The Supporter Journey is social, and your nonprofit's website should be too. Here are 10 ideas for integrating social media into your nonprofit website.

1. t Making your Web presence Social: ten ideas for nonprofits Chad Norman Frank Barry

2. Your Hosts for today's Talk Frank Barry Internet Strategy Manager Blackbaud @franswaa Chad Norman Internet Marketing Manager Blackbaud @chadnorman

3. #bbjourney If You’re Tweeting:

4. 42 % of people in America use Facebook

5. 1 12 # of people on the planet using Facebook in

6. 35 Hours of video is uploaded to YouTube every single minute

7. 16 Million people around the world use Twitter

8. The Supporter Journey is Social

10. From the Beginning

11. Relationships are the glue

12. Facebook’s top Content: Photos and Videos

13. 50% Gave because a Friend Asked

14. Where are you on the social journey? As your organization’s social media program matures, it should be moving from simply trying new things to multi-channel integration. STAGE 1 Traditional STAGE 2 Experimental STAGE 3 Operational STAGE 4 Impactful Traditional marketing operations consisting of one-way communication. Pushing content to supporters with little back-and forth chatter. Dabbling in social media, but efforts are disconnected from organizational goals. Fractured efforts and silos with no real coordination of activities and measurement. Social activity is more embedded in organizational operations. Internal policies, dedicated staff, channel alignment, and campaign integration. Social activity drives real, measureable results at organization. Tools and systems are in place to allow staff to have perform meaningful engagement with supporters. .

15. you’ve got a social media Strategy, right? The P.O.S.T. method* P = People: Who? O = Objectives: Goals? S = Strategies: Outcomes? T = Technologies: Tools? * From Charlene Li and Josh Bernoff's book Groundswell: Winning in a World Transformed by Social Technologies

16. Making your web presence social

17. Connect with your supporters 1

18. Connect with your supporters 1

19. Make Content Sharable 2

20. Display Social Content 3

21. Display Social Content 3

22. Encourage Social-enabled comments 4

23. Integrate Social conversations 5

24. Help Supporters Take Action 6

25. Help Supporters Take Action 6

26. Raise More Money 7

27. Raise More Money 7

28. Raise More Money 7

29. Pull in Multimedia 8

30. Create a Social Hub 9

31. Create a Social Hub 9

32. Create a Social Hub 9

33. Build a Private Community 10

34. Want a ton more ideas? Checkout the Social Media Tactics series for nonprofits! www.slideshare.net/chadnorman

35. Bonus Workshop: Social Media Listening

36. workshop: Social Media Listening VIEW & DOWNLOAD

37. Questions?

38. Thank you! Let’s keep the conversation going… chad.norman@blackbaud.com twitter.com/chadnorman frank.barry@blackbaud.com twitter.com/franswaa www.NetWitsThinkTank.com