Business Basics1052010

People Incorporated of Virginia
People Incorporated of VirginiaDirector Community Economic Development at People Incorporated of Virginia um People Incorporated of Virginia
How to Build a Successful Business,[object Object],October 5, 2010,[object Object]
Agenda,[object Object],[object Object],Financing Your Business,[object Object],Customer Service in Business,[object Object],Promotion and Branding through Social Media,[object Object],Resources for Businesses in Virginia,[object Object]
Why do I need a business plan? ,[object Object]
Business Plan,[object Object],Two ways to see if a business idea will work:,[object Object],Write a business plan and see if the idea makes sense…,[object Object],2. Open up a business and hope you made the correct decision…,[object Object],“Guess which one has the greatest chance of success?”,[object Object]
Business Plan  Your Roadmap to Success,[object Object],A good business plan helps set you on the road to financial success.  By mapping out your goals and strategies, you’ll get a clearer picture of what your business really needs. ,[object Object],Business Profile:,[object Object],This introduction to your business plan provides important information about your company’s business structure, key principals, professional advisors, and financial history. ,[object Object],Business Plan:,[object Object],[object Object]
Business Assessment
Objectives, Strategies and Plans,[object Object]
Business Description
Operations and Management
Product/Service
Marketing Plan
Financial Statements and Projections
Appendix,[object Object]
Income Statement
Cash flow forecast
Personal Financial StatementIt is important for your plan to be realistic and reviewed regularly – make changes whenever necessary.,[object Object]
Balance Sheet,[object Object]
Income Statement,[object Object]
Cash Flow Forecast,[object Object]
Business Success Rates,[object Object],“Writing a business plan increases,[object Object],your chances of success by 25%.”,[object Object]
Assistance?,[object Object],Brett Vandyke, Assistant,[object Object],Joyce G. Kinder, Director,[object Object],(276)964-7345,[object Object],Email:  joyce.kinder@sw.edu,[object Object],Located on the campus of SWCC, Tazewell Hall Room 349,[object Object]
Business License & Registration,[object Object],Determine legal entity,[object Object],Check name availability with SCC (trademarks also),[object Object],Register with the SCC your corporation, LLC or/and fictitious name  (www.scc.virginia.gov),[object Object],Check to see if a URL is available (www.internic.net),[object Object],Get your FEIN with the IRS (www.irs.gov),[object Object],Register with VA Dept of Tax (www.tax.virginia.gov),[object Object],Register with VEC (www.vec.virginia.gov),[object Object],Check with Dept of Professional & Occupational Regulation to see if you need any special permits. (www.dpor.virginia.gov),[object Object],Obtain Business License from local Commissioner of Revenue,[object Object],Local fictitious name registration with courthouse,[object Object]
Legal Entity,[object Object],One of the most important decisions you need to make before starting your business is determining what legal form your business will take.,[object Object],Effects personal liability,[object Object],Effects taxes – personal & business,[object Object],Effect the way the IRS treats you,[object Object],Marketing reasons,[object Object]
Ownership Structures – Determine What is Right for Your Business,[object Object],Deciding on a business structure that is right for you is an important decision for your business.  The form of ownership you select will depend on what your future business plans are.  ,[object Object],Sole Proprietors:,[object Object],[object Object]
If no employees no additional payroll reporting or unemployment taxes
Owner reports profits & losses on owners 1040
Unlimited personal liability
Fully responsible for the debts and obligations of their business,[object Object]
Profits are shared according to their agreement
Disadvantages
Each partner is personally liable for entire business
No real advantage over an LLC
More complicated to start-up and usually requiring legal assistance,[object Object]
C” Corporation
Designed for larger businesses or businesses that intend on fast growth and want to reinvest earnings
Stockholders not personally liable for company debts
More expensive to setup than others
Double taxation can occur
“S” Corporation
Is a tax election, not legal entity
Profits & Losses passed through to owners
Double taxation avoided
Other restrictions,[object Object]
Owners not responsible for debts of the business
Easier and less expensive to setup than corporation
Is a legal entity, not a tax entity
Single person LLC is taxed as Sole Proprietor
Multiple person LLC is taxed as Partnership
Or can elect to be taxed as corporation
Good for holding real estate
Disadvantages
Owner must pay self employment tax on 100% of earnings from business,[object Object]
Starting a New Business,[object Object],[object Object]
Set up credit card processing (if desired)
Fund the business (owner capital or loans)
Decide on accounting method (cash or accrual)
Establish books for the business (computerized preferred)
Obtain liability insurance, renters insurance, workers compensation, etc.
Hire employees and set up payroll records
Start business (have a grand opening),[object Object]
Business expansions that are poorly planned and not appropriately financed
Poor Management
The Business offers products and services that nobody wants or cannot afford
Inability to adapt to a changing environment
Failing to control costs
Poor execution creating dissatisfied customersCreating an effective business plan will assist you in avoiding the pitfalls of running a business.  Seeking professional help is another important way to avoid or plan for business challenges.,[object Object]
Do it Right From the Start,[object Object]
Financing Your Business,[object Object]
How do you finance your business?,[object Object],There are two main ways to finance your business,[object Object],[object Object]
Debt,[object Object]
Personal savings
Friends or relatives
Government
“Angel” or informal investorsWhy invest your Money in the Business?,[object Object],[object Object]
You are more likely to get a loan with adequate equity in your business
A business that has adequate equity is more likely to succeed,[object Object]
Credit Cards – to cover and track small expenses or everyday business expenses.
Suppliers’ Credit – sometimes a very cheap source of financing, do not overlook the value of this source.
Business Term Loan – used to purchase long term assets required to operate your business.
Leasing – used to obtain assets to run your business, may provide more flexible options than traditional loans.
Government Programs – there are many government programs to support Small Business. Investigate all options.,[object Object]
Most expensive
Credit lines may be cut unexpectedly
Most risk
Personal Savings
Lowest expense
Lowest risk
Do not use all of your savings for start up costs
Bank financing
Low cost
Shorter term
Higher equity requirements
Small Business Administration guaranteed loans
Low cost
Longer terms
Reduced equity requirements
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Business Basics1052010

Hinweis der Redaktion

  1. Free Credit report go to www.annualcreditreport.com
  2. Before we can be of service to our customers, we need to know WHO our customers are.
  3. ADVOCATE:These are our best customers – the ones who return to our business time again, because they LIKE doing business with us. We have proven to them that we are their advocate – we are there to help, especially when things go wrong. In return, this customer will come more often than others, he will spend more money than others, he will tell his friends and family why they, too, should do business with us – AND, he will forgive us when something goes wrong – Because we are his Advocate, he is our advocate.APATHETIC:This customer may have only visited our business once. During this visit, nothing went wrong. He received the goods or services that he paid for. But, there was no human connection – this was a transaction, not a relationship. So, when he goes home he does NOT recommend us to his friends and family, he would switch to our competitor in a minute for a $5 coupon and when something goes wrong, he will demand restitution – we have not done anything to show him that our number one concern is for his satisfaction – we have not demonstrated that we want to be his advocate – therefore, he will not be ours.ASSASSIN:This is the customer who feels that he has been treated poorly and will not rest until he has told everyone he knows that they should not patronize our business. He feels unappreciated and wants the world to know it.These are also the faces of your INTERNAL CUSTOMER – these are YOUR faces.
  4. To serve you must become an Advocate. It is the only way to sincerely demonstrate to your customer that you care and you want their repeat business.How many of you own a Lexus? 74% of Lexus owners buy a second Lexus. When surveyed to find out why they buy the second one, the overwhelming response was that something went wrong with the first Lexus, and they liked the way Lexus handled the problem. Lexus demonstrated the proper care and concern for their customers, going the extra mile to ensure the customers were no inconvenienced while the car was being repaired.Customers do NOT expect us to be perfect. They expect us to be responsive to their needs.
  5. Quick resolutions to problems is the BEST way to guarantee that customers will continue to do business with us.
  6. This quote defines PERSONAL EMPOWERMENT. Realize that you, and you alone, have the ability to change your situation, simply by changing your attitude about your situation.For the rest of your life, others will tell you what to do – your spouse, your boss, your children, boyfriend, girlfriend, parents. But, NO ONE can tell you how to FEEL about what you do – only you can decide that.
  7. Review Top 10 Secrets to Being HappyIt is not a selfish thing to take time for yourself. You spent at least a few minutes every day doing something that brings you personal joy and fulfillment. Only by serving yourself first, will you have the desire, the energy and the ability to serve others. When you fly on an airplane and the flight attendant gives the speech about the oxygen mask dropping down, if you are flying with a child who gets the oxygen first? YOU DO…..if you do not first take care of yourself, you will not be there to take care of the child.
  8. WAYS OF TALKING: Tone of voice is body language. “Thank you for shopping with us. Have a nice day.” The meaning is lost when these words are spoken in an insincere tone.POSTURE: Don’t slouch. Stand tall. It makes you look confident – it makes you look smart.APPEARANCE; Comb your hair, brush your teeth, don’t wear to work the clothes you slept in – iron that shirt! And, don’t forget about the appearance of your building… The physical appearance of your building is an extension of body language. Be sure your space is clean and orderly. EYE MOVEMENT: “Young lady, don’t you roll your eyes at me!”Facial Expressions: SMILE – sometimes it requires practiceBody Contact: A good handshake is one of your greatest customer service tools. Be aware of another’s personal space. Tell Luray Caverns story.Laughing: Always WITH our customers, not AT them (External and Internal)
  9. None of us is as smart as all of us.