1. Marketing Strategy- Meaning &
Significance, Formulation of
Marketing Strategy
Submitted By
Chandan Kumar
MBA(AGB)/92/2015-16

2. Contents
• Introduction
• Steps of Marketing Strategy
• Types of Marketing Plans
• 4 P’s of Marketing Strategy
• Component of Marketing Strategy
• Marketing Strategy for Agricultural Product
Marketing
• Significance of Marketing Strategy
• Formulation of Marketing Strategy

3. Introduction
• Marketing strategy is a process of using the
marketing mix to satisfy and attract consumer to
make a profit for the organization.
• A/C to “Philip Kotler”- “Marketing Strategy is
define as a set of objectives, policies, rules that
guide over a time for marketing effort of the
firm”.
• Marketing strategy is a particular procedure used
by the seller to achieve a marketing goal.

4. Steps of Marketing Strategy
• Understand the customer1.
• Analyze the market2.
• Analyze the competitors3.
• Research and Distributions4.
• Defining the Marketing Mix5.
• Financial Analysis6.
• Review & Implementation7.

5. Conti...
• Marketing strategy includes corporate strategy,
business policy or marketing planning.
• Strategic planning is also known as strategic
market planning.
• The process of marketing planning involves:
 Setting the objectives
 Designing
 Implementing the plan
 Controlling

6. Types of Marketing Plans
Corporate
Plan
Divisional
Plan
Product
Plan
Brand
Plan
Market
Plan

7. 4 P’s of Marketing Strategy
Product Price
Place Promotiom
Marketing Mix

8. Component of Marketing Strategy
• Target Market Strategy:
Use the segmenting techniques.
• Product Strategy:
Develop and introduce a new product.
• Pricing Strategy:
Lowering your prices compared to competitors.
• Distribution Strategy:
Gaining relationships with important distribution
partners that serve the target market.
• Promotion Strategy:
Bring awareneess of the product to the target
market.

9. Marketing Strategy for Agricultural
Product Marketing
• AssemblyStage 1
• TransportationStage 2
• StorageStage 3
• Grading & ClassificationStage 4
• ProcessingStage 5
• PackagingStage 6
• Distribution and RetailingStage 7

10. Significance of Marketing Strategy
Importance
of
Marketing
Strategy
Customer
Satisfaction
Competitive
Advantage
Corporate
Image
Expansion
Of Business
Optimum
Use of
Resources
Create
Brand Image
Benefits to
Stakeholders

11. Formulation of Marketing Strategy
• Formulation of market strategy involves the
following steps:
1) Determination of marketing objectives;
2) Generating alternative marketing mix;
3) Selecting the most profitable marketing mix;
4) Implementing the chosen marketing mix.

12. Thank You