Teaching social media to people who help people get jobs. For the poll questions, I'm getting them to stand up and place themselves on a line. Example: I like technology question. One end is the I love it, and use it while on the toilet. The other end is, when I retire I'm throwing my smartphone out the window. Good mix. Talked about some of the why's to use social media, then dove into how it might actually work.

1. SOCIAL MEDIA FOR
CAREER
PRACTITIONERS
Chad Leaman – November 2014 – VCH
Presentation

2. Agenda
You and Social Media
Social Media and Career
Development?
Specific Social Media platforms

3. Who am I, Who are You?
 Chad Leaman
 Neil Squire Society
 BC Technology for Learning
 NetSquared Vancouver
 Father of twin toddlers

4. Do you like technology?

5. Do you have a smart phone?

6. Do you have a facebook
account?

7. Do you have a twitter
account?

8. Do you have a YouTube
account?

9. Do you have a LinkedIn
account?

10. How often are you on Social
Media?

11. Do you have your own
website?

12. SOCIAL MEDIA?
Or: How to Stop Worrying and Love the
Internet

13. What does the internet say about
you?

14. Looking up job candidates
online
65%
20%
15%
Search hires online
Plan to start this year
Not searching online
Source: CareerBuilder. June 2014.
http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=6%2F26%2F
2014&id=pr829&ed=12%2F31%2F2014

18. Companies using Social Media
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Got Social?
Facebook
Twitter
LinkedIn
YouTube
Corporate Blogging
Source: Forbes. November 2013.
http://www.forbes.com/sites/kenmakovsky/2013/11/07/a-snapshot-of-social-media-2013/

19. Facebook
You like me, you like me not….

20. Facebook – Top Uses
 Privacy settings
 Keep up with clients
 Clients can keep up with you and your
organization
 Almost every company has a facebook page,
that is updated more regularly than their
website

21. LinkedIn to Get Work Done

22. So…. Why LinkedIn?
 It is the social network to make business
connections and maintain relationships.
 *exceptions apply. 

23. 10. This is your new resume
 “97.3% of recruiters used LinkedIn as a recruiting
tool in 2012.”
Source: Forbes. Feb 2013. http://www.forbes.com/sites/susanadams/2013/02/05/new-survey-linked-in-more-dominant-
than-ever-among-job-seekers-and-recruiters-but-facebook-poised-to-gain/
 Some LinkedIn Headings
 Summary / Profile
 Work History
 Education
 Volunteerism
 Projects
 Skills and Endorsements
 Publications
 Recommendations

24. 9. Post networking follow-up
 Beware of mobile app for connecting
 Beware of list – do it from the profile page

25. 8. Network. Jobs. Interests.
 LinkedIn menu items sound a lot like pieces of
a career development program.

26. Example: Jobs

27. 7. Sharing is Caring
 You are a brand ambassador

28. 6. LinkedIn updates are seen
more
 *exceptions apply. 

29. 5. Join Specific Groups…
maybe
 Can find your
“tribe” of like
minded
individuals
 Can also find a
bunch of spam
and marketers
 Can also find
abandoned,
neglected groups

30. 4. Import Your Contacts

31. When you add an address
book…

32. 3. Check out your clients
 … employers are checking them out. Help
them!
 Search a candidate you are interested in, to
the following search engines, before interview:
 LinkedIn
 Google
 Google with “<name> twitter”
 Facebook

33. 2. Give some love /
recommendations

34. 1. Find your “in.” You = Kevin
Bacon

35. Find a contact at a company…

36. …learn of networks’ job
opportunities…

37. … or leverage your network.

38. Making LinkedIn better for
you

39. Nail the basics
 Get a decent picture
 Put the basics of your resume (model good
behavior for your clients)
 Connect with people you meet.

40. Customize your URL
 http://ca.linkedin.com/in/YourName

41. Share your passion

42. Limit Email Notifications

43. Endorsements
Source: http://cogdogblog.com/2013/07/29/endorse-is-the-new-like/

44. Endorsements on a profile

45. Endorsements pop-up

46. Recommendations >
Endorsements
 Equivalent to a Letter of Reference

47. Twitter
Do you follow?

48. Learn something

49. Sector news

50. Jobs?

51. Jobs!

52. Decision Makers

53. Twitter Chat

54. Twitter – Top Uses
1. Personal Learning Network.
2. Stalk companies and people.
3. Free professional development and community
connections (#hashtags, thought leaders).
4. Engage key contacts, sector leaders, and key
prospects and decision makers.
5. More personal and cheeky.

55. Twitter Considerations
 Easy to miss things– very real time
 There is a delete button, but not really
 Not private, anyone can follow

56. Getting started with twitter
 @username – contact method
 #hashtag – topic (not necessary)
 Retweet – Share

57. NGO HO HO – Presented by Chimp

58. @chadleaman
chadl@neilsquire.ca
www.neilsquire.ca
Chad Leaman, Neil Squire Society