Speech given to International Marketing Management confernce in July

1. PROJECT
TABLETS
THE WORLD TO COME
DATE CLIENT
JULY 2011 ARYANA

3. The Future has arrived

4. How did we get here
Two routes :
Two Technologies
Two markets

5. Mainframe

6. Mainframe
Mini

7. Mainframe
Mini
PC

8. Mainframe
Mini
PC
Laptop
After 30 years
1bn

9. Mainframe
Mini
PC
Laptop

10. Mainframe
Mini
PC
Laptop

11. Mainframe
Mini
PC
Laptop
After 20 years
After 30 years
4.5bn 1bn

12. Mainframe
Mini
PC
Laptop

13. Mainframe
Mini
PC
Laptop

14. Why Important
6.9bn People in the World
After 30 years there are just over 1bn PCs
After 20 years there are 4.5bn Mobile Phones
1990s'Most people introduced to computers via PC
2010's Most people introduced to computes via Mobile
They are Personal and Powerful

15. Smart Mobile
Domination
There are 433m smart phones
and 100m tablets pa
By 2012 most phone sales will
be Smart Phones
By 2015 most phones in use
will be Smart Phones
Apple claims 44% of Smart
Devices

16. MOBILE APP V WEB
MINUTES PER DAY

17. TABLETS
XOOM ,PLAY , DELL, GALAXY, IPAD

18. RISE OF THE TABLETS

19. IPAD USAGE
BY SECTOR

20. USAGE BY TIME OF DAY
PC V PHONE V TABLET

21. Tablet Usage
45% for Work
94% for Email
69% for Newspapers
33% have PAID for
20-50 Apps

22. Apps
Business Apps
Communications
Planning
Presentation
Education

23. Apps World
The store launched in July 2008 with just 500
apps
Now more than 350,000 free and paid apps
for the iPhone, iPad, and iPod Touch.
Growth; in first nine months 1 bn downloads
and followed that up with 5 billion downloads
in June 2010. Achieved 10 billion in January
2011

24. NUMBER OF APPS
GROWTH RATE OF APPS

25. APPS BY TYPE

26. FINANCE , SAPP, CONFERENCING, ANALYSIS
WORD NUMBERS PRESENTATION

27. Marketing Impact

28. Communication Channel
• Instant and Direct
Can be very cost effective - the
average response rates for
• Interactive
mobile campaigns are typically
several times higher than those
• Personalised
achieved through conventional
• Perceived as highly innovative
direct market media alone.
• Offers ‘real time’ campaigns
More likely to reach the
customer - Mobile messages
• Can be well targeted - Coke are more likely to be opened
claims that mobile phones are and read then Emails
potentially more powerful than
TV in reaching its target Can cut through a saturated
audience
media landscape

29. Marketing
Arena
Mobile Advertising
3.3bn 2011
$20.6bn in 2015 ( Gartner)
Non Search Advertising
$24,000m
Growing to $200bn - google

30. Distribution Channel
OR DIRECT

31. Mobility cost Overhead
FT Now delivers 9 variety of
mobile
Alerts
Native app
ePaper
Twitter
RSS
Mobile
iPhone
iPad
Podcasts

32. Payment - eWallet
UK - 50,000 readers in 2011
1m transaction made in UK in 2010
50m Android Phones in 2011 with Ewallet
Mobile Transaction = $245bn in 2014
42% of users of Smart phones want to pay
via them (Intelligent Environment)

33. Relationship Building
Social Network
Integration

34. Consumption Medium
Can you Digitise you
product ?

35. Consumption Medium
3D Printing /
Fabricators