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A startup of the Sharing
Economy, it’s not just a
concept.
Thinking Product, Brand &
Vision
Cédric Giorgi
CookeningCo-Founder& CEO
@cgiorgi
cedric@cookening.com
Cookeningis a
marketplacewherecooksoffer
to host a home cookedmeal
for foreigners.
@cgiorgi @cookening
@cgiorgi @cookening
@cgiorgi @cookening
So you have an idea ?
@cgiorgi @cookening
All yourfriendscongratulateyou
The pressisveryexcited...
@cgiorgi @cookening
But whatyouneedis not just a
concept...
A Product
@cgiorgi @cookening
Let’stake the Cookeningexample
@cgiorgi @cookening
A simple concept: being able to eat
home cooked meals from and with
people you don’t know.
@cgiorgi @cookening
Execution?
@cgiorgi @cookening
It’s not just a listing...
@cgiorgi @cookening
User Experience.
@cgiorgi @cookening@cgiorgi @cookening
Pictures
@cgiorgi @cookening@cgiorgi @cookening
Trust
@cgiorgi @cookening@cgiorgi @cookening
User Matching
@cgiorgi @cookening@cgiorgi @cookening
Payment.
A Brand
@cgiorgi @cookening
@cgiorgi @cookening
Main difference?
A Brand
The importance of the name
@cgiorgi @cookening
@cgiorgi @cookening
Think Values
@cgiorgi @cookening
Values bring people together
A Vision
Entrepreneurshipislike a tunnel
Connecting
People And Cultures
Through Food.
@cgiorgi @cookening
And a community?
@cgiorgi @cookening
A communitywillbe the result...
A User Experience
A Vision
A Brand
@cgiorgi @cookening
Not yet convinced?
Competition
Think Long Term
@cgiorgi – Algeria 2.0
A RollerCoaster
StayFocused
Cédric Giorgi
cedric@cookening.com
@cgiorgi
06 30 09 95 04
Thankyou. Questions?

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