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College Open Textbooks Collaborative & Business Models Jacky Hood Director May 12, 2010 [email_address] 650 949-7091 May 12, 2010 Creative Commons CC BY 3.0
Topics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],May 12, 2010 Creative Commons CC BY 3.0 Open licensed by Ebby’s Photostream
College Open Textbooks  Mission & History ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],May 12, 2010 Creative Commons CC BY 3.0
The Twelve Members of the College Open Textbook Collaborative CC BY Licensed 2010 College Open Textbooks Slide
May 12, 2010 Creative Commons CC BY 3.0
List of Art Books on COT Site May 12, 2010 Creative Commons CC BY 3.0
Peer Review on COT Site May 12, 2010 Creative Commons CC BY 3.0
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Slide  CC BY Licensed 2010 College Open Textbooks Type Textbooks, Resources, Courses,  Ancillaries Licensing Multiple Disciplines Academic Quality Very High due to UPF; some reviewed Format Mostly PDF Print options PDF, bound Ease of use High for users; limited for modifiers
Myths about Open Textbooks ,[object Object],[object Object],[object Object],[object Object],May 12, 2010 Creative Commons CC BY 3.0 Labeled for reuse by  halcyonsnow's photostream
Two facts to turn into myths ,[object Object],[object Object],[object Object],[object Object],[object Object],May 12, 2010 Creative Commons CC BY 3.0 Labeled for reuse by BroadwayMapleCampusConnectionBwayPharmNov07.jpg
Two product types May 12, 2010 Creative Commons CC BY 3.0 Food, Clothing, Automobiles Pharmaceuticals,  Electronics,  Telecom, digital books, movies, music Patents and copyrights allow unit cost to cover design and  updating  cost.  Need an open textbook business model that does the same.  Low design cost High unit cost $ $ $ $ $ High design cost Low unit cost $ $ $ $ $
2 and 3 Party Business Models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],May 12, 2010 Creative Commons CC BY 3.0 Labeled for reuse Shedd Aquarium
Roles in Open Textbooks ,[object Object],[object Object],[object Object],[object Object],May 12, 2010 Creative Commons CC BY 3.0 Stage Philip Talmage and St Johns reusuable
Action to Take Now ,[object Object],[object Object],May 12, 2010 Creative Commons CC BY 3.0

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College Open Textbooks: Collaborative & Business Models

  • 1. College Open Textbooks Collaborative & Business Models Jacky Hood Director May 12, 2010 [email_address] 650 949-7091 May 12, 2010 Creative Commons CC BY 3.0
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  • 4. The Twelve Members of the College Open Textbook Collaborative CC BY Licensed 2010 College Open Textbooks Slide
  • 5. May 12, 2010 Creative Commons CC BY 3.0
  • 6. List of Art Books on COT Site May 12, 2010 Creative Commons CC BY 3.0
  • 7. Peer Review on COT Site May 12, 2010 Creative Commons CC BY 3.0
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  • 11. Two product types May 12, 2010 Creative Commons CC BY 3.0 Food, Clothing, Automobiles Pharmaceuticals, Electronics, Telecom, digital books, movies, music Patents and copyrights allow unit cost to cover design and updating cost. Need an open textbook business model that does the same. Low design cost High unit cost $ $ $ $ $ High design cost Low unit cost $ $ $ $ $
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