1.
Understanding Culture:
Culture is a complex system of values, traits, morals
which are shared by a society.
Culture originates from the following factors like race,
religion, country of origin, etc.

2.
Cross-Cultural Communication:
(Also frequently referred to as intercultural
communication)is a field of study that looks at how
people from differing cultural backgrounds
communicate, in similar and different ways among
themselves, and how they endeavor to communicate
across cultures.

3.
Importance of cross-cultural communication:
 Globalization of market.
 Technological advancements.
 Job Opportunities.
 Sharing of views and ideas.

4.
CODES USED IN COMMUNICATION
Verbal Communication
 Words
 Voice
Non-Verbal Communication
 Gestures
 Facial Expressions
 Eye Contact

5.
Verbal communication is simply the communication
that is expressed through words. What we speak and
write generally is a verbal communication and…
Non Verbal Communication are messages that are
conveyed through body movements, facial
expressions, and eye contacts between the sender and
the receiver.

6.
In some cultures, looking people in the eye is assumed to
indicate honesty and straightforwardness; in others it is
seen as challenging and rude.

7.
How do you do it?
• The handshake should be firm.
• While shaking hands establish eye contact and
always smile.

8.
Barriers of cultural communication:
Four specific problems related to language
difficulties in cross cultural communication
are..
1) Semantics
2) Word connotations
3) Tone differences
4) Differences of perception

9.
1. Enhance message clarity
◦ Message content
◦ Language clarity
◦ Delivery style
2. Enhance message comprehension
◦ Inquiry
3. Minimize communication breakdowns

10.
 State message clearly; slow down.
 Repeat message using different words, if
possible.
 Back up spoken message with written materials.
 Speak in the other’s language, if possible.
 Avoid using idioms, jargon, or ambiguous words.
 Convey message in ways that are not offensive or
threatening to others.

11.
 State your expectations and assumptions clearly.
 Restate the positions of all parties during discussions to
clarify common understanding.
 Deal with questions and concerns as they arise.
 Be patient; repeat message as often as needed.
 Write down any agreements of additional information to be
sought.

12.
 Observe body language for signs of distress,
anger, or confusion.
 Be patient and understanding. Take a break when
appropriate.
 Mentally change places with others, asking
yourself how they would respond to what you are
saying.
 Notice your own reactions to the situation.

13.
Communication
challenges
• Language and logic
differences
• Message content
and context
• Communication
protocols
• Technology-
mediated
communication
Communication
enhancement
strategies
• Enhance message
clarity
• Enhance message
comprehension
• Minimize
communication
breakdowns
Communication
outcomes
• Improved exchange
of ideas
• Improved
cooperation and job
performance
• Avoidance of future
misunderstandings
• Establish basis for
future relationships
(p. 223)

14.
Things To Remember While Interacting And
Connecting With People

15.
Pre-cautions in Cultural Communication
1. Slow down
2. Avoid Negative Question
3. Be Supportive
4. Check Meanings
5. Avoid Slangs
6. Watch the humour
7. Maintain Etiquette