2. ANNUAL TAGA CONFERENCE 2012
Printing from mobile devices
3. ANNUAL TAGA CONFERENCE 2012
Is mobile print useful?
Will it be more or less useful in the future?
Are these applications novelties?
Do applications make money for those
4. ANNUAL TAGA CONFERENCE 2012
Do mobile applications result in net new
Do they in some way prevent print from
losing market share to e-delivery?
Who are consumers of mobile print?
5. ANNUAL TAGA CONFERENCE 2012
Printing from Mobile Devices
Printing documents from a post-pc device
like a smartphone or a tablet to a network-
or cloud-connected output device
6. ANNUAL TAGA CONFERENCE 2012
Local Network Printing
Apple AirPrint, Google Cloud Print
and HP ePrint
Print a Boarding Pass?
Print to your photo printer from a tablet?
Does internet capability sell HP printers?
7. ANNUAL TAGA CONFERENCE 2012
Printing to the cloud
Services like Google Cloud Print, Printme,
Too much of a hassle to print
Printing when you are visiting someone’s
Printing documents by a Print Service
8. ANNUAL TAGA CONFERENCE 2012
While 88% of smartphones have cameras,
apparently only about 13% have software
installed to allow them to read QR Codes.
Marketers need to create truly compelling
9. ANNUAL TAGA CONFERENCE 2012
Recognition methods that do not require a
Google Goggles “should” do this “someday”,
“Might” be built into Android OS
Using a smart phone to point at a print piece
and receive info may continue.
Seventeen Magazine August 2012 edition
10. ANNUAL TAGA CONFERENCE 2012
Voice Recognition – Speaking Words to
Siri (Voice Response Ads)
11. ANNUAL TAGA CONFERENCE 2012
Postagram, Popbooth, Dotti
Also work with Quiption, Waddle, Picsicle, ShipMate, Filtermania,
Interlacer, Lonely Planet, I Am Awesome, Pregnancy Progress, Pic
Collage, Color Effects, Storyboarder, and Path
Pixyme – adds personalization
Instagram has 27… no, 50… no, 80+ million users!
14. ANNUAL TAGA CONFERENCE 2012
What needs does a buyer have for
Does a commercial printer need a
15. ANNUAL TAGA CONFERENCE 2012
Wrap it with technology
Expose your capability with APIs
Applications will change
16. ANNUAL TAGA CONFERENCE 2012
Who are the Consumers?
Countries where print is growing, relevant
Developing countries where people are more
likely to have a cell phone than a PC
Brazil, Mexico, other Latin America
18. ANNUAL TAGA CONFERENCE 2012
iPhone– > 1 billion,
37 million new in Q4 2011
Not to mention iPads
- about 50 million will be sold in 2012
19. ANNUAL TAGA CONFERENCE 2012
Google Android – 300 480 million units,
850,000 1.3m activations per day
Including Amazon Kindle Fire?
Apps ecosystem a focus for Google
Only recently got Chrome browser
Nexus 7 tablet, a winner
20. ANNUAL TAGA CONFERENCE 2012
“Think mobile first”
Increasingly, applications are being developed
for mobile, then for the desktop browsers
Focus on what the user really needs
Critical to get the user experience right
Employ mobile device features
21. ANNUAL TAGA CONFERENCE 2012
Mobile = Social
How is print social?
Does a printer need to have a social
Print is local, social is local?
Is Print Personalization dead?
22. ANNUAL TAGA CONFERENCE 2012
Print can complement mobile
But not necessarily the way it is today
Mobile and print combination more
relevant in developing countries