Case study of Renasant Bank

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RAIN demonstrated a clear ROI by generating a new loan account through SMS. In addition to the campaign metrics, the client also received an additional 5 SMS inquiries and 1,593 direction requests.

Marketing

RNST Small Business Loans
Result
www.rainlocal.com
Increase small business loan accounts.
Goal
RAIN geofenced the target regions and
leveraged data to focus ad traffic on
business owners. RAIN searched publicly
available data to find newly registered
businesses in each city within the target
regions. We also matched the data with
mobile device identifiers and geofenced
areas with new developments, creating a
highly specific segment to target with
mobile ads.
Process
New Loan Account
Generated Through SMS
Campaign Metrics
RAIN demonstrated clear ROI by
generating a new loan account
through SMS. In addition to the
campaign metrics, the client also
received an additional 5 SMS
inquiries and 1,593 direction
requests.
7M VIEWS
O V E R 3 M O N T H S
1K CLIENTS 188 CALLS
A R R I V E D B A S E D O N
G O O G L E S T A T I S T I C S
A V G . 2 M I N 1 1 S E C

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Case study of Renasant Bank

1. RNST Small Business Loans Result www.rainlocal.com Increase small business loan accounts. Goal RAIN geofenced the target regions and leveraged data to focus ad traffic on business owners. RAIN searched publicly available data to find newly registered businesses in each city within the target regions. We also matched the data with mobile device identifiers and geofenced areas with new developments, creating a highly specific segment to target with mobile ads. Process New Loan Account Generated Through SMS Campaign Metrics RAIN demonstrated clear ROI by generating a new loan account through SMS. In addition to the campaign metrics, the client also received an additional 5 SMS inquiries and 1,593 direction requests. 7M VIEWS O V E R 3 M O N T H S 1K CLIENTS 188 CALLS A R R I V E D B A S E D O N G O O G L E S T A T I S T I C S A V G . 2 M I N 1 1 S E C

Case study of Renasant Bank

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