1. Selected
Subject Intention Audience Accurate Values and
omitted
Codes and
conventions
Image 1
Representations of alcohol.
By Peter Goro
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2. What is the subject of the
representation?
The subject of this representation is Alcohol.
4. What is the intention of this
representation?
To show that beer is a fun and good thing to enjoy in
life. It is trying to make us buy it because they are
saying that Alcohol is a fun thing to do.
5. Who is the target audience? How
would they read this
representation and why?
The target audience for this advertisement would be
aimed at young men because for first obvious thing on
the add is a man.
They would read this in a positive way because it is
alcohol and it is a good way to get guys together and
enjoy their time.
By saying ‘pick a pair,’ it’s suggesting to invite friends
and it is a good way to sell more.
6. Is accurate/truthful? Is it a
positive or negative
representation?
Yes, this is positive representation of alcohol because it
is not telling anyone to get drunk, its just a way to get
people together.
7. What values underlie this
representation?
That alcohol is a fun drink and it is only for grown men.
8. What has been selected and
omitted?
Selected Omitted
Grown man Grown man drinking
Actual drink Real life picture
Caption Effect of drinking a lot
9. How has this representation been
constructed using codes and
conventions?
It uses a happy colour, such as orange, to show that it is
a good drink.
A happy man is used to express that it is a good drink.
10. Codes and Selected
conventio Intention Audience Accurate Values and
ns omitted
Representations of alcohol.
(part 2)
By Peter Goro
Image 2 Previous
Part
11. Intention
The intention of this version of alcohol to make alcohol
more better than it seems by putting a woman there to
make it more attractive.
13. Who is the target
audience? How would they
read this representation
and why?
The target in this Advertisement is, again, aimed at men
because of the attractive lady in the glass to symbolize
that it is a ‘hot’ drink.
14. Is accurate/truthful? Is it a positive
or negative representation?
No, it is not an accurate image of alcohol because you
don’t drink women.
But in some ways it is a positive for some people.
15. What values underlie this
representation?
That thin women are attractive and that when a woman
is drinking alcohol then it makes you want to drink it.
16. What has been selected and
omitted?
Selected Omitted
The alcohol Still no one drinking the alcohol.
( basically the stuff from part 1) ( basically the stuff from part 1)
17. How has this representation
been constructed using codes
and conventions?
By putting the girl there, they are trying to attract the
men by making her seem like a sexual symbol.
The make the girl in the glass seem bigger than the
actual product they are trying to sell.
