Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (15)
Similar to Nywic - integrating digital strategies into your traditional pr 1 24 12
Similar to Nywic - integrating digital strategies into your traditional pr 1 24 12 (20)
Recently uploaded
Recently uploaded (20)
Nywic - integrating digital strategies into your traditional pr 1 24 12
- 1. NYWIC Digital Salon: Integrating Digital Strategies into Your Traditional PR January 24, 2011
- 5. Baking Digital Tools into your PR Campaign Your Campaign!
- 10. 5 Pillars of Social Media
- 11. Our Client (for Today)
- 24. Media Outreach in the Digital Age
- 31. Multimedia Increases Online Views Source: PR Newswire web analytics
- 35. Timeliness is Key ?!? “ Dear Diner’s Journal…” ERROR! Update-1 Corrected!
- 37. Communicating Via Technology Can Be Effective “ Instant messages and e-mail are communication accelerators. Discussion databases are more efficient for larger groups. But there is no substitute for in-person communication when appropriate.” CIO 2007
- 38. But… Face-to-face interaction will help form the strong bonds that lead to long-lasting business relationships, and virtual communication will keep the dialogue fresh and lively year-round *Source: www.marketingprofs.com
- 41. 5 Tips for Online Networking 6
- 47. How to Join the Conversation 6
Editor's Notes
- Q: which digital tools have you used in PR? Any tools? Social media? Multimedia to journalists? Email?
- According to Pew Internet, a Facebook user who uses the site multiple times per day is 43% more likely than other internet users and more than three times as likely as non-internet users to feel that most people can be trusted.
- Points on heightened SEO
- On average, 294 billion e-mail messages are sent per day, which means more than 2.8 million emails are sent every second and some 90 trillion emails are sent per year.
- We must prioritize which social networking activities are a must and which activities would be nice to do Even more important is how do we leverage what we do online with what we do in our “offline” life The line between online and offline networking is blurred and we must leverage both so we are being efficient and the most successful we can be ( And on top of that… it’s a way to start a conversation without the fear of rejection)
- We must prioritize which social networking activities are a must and which activities would be nice to do Even more important is how do we leverage what we do online with what we do in our “offline” life The line between online and offline networking is blurred and we must leverage both so we are being efficient and the most successful we can be ( And on top of that… it’s a way to start a conversation without the fear of rejection)
- Reaching out without “news”
- Does how they network depend on their goal? Looking for a job? A mentor or just advice on how to do something better? Should they link into/follow/like their professional societies and groups?
- Address blogging
- Go over important components to include in your profile Photo Experience Keywords you would want to come up in a search Google+ profiles come up in Google searches
- Ny reporters & journalists meetup Hacks & flacks
- Follow the conversation Participate – share content and show your POV Engage users of interest - ask them questions, comment on their comments