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Better burger

  1. BUILDING A BETTER BURGER Making our best- selling burger into a healthier menu choice
  2. PROBLEM AND SOLUTION Problem: health-conscious customers avoid our burger because of the calories, fat, and carbohydrates it contains Solution: Find alternative components for the burger that have less calories, fat, and carbohydrates 4/28/2015 CHAD VONBORSTEL 2
  3. BUN NUTRITION Our Bun Calories: 260 Fat: 5 g Carbohydrates: 45 g Alternative Bun Calories: 140 Fat: 2 g Carbohydrates: 27 g 4/28/2015 CHAD VONBORSTEL 3
  4. CHEESE NUTRITION Our Cheese Calories: 125 Fat: 9 g Carbohydrates: 1 g Alternative Cheese Calories: 70 Fat: 4 g Carbohydrates: 1 g 4/28/2015 CHAD VONBORSTEL 4
  5. A BETTER BURGER Our Best Seller Total Calories: 585 Total Fat: 27 g Total Carbohydrates: 46 g New Better Burger Total Calories: 410 Total Fat: 19g Total Carbohydrates: 28 g 4/28/2015 CHAD VONBORSTEL 5

Hinweis der Redaktion

  1. Currently out burger has 20% more calories and 3 more grams of fat than our competition. Carbohydrates are growing in popularity as a dietary concern and our burger is loaded with carbohydrates.
  2. Both bun shave sesame seeds. Alternative bun cost 10% less!
  3. Both process cheese products are orange. Alternative cheese has longer shelf life. Alternative cheese was preferred in taste test.
  4. Better burger has 30% less calories,30% less fat, and 40% less carbohydrates than our best seller.