Cross industry Innovation Ramon Vullings and Marc Heleven

1. Not Invented Here
Cross industry Innovation
Ramon Vullings and Marc Heleven

2. Not Invented here is the phenomenon of
people blocking out ideas from the outside.

3. Organizations need more radical and game
changing innovation to be able to meet the
challenges they will be facing.

4. Cross industry innovation is a clever way to
jump start your innovation efforts by drawing
analogies and transferring approaches
between contexts.

5. BMWs I drive system was inspired by the video
game industry, Nike Shox was adapted from
formula 1 racing shock absorbers.

6. The route is always to
1.Concept – Ask Why
2.Combine- Ask what If
3.Create – Ask How

7. The strategy in cross industry innovation is
not Copy and paste, it is Copy, Adapt and
paste.

8. Cross Industry innovation is the
commitment we make to the process of
asking questions, combining elements,
finding patterns and testing concepts.

9. The art of powerful questions
• Generate curiosity in the listener
• Are thought provoking
• Surface underlying assumptions
• Channel attention
• Focus inquiry
• Stimulate reflective conversation
• Generate energy
• Evoke more questions

10. If I had an hour to solve a problem, and my life
depended on it, I would spend the first 55
minutes determining the proper question to
ask.

11. In Germany, companies such as
Daimler,Bayer,Siemens and SAP all have an
entire department – a department of
Fundamental questions, and they see
questioning as a strategic asset.

12. Tips for better Questions
• Refuse to accept current reality
• Invite outsiders to ask questions about your
work and industry
• Imagine the perfect situation
• Detect real customer insights by analyzing
their actual behavior
• Challenge everything

13. Spend time learning from other markets, other
sectors. Apply the best ideas from one sector
into another.

14. ‘No one lives long enough to learn everything
by starting from scratch’ – Brian Tracy

15. ‘We can only connect the dots that we collect’-
Amanda Palmer

16. 10 disappearing jobs that won’t exist in 10 year’s time
• Retail cashier
• Telemarketer
• Freight storage provider
• Newspaper delivery boy
• Travel agent
• Postal worker
• Taxi despatcher
• Typist
• Librarian
• Social media manager
• Meter reader

17. Which jobs will disappear in your industry?

18. ‘We are preparing students for the jobs that do
not exist’- Sir Ken Robinson

19. War and human conflict have always been a
source of misery, at the same time, one cannot
deny that they have been incredible drivers of
innovation.

20. A 5 second pit stop in Formula 1 racing has
lessons for : machine maintenance in factories,
rehearsal for Broadway shows and fast food
drive through.

21. Business synonyms is a great way of looking at
other industries who treat the same word and
experience differently. That’s a great place to
start.

22. Customer =
Client=Student=patient=Shopper=Buyer=Purch
aser=End user=patron=Prospect=Supplier=pain
in the *ss=King=Queen=Employee=Stakeholder

23. Service =help=Support=Listening=Aid=Life-
support=Account=Advantage=Applicability=Be
nefit=Business=Check=Courtesy=Dispensation=
Duty=Employ=Employment

24. 5 Business lessons from LEGO
a.From the beginning LEGO was designed to be
modular
b.LEGO is unafraid to experiment with emerging new
technologies
c.LEGO gives its designers cost parameters
d.LEGO is just not for children
LEGO combines different types of innovation.

25. ‘Good artists copy, great artists steal’ -
Picasso

26. When was the last time you did
something for the first time?

27. Cross Industry Innovation can de
described as a profitable meeting of
contexts, where previously there was no
connection.

28. Growing your business
1. Simplify
2. Cut the crap
3. Virtual Buying
4. Try before you buy
5. Freemium
6. Aim high

29. What can we learn from strange, uncommon
businesses or even illegal businesses?
• Really jump at opportunities
• Outsource to specialists
• Collaborate across borders

30. Try the following prefix and see what
happens to your innovation:
Mixed
Dual
Hybrid
Functional
Smart

31. ‘No candle maker has become a bulb
manufacturer, no carriage maker has become a
car manufacturer and the post office did not
invent e mail’-Prof Marc Giget

32. Many industries stay within their thinking
silos and within the boundaries of present
day rules and regulation