Presentation given at the Marketing 2.0 Conference in Paris.
This talks explains the good and the bad points of the Apple Appstore, why appstores are not everything and why there is a need of social in the mobile for discovering new content and new services.
Feel free to comment, this presentation is a point of view, not a lesson ;)
2. Focus on the Appstore
Mar 2009 Marketing 2.0 Conference
3. Huge possibilities
 25k apps in the AppStore
 +20millions users
 +500millions downloads
 +17millions iPhone
Needless to say it’s a success!!
http://www.slideshare.net/360conferences/pinch-media-app-store-secrets
Mar 2009 Marketing 2.0 Conference
4. Some hints for a success in the Appstore
Tops are calculated with the number of dwds a day so…
  The 1st day is key
  Do a full and appealing app description
  Do some PR about your app
  Make the users review and note your app
  Inject external traffic
  Don’t Forget to create a cool app!
Goojet: In the French Top 50 since the launch of our app
3months ago => 1k to 3k dwds a day
Mar 2009 Marketing 2.0 Conference
5. Web content and Apps are different!
French AppStore as of Mar 10, 2009
Web (28%)
Toys (28%)
Games (44%)
The Apple AppStore
promotes much more
Apps that leverage the
iPhone platform (3D
graphics, Touch Screen,
Shake-sensitive, …).
Mar 2009 Marketing 2.0 Conference
6. Appstore is not everything
  Not all Brands can create a useful app
  Not all Apps manage to be visible in the Appstore
  17millions iPhone? It’s almost the number of Nokia
N95 sold…
  What about Virality?
  iPhone apps are gadgets, not web content
  Taxonomy vs Folksonomy
Mar 2009 Marketing 2.0 Conference
7. The AppStore is not the only one
 Android Market
 WindowsMobile Market Place
 Blackberry AppWorld
 Ovi Store
 Vodafone
 Bouygues Telecom
 Getjar
 Mobango
Mar 2009 Marketing 2.0 Conference
9. The Web content cycle
BrowseÂ
Discover ShareÂ
Mar 2009 Marketing 2.0 Conference
10. How can I discover content on my mobile ?
 Operator Portals?
=> Not social at all
 Facebook mobile, Twitter?
=> No Mobile Content
 Google Mobile?
=> Not working so well…
 Sms or emails from Friends?
=> Not used at all
Mobile does not have « Central Traffic Points » yet
Mar 2009 Marketing 2.0 Conference
11. Let’s be social on the mobile!
  It’s in the genes
  It’s needed
  It’s the right time
http://www.slideshare.net/cgiorgi/mobile-viral-marketing-and-mobile-wom-iwomc
Mar 2009 Marketing 2.0 Conference
12. Goojet: a mobile social media
BrowseÂ
DiscoverÂ
All My Friends
ShareÂ
Mar 2009 Marketing 2.0 Conference
13. Example
  John’s waiting for his bus; he’s bored…
  He checks his Goojet InBox and sees an
intriguing video (Penguin playing tennis???) All My Friends
  The video is hilarious; he knows all his
friends will love it!
  He adds it to his favorite videos within his
Goojet space.
  Later that day, he’s the coolest guy at the
party by showing off the cool videos he
saved on his phone.
  Jess loves them all and looks gorgeous
(though she’s not in Goojet yet): he sends
her the Penguin video directly to her phone
(and gets her added to his friends in the
process: well done John!)
14. Thank You
http://www.twitter.com/cgiorgi
http://www.twitter.com/goojet
http://www.goojet.com
Mar 2009 Marketing 2.0 Conference