SlideShare a Scribd company logo
1 of 14
Download to read offline
1




Making The Business Case For
Enterprise Social Networking


February 22, 2012



Charlene Li
Founder and Partner
2




                         These slides are from the
                         Altimeter report available at
                         http://slidesha.re/ESNbizcase

                         This research is published under
                         the principle of Open Research
                         and is intended to advance the
                         industry at no cost.

                         These slides are intended for you
                         to read, utilize, and share with
                         others; if you do so, please
                         provide attribution to Altimeter
                         Group.




© 2011 Altimeter Group
© 2011 Altimeter Group
© 2011 Altimeter Group
© 2011 Altimeter Group
© 2011 Altimeter Group
© 2011 Altimeter Group
© 2011 Altimeter Group
© 2011 Altimeter Group
© 2011 Altimeter Group
© 2011 Altimeter Group
© 2011 Altimeter Group
© 2011 Altimeter Group
THANK YOU
                         Charlene Li
                         charlene@altimetergroup.com
                         charleneli.com
                         Twitter: charleneli
                         Co-author of “Groundswell” and
                         Author of “Open Leadership”




© 2011 Altimeter Group

More Related Content

More from Charlene Li

Simmons Leadership Conf - Charlene Li
Simmons Leadership Conf - Charlene LiSimmons Leadership Conf - Charlene Li
Simmons Leadership Conf - Charlene LiCharlene Li
 
Leadership and Social Media in Education
Leadership and Social Media in EducationLeadership and Social Media in Education
Leadership and Social Media in EducationCharlene Li
 
Webtrends Engage Keynote
Webtrends Engage KeynoteWebtrends Engage Keynote
Webtrends Engage KeynoteCharlene Li
 
Marketing in the Real Time World
Marketing in the Real Time WorldMarketing in the Real Time World
Marketing in the Real Time WorldCharlene Li
 
Social Media Trends in 2013
Social Media Trends in 2013Social Media Trends in 2013
Social Media Trends in 2013Charlene Li
 
Seminarium Peru Speech by Charlene Li
Seminarium Peru Speech by Charlene LiSeminarium Peru Speech by Charlene Li
Seminarium Peru Speech by Charlene LiCharlene Li
 
Training for Social Media Success
Training for Social Media SuccessTraining for Social Media Success
Training for Social Media SuccessCharlene Li
 
The Future of Work: Social and Mobile Technologies That Matter
The Future of Work: Social and Mobile Technologies That MatterThe Future of Work: Social and Mobile Technologies That Matter
The Future of Work: Social and Mobile Technologies That MatterCharlene Li
 
A Brave New World - Where Conference Keynote
A Brave New World - Where Conference KeynoteA Brave New World - Where Conference Keynote
A Brave New World - Where Conference KeynoteCharlene Li
 
Altimeter Report: Making The Business Case For Enterprise Social Networking
Altimeter Report: Making The Business Case For Enterprise Social NetworkingAltimeter Report: Making The Business Case For Enterprise Social Networking
Altimeter Report: Making The Business Case For Enterprise Social NetworkingCharlene Li
 
Preparing For The Future Of Social Media
Preparing For The Future Of Social MediaPreparing For The Future Of Social Media
Preparing For The Future Of Social MediaCharlene Li
 
EngagmentDB Report, July 2009
EngagmentDB Report, July 2009EngagmentDB Report, July 2009
EngagmentDB Report, July 2009Charlene Li
 
Open Leadership for Work, Church, and Family
Open Leadership for Work, Church, and FamilyOpen Leadership for Work, Church, and Family
Open Leadership for Work, Church, and FamilyCharlene Li
 
Philippines AdCongress speech by Charlene Li
Philippines AdCongress speech by Charlene LiPhilippines AdCongress speech by Charlene Li
Philippines AdCongress speech by Charlene LiCharlene Li
 
Milan World Business Forum speech by Charlene Li
Milan World Business Forum speech by Charlene LiMilan World Business Forum speech by Charlene Li
Milan World Business Forum speech by Charlene LiCharlene Li
 
IESE HSM Barcelona Presentation by Charlene Li
IESE HSM Barcelona Presentation by Charlene LiIESE HSM Barcelona Presentation by Charlene Li
IESE HSM Barcelona Presentation by Charlene LiCharlene Li
 
Charlene Li at Pivot Conference Oct 2011
Charlene Li at Pivot Conference Oct 2011Charlene Li at Pivot Conference Oct 2011
Charlene Li at Pivot Conference Oct 2011Charlene Li
 
Social Media Strategies - Argentina by Charlene Li
Social Media Strategies - Argentina by Charlene LiSocial Media Strategies - Argentina by Charlene Li
Social Media Strategies - Argentina by Charlene LiCharlene Li
 
Social Media Marketing-Brazil
Social Media Marketing-BrazilSocial Media Marketing-Brazil
Social Media Marketing-BrazilCharlene Li
 
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary SchoolsSSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary SchoolsCharlene Li
 

More from Charlene Li (20)

Simmons Leadership Conf - Charlene Li
Simmons Leadership Conf - Charlene LiSimmons Leadership Conf - Charlene Li
Simmons Leadership Conf - Charlene Li
 
Leadership and Social Media in Education
Leadership and Social Media in EducationLeadership and Social Media in Education
Leadership and Social Media in Education
 
Webtrends Engage Keynote
Webtrends Engage KeynoteWebtrends Engage Keynote
Webtrends Engage Keynote
 
Marketing in the Real Time World
Marketing in the Real Time WorldMarketing in the Real Time World
Marketing in the Real Time World
 
Social Media Trends in 2013
Social Media Trends in 2013Social Media Trends in 2013
Social Media Trends in 2013
 
Seminarium Peru Speech by Charlene Li
Seminarium Peru Speech by Charlene LiSeminarium Peru Speech by Charlene Li
Seminarium Peru Speech by Charlene Li
 
Training for Social Media Success
Training for Social Media SuccessTraining for Social Media Success
Training for Social Media Success
 
The Future of Work: Social and Mobile Technologies That Matter
The Future of Work: Social and Mobile Technologies That MatterThe Future of Work: Social and Mobile Technologies That Matter
The Future of Work: Social and Mobile Technologies That Matter
 
A Brave New World - Where Conference Keynote
A Brave New World - Where Conference KeynoteA Brave New World - Where Conference Keynote
A Brave New World - Where Conference Keynote
 
Altimeter Report: Making The Business Case For Enterprise Social Networking
Altimeter Report: Making The Business Case For Enterprise Social NetworkingAltimeter Report: Making The Business Case For Enterprise Social Networking
Altimeter Report: Making The Business Case For Enterprise Social Networking
 
Preparing For The Future Of Social Media
Preparing For The Future Of Social MediaPreparing For The Future Of Social Media
Preparing For The Future Of Social Media
 
EngagmentDB Report, July 2009
EngagmentDB Report, July 2009EngagmentDB Report, July 2009
EngagmentDB Report, July 2009
 
Open Leadership for Work, Church, and Family
Open Leadership for Work, Church, and FamilyOpen Leadership for Work, Church, and Family
Open Leadership for Work, Church, and Family
 
Philippines AdCongress speech by Charlene Li
Philippines AdCongress speech by Charlene LiPhilippines AdCongress speech by Charlene Li
Philippines AdCongress speech by Charlene Li
 
Milan World Business Forum speech by Charlene Li
Milan World Business Forum speech by Charlene LiMilan World Business Forum speech by Charlene Li
Milan World Business Forum speech by Charlene Li
 
IESE HSM Barcelona Presentation by Charlene Li
IESE HSM Barcelona Presentation by Charlene LiIESE HSM Barcelona Presentation by Charlene Li
IESE HSM Barcelona Presentation by Charlene Li
 
Charlene Li at Pivot Conference Oct 2011
Charlene Li at Pivot Conference Oct 2011Charlene Li at Pivot Conference Oct 2011
Charlene Li at Pivot Conference Oct 2011
 
Social Media Strategies - Argentina by Charlene Li
Social Media Strategies - Argentina by Charlene LiSocial Media Strategies - Argentina by Charlene Li
Social Media Strategies - Argentina by Charlene Li
 
Social Media Marketing-Brazil
Social Media Marketing-BrazilSocial Media Marketing-Brazil
Social Media Marketing-Brazil
 
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary SchoolsSSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
 

Recently uploaded

How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?IES VE
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Will Schroeder
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDELiveplex
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfDianaGray10
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfDaniel Santiago Silva Capera
 
20230202 - Introduction to tis-py
20230202 - Introduction to tis-py20230202 - Introduction to tis-py
20230202 - Introduction to tis-pyJamie (Taka) Wang
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URLRuncy Oommen
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaborationbruanjhuli
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxMatsuo Lab
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Commit University
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8DianaGray10
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Adtran
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemAsko Soukka
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioChristian Posta
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...Aggregage
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfAijun Zhang
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024SkyPlanner
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 

Recently uploaded (20)

How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
 
20230202 - Introduction to tis-py
20230202 - Introduction to tis-py20230202 - Introduction to tis-py
20230202 - Introduction to tis-py
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URL
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptx
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystem
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and Istio
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdf
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 

Slides from "Making The Business Case For Enterprise Social Networks" Report

Editor's Notes

  1. Preparing For The Future Of Social MediaThe hotly anticipated Facebook IPO marks a watershed moment for social media -- no longer the bright shiny objective, it's time to stop dabbling and get serious. Yet most organizations look at social media as a check list -- got a presence on Facebook, Twitter, YouTube, Google+ and LinkedIn? Check it off the list. But unbeknownst to these leaders, much of the hard work still lies ahead. Charlene Li share what the future of social media looks like from our perch here in 2012 -- and what we need to do today to get ready. We'll discuss the detailed process of how to create a robust social business strategy that is holistic and integrated, as well as the core capabilities your organization must have in 2012 to be competitive.