1. Community

2. Geeks
Apple Fans
Real Estate Agents
College Students
Community
WoW Players Yelpers
Software Engineers
Home Cooks

3. Social Psychology
Education
Anthropology
Community
Communication
Technology
Marketing

4. Membership
Influence
Community
Reinforcement
Emotional Connection
Sense of Community: A Definition and Theory
McMillan & Chavis, 1986

5. Communities
of Practice
Tribes

6. Communities
of Practice
Jean Lave
Etienne Wenger
Situated Learning: Legitimate Peripheral Participation
Lave & Wenger, 1991

7. Communities
of Practice
Domain
Community
Practice

8. Communities
of Practice
Butchers
College Students
Computer Programmers
Quilters

9. Communities
of Practice
Participation
Excitement Dialogue
Rhythm

10. Seth Godin
Tribes
Tribes: We Need You to Lead Us
Godin, 1991

11. each other
Connected leader
idea
Shared Interest
Communication
Tribes

12. Innovation
Surfers
Software Dev Team
Apple Fans
Tribes

13. Honesty
Innovation
Lead Where They Go
Tribes

14. Community