Presentation given at the Marketing 2.0 Conference in Paris. This talks explains the good and the bad points of the Apple Appstore, why appstores are not everything and why there is a need of social in the mobile for discovering new content and new services. Feel free to comment, this presentation is a point of view, not a lesson ;)

1. Application stores are wonderful,
application stores are not
everything!
We need a mobile social media!
Cédric Giorgi
Goojet
cedric@goojet.com
twitter.com/cgiorgi

2. Focus on the Appstore
Mar 2009 Marketing 2.0 Conference

3. Huge possibilities
25k apps in the AppStore
+20millions users
+500millions downloads
+17millions iPhone
Needless to say it’s a success!!
http://www.slideshare.net/360conferences/pinch-media-app-store-secrets
Mar 2009 Marketing 2.0 Conference

4. Some hints for a success in the Appstore
Tops are calculated with the number of dwds a day so…
The 1st day is key
Do a full and appealing app description
Do some PR about your app
Make the users review and note your app
Inject external traffic
Don’t Forget to create a cool app!
Goojet: In the French Top 50 since the launch of our app
3months ago => 1k to 3k dwds a day
Mar 2009 Marketing 2.0 Conference

5. Web content and Apps are different!
French AppStore as of Mar 10, 2009
Web (28%)
Toys (28%)
Games (44%)
The Apple AppStore
promotes much more
Apps that leverage the
iPhone platform (3D
graphics, Touch Screen,
Shake-sensitive, …).
Mar 2009 Marketing 2.0 Conference

6. Appstore is not everything
Not all Brands can create a useful app
Not all Apps manage to be visible in the Appstore
17millions iPhone? It’s almost the number of Nokia
N95 sold…
What about Virality?
iPhone apps are gadgets, not web content
Taxonomy vs Folksonomy
Mar 2009 Marketing 2.0 Conference

7. The AppStore is not the only one
Android Market
WindowsMobile Market Place
Blackberry AppWorld
Ovi Store
Vodafone
Bouygues Telecom
Getjar
Mobango
Mar 2009 Marketing 2.0 Conference

8. Content Discovery on Mobile
Mar 2009 Marketing 2.0 Conference

9. The Web content cycle
Browse
Discover Share
Mar 2009 Marketing 2.0 Conference

10. How can I discover content on my mobile ?
Operator Portals?
=> Not social at all
Facebook mobile, Twitter?
=> No Mobile Content
Google Mobile?
=> Not working so well…
Sms or emails from Friends?
=> Not used at all
Mobile does not have « Central Traffic Points » yet
Mar 2009 Marketing 2.0 Conference

11. Let’s be social on the mobile!
It’s in the genes
It’s needed
It’s the right time
http://www.slideshare.net/cgiorgi/mobile-viral-marketing-and-mobile-wom-iwomc
Mar 2009 Marketing 2.0 Conference

12. Goojet: a mobile social media
Browse
Discover
All My Friends
Share
Mar 2009 Marketing 2.0 Conference

13. Example
John’s waiting for his bus; he’s bored…
He checks his Goojet InBox and sees an
intriguing video (Penguin playing tennis???) All My Friends
The video is hilarious; he knows all his
friends will love it!
He adds it to his favorite videos within his
Goojet space.
Later that day, he’s the coolest guy at the
party by showing off the cool videos he
saved on his phone.
Jess loves them all and looks gorgeous
(though she’s not in Goojet yet): he sends
her the Penguin video directly to her phone
(and gets her added to his friends in the
process: well done John!)

14. Thank You
http://www.twitter.com/cgiorgi
http://www.twitter.com/goojet
http://www.goojet.com
Mar 2009 Marketing 2.0 Conference

15. Picture Credits
• www.discover-science.ie
• www.flickr.com/photos/furiousgeorge81/
• www.merl.com
• http://money.unblog.fr/
• www.marketingonthebeach.com
• http://wizag.com/
• http://www.flickr.com/photos/mi-ki/
Mar 2009 Marketing 2.0 Conference