Organisation presentation

1. WHY?
A PUBLIC NOT ENGAGED WITH NATURE WON’T LOVE NATURE
AND A PUBLIC THAT DOESN’T LOVE NATURE
WON’T BE MOTIVATED TO PROTECT IT
“THE UK’S NATURE IS IN TROUBLE… WORK IS CURRENTLY UNDERWAY TO
IMPROVE THE SITUATION BY INCREASING THE QUALITY AND QUANTITY OF
SPECIES MONITORING AND RECORDING SCHEMES, HOWEVER CURRENT
INITIATIVES ARE NOT SUFFICIENT TO FULLY REDRESS THESE IMBALANCES”
“WE ARE FAILING TO ENGAGE THE WIDER PUBLIC IN ENGAGING WITH AND
CARING FOR THE NATURAL WORLD”

2. 2
shaping a new collective vision for
the State of nature partnership approach
Building on
solid foundation
scientific report
TO Grow
a diverse Learning community
with a love for nature
Data
Facts
Evidence
Representation
Accuracy
Stories
Engagement
Places
Connection
Fun

3. 3
GATHER MISSION
ENGAGEMENT &
COMMUNICATIONS
Scope out
Aggregator
Local State of
Nature Product
Audience specific
Hero product
proPositions
Explore
potential bigger
challenge tasks
Can we through a combination of smart and social tech, place based experiences, challenges, content,
data, science and storytelling engage a big audience to become active participants, citizen scientists
and stewards of their local natural places and spaces? And through this kickstart a falling back in love
with nature through the eyes, ears, hearts and minds of real people in real places?
five areas of inquiry for next phase
Develop a new collaborative
brand, communications
approach, engagement
principles, key messages and
vision for the ‘GATHER”.
To include name, look and
feel, tone of voice, language
and mission.
Key Messages/asks to start
building the community
Expressed initially through
simple web and social web
presence
Alongside this develop a
number of vision statements
for the project to test with the
wider collaboration during
the Swarm phase
The focus of this project is on creating something that is new and complements all the partners existing work around citizen science
and engagement with nature at a local place-based level. This is not about replicating what we already do.
This is a chance to experiment with a new way of working. Agile, collaborative, experimental and open while co-creating something
unique with the potential to bring new audiences into nature-focused citizen science and place-based nature engagement.
How do we bring new
audiences into what we
already have?
Scoped out recommendation
of what is needed to deliver
the optimum solution for our
phase one launch.
An audit of existing CitSci
platforms for nature
What is best practice for web
based aggregators? Key
components, platforms, data
sets, assets, tools, apps and
building blocks? Implications
for technology, platforms,
support, partners, resource,
funds etc, biz case
Working with key audience
groups, and looking at
existing projects as well as
from scratch, start to concept
new propositions, challenges
and products, including user
journey and experience ,
engagement features etc.
Identify existing audience
networks and opportunities
across the GATHER group for
learning and testing
The collaboration has been
really clear that a key focus
at this phase should be local
state of nature stories.
How could we make it
simple, fun and interesting
for people to start to notice,
log, share and surface their
local states of nature ?
How could we use existing
apps, platforms,social
technologies and behaviours
to help build a prototype
which gave people different
ways to contribute/
participate e.g photos,
tweets, sounds, words, video
etc
Call out to internal
organisation networks and
wider science networks to
surface the big UK nature
science challenges that
conservationists and
scientists feel are in need of
additional resource/support
that the public could
potentially meaningfully
support.
Use these to frame up the
challenges for the swarm,
that the makers and
scientists could explore
together (e.g. cellslider.net)

4. planning for prototyping and development phase
detailed project plan
October to February 2015
Shaping Hatching
Audience Immersion and
Scoping of Five AREAs
Development of solutions and
Prototyping with audiences
Oct-Nov Dec 2/3
Scoping and development of the
five areas of enquiry. Deep
audience immersion where
needed, with film and rich
reporting for the swarm.
Engagement with experts as well
as the wider learning community
to input the collective
intelligence leading into the
swarm. Development of web
presence with look/feel etc.
Rapid prototyping and co-creating
Swarm programme to develop the
concepts into prototypes.
Currently planned for Bristol, with
over 50 people from the founding
members, social innovators and
creative maker communities.
The two days produces outputs
that can then be used in the next
phases of the project
Build Sustainable Platform + Collaborative Venture
Applications to key funds/foundations/partners for launch funding, establishing collaborative project/venture
Swarm
Sense making & packaging
for further development
Dec - Feb
Taking the output of the swarm
and developing the best ideas &
solutions further. Packaging
these to existing and new
partners and funders for further
development into the next phase

5. The people’s
state of nature