Part 2 of four part series about the ideas in the book "Open Leadership" by Charlene Li. Presented on May 7, 2010. For more information about the book, visit open-leadership.com.
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Developing & Measuring Open Leadership Strategies
1. Developing & Measuring Open Leadership Strategies Charlene Li Altimeter Group May 7, 2010 1 #openleader
2. CMO: We need a blog and Twitter strategy. VP Customer Service: We’ll just complaints. VP Product Development: But we need feedback and new ideas to beat the competition. VP Sales: Competitors will steal the ideas and unhappy customers. CMO: With reviews, we’ll know what’s wrong and can then fix it. CEO: Negative reviews will kill sales. VP Biz Dev: Dell does this CEO: We’re not Dell. Determining how open you will be 2
3. Social technology forces you to be open 3 When people get what they need from each other “How open do I need to be?
4. Open Leadership 4 Having the confidence and humility to give up the need to be in control, while inspiring commitment from people to accomplish goals How to give up control, and be in command
5. Identify a strategic goal to address. Put in place learning systems to support that goal. Determine which open-driven objective can help the most. Gauge the need to be open. Gauge your ability to be open. Steps To Create Your Open Strategy 5
6. Align openness with strategic goals 6 Examine your 2010 and 2011 goals Pick one where open and social can have an impact
16. Calculating the value of open learning 17 Spreadsheets online at open-leadership.com
17. Finding the signal in the noise. Analytics are still in infancy stages. Insights are not always representative. Distributed, open learning threatens the market research department. Example: CEO keeps repeating “insight” from a single tweet or blog post. Market research reasserts its authority by being the enabler of open learning. Aggregate and distribute with speed Analyze and distill with deeper insights. What’s hard about open learning? 18
41. Frequency and value of the support+ Value of support + Value of ideas Spreadsheets for call calculations available at open-leadership.com
42. Find more fans with large networks Encourage fans to make more referrals Use metrics to help make decisions 38
43. Identify a strategic goal to address. Put in place learning systems to support that goal. Determine which open-driven objective can help the most. Gauge the need to be open. Gauge your ability to be open. Steps To Create Your Open Strategy 39
47. Brilliant engineers and designers Charismatic CEO Brand that its customers love and support Why Apple can afford to be less open 43
48. Define your objectives, and make sure they are aligned with your strategic goals. Identify the most important key performance indicators already in use in your organization. Identify open activities that support your KPIs. Establish a baseline for your objectives and KPIs. Optimize and adjust your KPIs and priorities. Action Plan 44
49. Finding & Supporting Your Open Leaders Friday, May 14th, 10am PT (bit.ly/openleaderweb3) How Open Leaders Embrace & Recover From Failure Friday, May 21st, 10am PT (bit.ly/openleaderweb4) Upcoming Open Leadership Webinars 45
50. Focus on relationships. Align your social strategy with strategic goals. Support open leaders in your organization. Be prepared for failure – you’ll encounter many. Summary 46
51. 47 47 Thank you Charlene Li charlene@altimetergroup.com charleneli.com/blog Twitter: charleneli For slides, send an email to slides@altimetergroup.com Learn more and buy the book at open-leadership.com
Hinweis der Redaktion
Having the confidence and humility to give up the need to be in control, while inspiring commitment from people to accomplish goals
Starbucks has a site where people can make suggestions on how they should improve. The key difference is that the suggestions are public, and people can vote for their favorite suggestions. Here’s an example of automatic ordering. Note that there is a status update here “Under Review”.