1. Line Support Water Sleeping mask Event
11-18 May 2015

2. LINE+LANEIGE EVENT: Sleeping Pack
A. Solution
LINE OFFICIAL
Spread out
the information about
“First come First serve
Promotion deal”
Show the promotion
banner at event for
buy in special
promotion
AIM : 1.Drive people to event
2.Get sale amount by Digital+
In store channel
Channel Line official FACEBOOK
Sales : instore at event counter on 12 TUE, 13 WED April 2015
Time : 17.00-19.00

3. 3
Electronic in Line Hot brand

4. 4
Line by Hot brand

5. 5
The Winners Thai Airway Awards

6. 6
date time engagement
sales by marke
ting campaign
Tue 12/5/2015 19:00-20:00 150 56,541.00
Wed 13/5/2015 19:00-20:00 150 114,500.00
Mon 18/5/2015 19:30-20:30 110 33,290.00
410.00 204,331.00 TOTAL
Result of sales drive by the campaign

7. LINE+LANEIGE EVENT: Sleeping Pack
B. Solution
LINE PROMPTPAY
Sell The Korean cosmetic course in
LINE PROMPTPAY
Get the Gift set as the value of course
Condition: Have one Line course separate with
Paragon course for
the consumer controller problem.
AIM : 1.Drive people to event
2.Get Digital Sale by Line Channel
Channel Line HOT DEAL
Sales : Course workshop during 1-12 April 2015 for go to workshop in event

8. 8
Make Up Workshop for Line Customer

9. 9
LINE+LANEIGE EVENT: Sleeping Pack
Line Prompt pay retail price sales total
5/5/2015-18/5/2015 990 71 70,290.00
Result of sales drive by Line promptpay

10. 10
date time engagement
sales by mar
keting campa
ign
Tue 12/5/2015 19:00-20:00 150 56,541.00
Wed 13/5/2015 19:00-20:00 150 114,500.00
Mon 18/5/2015 19:30-20:30 110 33,290.00
410.00 204,331.00
Line Prompt pay retail price sales total
5/5/2015-18/5/2015 990 71 70,290.00
All amount for Line promotion 274,621.00
Result of sales drive by Line promotion campaign