In this presentation, what is customer service, how better customer service can help your business, What is Live Chat and how to deal with customers and their moods and How to give better customer service
2. Outline
Introduction on Customer support
Why is Customer support important?
How can we give the best Customer support?
Cost of Bad Customer Support
Leaving a Mark on the Customers
Conclusion
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4. • Customer Support is every interaction with our customer.
• Here, we meet the needs and desires of our customers.
• It is an act of taking care of the customer's needs by providing
and delivering professional, helpful, high quality support and
assistance before, during, and after the customer's
requirements are met.
• One good customer support experience can change the entire
perception a customer holds towards the organization.
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What happens in Customer support ?
Customer support is a continuous process whose principal tool is communication.
COMMUNICATION
6. Communication – The secret weapon
• Builds relationship with the customer.
• Involves Trust.
• Shows our loyalty and respect.
• It’s the key strength and the secret weapon of
the company and helps us in building an
empire from a small hut.
• It makes the customer happy and they keep
coming back to buy our products and
supports.
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8. 3/30/2016 8
3 out of 5 people would like to try a new brand or company
for a better customer support experience.
67% of customers have hung up
the phone out of frustration
they could not talk to a
real person.
59%
41%
% OF PEOPLE
Try new brand for better experience
Continue with the same
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70% 30%
70% sales are
based on
buying
experience
30% based on
the product
0 20 40 60 80
Probability of
New Customer
Probability of
Existing Customer
Sales
10. How providing good Customer Support helps us ?
• Increase in number of loyal customers
• Increase in number of sales
• Increase in the amount of money each
customer spends with our business
• Reduces the costs involved in attracting new
customers
• Generates positive word-of-mouth and
reputation
• Decrease barriers to hesitant customers
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12. 3 types of Customer Support
1. Email 2. Phone
3. Live Chat
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13. Email
PROs
1. Users will already have knowledge on how to
use it.
2. Will get Precise and detailed answers.
3. Professional/Formal.
4. For busy people.
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14. Email
CONs
1. Takes a lot of time to get response.
2. High To-and-fro.
3. Possibility of your email getting buried when
the company have huge in-flow.
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15. PROs
1. Trust.
2. Can carry emotion.
3. Professional/Formal.
4. Useful to get bigger issues resolved.
5. For people who have free time.
Phone
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16. CONs
1. Looooong waiting times.
2. Formalities, transfers to different people
before getting your issue resolved.
3. Takes a lot of time to get an issue resolved,
but quicker than email.
Phone
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17. Live Chat
PROs
1. On-site, so helps building trust.
2. Quick replies/solutions.
3. Friendly & caring.
4. Can Multi-task.
5. For busy people, but with less turnaround
time.
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18. CONs
1. Bigger issues cannot be resolved right there.
2. Informal (for some people)
Live Chat
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23. • Customers feel they are poorly treated.
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Signs of a Bad Customer support
I've purchased your 9Five Olson Readers. Can you please track that for me.
I'm coming down to the store to buy the Sherri Hill dress.
• Failure to solve a problem in a timely manner
Keeping the customer on hold for a long time. No able to show
the solution in spite of waiting for such long time
• Inexperienced Representatives
24. Cost of Bad Customer support
• Chain reaction
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CSE
Client CX
25. News of bad customer service reaches more than twice as many ears as
praise for a good service experience.
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worst
78
22
68
32
78% of customers end a business
relation due to
Bad Customer Support
68% customers went to a
competitor due to
Bad Customer Support
30. Changing the Cx MOOD
Angry
Feeling Hurt
Sad
Happy!
Before the Chat After the Chat
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31. If you’re successful in changing the MOOD of the customer,
you’re leaving your mark on them!
Happy!
Very Happy!
Before the Chat After the Chat
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33. How to Leave a Mark?
1. Understand the Customer Persona.
2. Modify to their Mood.
3. Show them you understand their need.
4. Deliver the Solution.
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34. What is a Customer Persona
Customer Personas are fictional, generalized
representations of your ideal customers.
Personas help us all -- in marketing, sales,
product, and services -- internalize the ideal
customer we're trying to attract, and relate to
our customers as real humans.
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35. Customer Persona Example
Alex
•Age – 20 to 30 Years
•Location – USA, UK, Australia
•Education – Collage Graduate
•Income – None
•Interests – Technology, Gadgets
•Mood – To learn about Fonesalesman products
and buy one if they’re good.
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36. Customer Persona Example
Stephene
•Age – 20 to 50 Years
•Location – USA, UK, Australia
•Education – Collage Graduate
•Income – Stable Job ($40,000 to $100,000 PA)
•Interests – Jewellery, Outdoors, Family
•Mood – To buy a gift for her Husband on his
Birthday.
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37. Modifying to their Mood
Alex
Mood – To learn about Fonesalesman
products and buy one if they’re good.
•Talk Techie.
•Be Energetic.
•Give precise answers to his questions.
Stephene
Mood – To buy a gift for her Husband
on his Birthday.
•Show a smile on your face.
•Praise her and her decision often.
•Give recommendations.
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38. How to Leave a Mark?
• Show them you understand
their need.
• Deliver the Solution.
JUST ANSWER!
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39. Make sure the Customer
MOOD changes after a chat
with YOU!
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Introduction
What is customer support ?
The assistance and the advise provided by a company to those people who buy or use its products or supports(existing customers) is called customer support.
Customer support is every interaction with our customer.
Here, we meet the needs and desires of our customers.
It is an act of taking care of the customer's needs by providing and delivering professional, helpful, high quality support and assistance before, during, and after the customer's requirements are met.
2. What happens in customer support ?
Customer support is a continuous process whose principal tool is communication. Communication between the customer and the brand of the company.
It’s not all about buying and selling. It’s about building relation ship with the customer involving trust, loyalty, and respect.
It’s the strength and the secret weapon of the company and helps us in building an empire from a small hut.
It makes the customer happy and keeps them coming back to buy our products and supports
Why is customer support important ?
3 out of 5 people would like to try a new brand or company for a better customer support experience.
67% of customers have hung up the phone out of frustration they could not talk to a real person.
70% of buying experiences are based on how the customer feels they are being treated.
Resolve a complaint in the customer's favor and they will do business with you again 70% of the time.
News of bad customer support reaches more than twice as many ears as praise for a good support experience. Take the time to address unhappy customers and do everything in your power to remedy the situation.
It's not only worth keeping their business, but also avoiding any negative word of mouth exposure.
Bad customer support has tremendous consequences and the potential to cause serious brand damage. Even loyal customers are likely to stop dealing with a company lacking good customer service. As discussed before worse and unhappy customers are likely to bad-mouth the company after the unpleasant surprise.
How you act is what is reflected to you
News of bad customer service reaches more than twice as many ears as praise for a good service experience.
It’s obvious that your customer won’t love you if you give bad customer support, but next to you is someone who always keeps loving your for that – Competitors
Customer support should be a pleasure not a headache