商圈評估與店面規劃大葉企管-詹翔霖教授

第十章商圈評估與店面規劃

商圈調查 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

商圈需要調查的因素 ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],評估商圈為加盟連鎖業者的重要參考依據之一。

把握商圈特性 ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object]

都市規劃的商圈分類法缺點 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

美國的商圈型態 ,[object Object],[object Object],[object Object],[object Object],[object Object]

日本的商圈型態 ,[object Object],[object Object],[object Object],[object Object],[object Object]

商圈評估 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object]

SWOT ( 分析工具 ) ,[object Object],[object Object],[object Object],[object Object],[object Object]

訂定組織策略必須思考的問題 ,[object Object],[object Object],[object Object],[object Object],[object Object]

分析競爭者及潛在競爭者 ,[object Object],[object Object],[object Object],[object Object],進店消費人數時間進店消費人數 / 時間經過店面的人潮 / 時間

店面規劃 ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

商圈評估與店面規劃 ,[object Object],[object Object],[object Object],[object Object]

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