With increasing emphasis on effectiveness from online marketing programs (and budgets), learn how your organization can utilize its blogging program to enhance your search, social, and lead generation work. - Create a socially integrated hub for all your activities - Develop a keyword approach that is based on what's happening now to support your primary keyword approach - Demonstrate two way communication trends that are measurable - Use the Edelman Trust wisdom that "people buy from people like them" to generate leads

2. How people communicate online Forrester’s NACTAS Q4 2006 Devices & Access Online Survey

3. 81% of consumers using social media say it’s important for businesses to respond to questions and complaints 70% of consumers go online when searching for information about local businesses 74% of consumers want regular posts about products 72% of consumers want posts about the company 67% want to see photos of the company office, group outing, picnic etc tmp directional marketing Bride the Gap, Between Search and Sales Survey

4. Corporate Response Source: Datran Media In 2010, what percentage of your company’s budget will be allocated to digital versus traditional?

5. David Armano Increase Engagement

6. Other Communities Twitter LinkedIn Company LinkedIn Profiles Subscribers Email RSS Facebook Page Flickr YouTube Email Campaigns BLOG WEBSITE

7. Search David Armano

8. Who are you? = Your Words How they find you? = Search Keywords

9. Keywords help get you properly indexed. Keywords should be used in your blog content. Keywords should be properly used in the code How Keywords Work

16. Syndicate Your Content

17. Promote Everywhere The Conversation Prism – Brian Solis Cool Tools feedburner.com hootsuite.com twitterfeed.com ping.fm cotweet.com linkedin.com/apps facebook.com/apps

18. Flickr photo by hegarty_david

19. Search Online Read Blog Click on CTA Fill Out Form Lead in CRM Images taken from Formstack – Thanks guys 

21. Give Your Company A Voice

22. People Like Me Photo by Christian Bachellier

23. Listen

24. David Armano Influencers

26. Measure - Adjust Insanity : doing the same thing over and over again and expecting different results. Albert Einstein Must Read Analytics Blog www.kaushik.net

29. Search Social Traditional Word of Mouth

31. Chantelle Flannery @chantellef [email_address] corporatebloggingtips.com