1. Challenge Future
Presentation
Monday 14 November 2011
© IMPACT 2011
© IMPACT 2011

2. The best way to save
the planet is to play
with it first
...so let’s play IMPACT
© IMPACT 2011

3. IMPACT is a board
game where you learn
how to solve the world’s
environmental crisis
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4. Three problems are stopping
us from solving the global
environmental crisis:
– We don’t collaborate
– We get depressed
– We don’t have a plan
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5. Collaboration
Global game dynamics is what I
experienced while working at the U.N.
Climate Conference in Copenhagen.
Each nation pursued its individual Johan Rockstrom
interests. Stuck in disagreement they has developed a
scientific model for
could not solve the problem. protecting the
planet. This model is
In IMPACT you learn to protect your being used as the
foundation for the
own interests while collaborating! UN’s Plan for a
Sustainable Future.
It is helping to create
consensus.
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6. Enthusiasm
In the game Re-Mission cancer
patients get to fight their illness.
Youth who play the game are more
likely to take their medication.
Experiencing enthusiasm in play Re-Mission
provides the motivation to tackle is a computer game
played by youth
challenges in reality! recovering from
cancer.
In IMPACT you become motivated to
solving global challenges!
© IMPACT 2011

7. The plan
The United Nations is using
a new theory to protect the
planet’s environment.
IMPACT brings this theory
to life in a fun & simple way.
The Chief Sustainability
Advisor of the United
Nations has offered a 9 planet boundaries
are part of the scientific model that the UN
statement of support for is using to ensure a sustainable future.
IMPACT. This model defines a safe operating space
for humanity.
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8. Our mission
To give millions the will and
knowledge needed to face the
global environmental crisis!
“The only source of knowledge is experience.”
Albert einstein
“Play is a powerful form of experience, let’s use it!”
Nathaniel spohn
© IMPACT 2011

9. Objectives
Year 1 - IMPACT published
Year 2 - $60,000 revenue
Year 3 - 250,000 players
Year 4 - 500,000 players
Year 5 - 1 million players
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10. Steps so far...
1 internship at an award winning game company
12 month design process
6 versions of IMPACT
250+ play-testers
100+ testing sessions
6 to 60 year old play-testers
5 play sessions with schools & camps
$10,000 investment, plus and additional
$10,000 investment offer.
70 person facebook feedback group.
1 publishing deal
1 corporation set up
1 interview on national radio
5 branding consultants providing strategy and design
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11. Proof IMPACT works
Kids are excited and having fun!
Kids are passionately debating
environmental policy!
Kids are asking questions
and becoming more curious!
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12. Testimonials
“It was incredible how quickly the campers understood
the game and the objective (i.e. to protect the planet).
Throughout the game, excited voices were constantly
yelling, “Save the planet!” But even more impressive
was how the message of the game triggered
conversation and reflection in the players after
Nathaniel had left.”
Joanna MacDonald, Camp Coordinator
© IMPACT 2011

13. Testimonials
“I have worked with children and youth in environmental
education for over seven years. I have never seen such
a unique and effective board game that engages youth
of many ages to learn, reflect and spark excitement.”
Maya McDonald, FUN Society Director
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14. Next steps
– Finalize game design
– Complete graphic design
– Complete product development
– Find a manufacturer
– Build webstore
- Use Impact in schools
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15. Early adopters for Impact
The last few decades have seen a rapid growth in the
membership of environmental NGO’s
2.8 million members in Greenpeace
10 million members in Avazz
1.3 million members in The Sierra Club
4 million members in the National Wildlife Federation
1 million members in The Nature Conservancy
2 million members in Friends of the Earth
5 million members in WWF
113,498 different non-governmental organizations
registerd on www.wiserearth.org
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16. The old model doesn’t work
The current game market is saturated with
board games that target game enthusiasts
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17. An open market
A board game targeted towards environmental
enthusiasts will be innovative, different and stand out
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18. Sales channels
I have asked three large environmental NGO’s if they
would promote our webstore if a small amount of the
purchase price of Impact was donated to them
100% of the NGO’s said yes
I plan to use the regular and social media of NGO’s
to promote and direct costumers to our webstore.
© IMPACT 2011

19. New revenue
Currently the board game industry relies on distributors
and retailers, who take much of the revenue.
Cutting out these parties leaves the opportunity
for new increased revenue.
Current business model New business model
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20. Using the money...?
We would use it solely for bringing impact
into the world.
It would be used for:
Web development
Promotion
Integrating the game into school curricula
© IMPACT 2011

21. Thank you
Nathaniel spohn
nathaniel.spohn@gmail.com
Skype: nathaniel975
© IMPACT 2011