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IMS Presence for
intuitive
communications
Claude Florin
Multimedia Marketing Manager
October 4th 2007




© 2007 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice
Before : connecting devices to networks
Telecom-centered applications

               Application plane



               Service enablers
                                                                       HSS             XDM            Presence
                                                       AS
                                                                                                                 MRF

               Switching plane
                                                                                      SIP


               IP backbone



               User equipment
               plane



2
    October 12, 2007     HP OpenCall mobile 2.0 deployments with SOA and SDP - claude.florin@hp.com
Now : connecting users to services
Community user experiences

               Social networks



               Gadgets



               User interfaces                                                   Flash                Ajax
                                                                                  AS                  Java
                                                                                                      Script

               The web as a platform
                                                                                  Web,
                                                                                  P2P

               Web 2.0 services                                                                       PHP,
                                                                                                      Ruby,
                                                                                                       …




3
    October 12, 2007     HP OpenCall mobile 2.0 deployments with SOA and SDP - claude.florin@hp.com
Now : connecting users to services
Web 2.0 SNS and mobile convergence

      High
                           IM
                                     Habbo
                                       EverQuest
                             BaseCamp
                            In Orbit Jaiku
                                     Flickr
                                             Blogger
                                Radar
                                            MySpace
         Usage




                                                                                                        Current Potential
                                       LinkedIn
                                                  article
                                                                                                                            TV
                                                comments
                                     Dopplr
                                                 Second Life
                                                                                                                            Web
                                                            TV chats
                                     Coke Football        YouTube
                                                                                                                            Mobile
                                                                                del.icio.us
                                                   RSS feeds
      Low
                                              Intimacy
                 Known                                                            Unknown
    Source : Fjord
4
        October 12, 2007        HP OpenCall mobile 2.0 deployments with SOA and SDP - claude.florin@hp.com
Now : connecting users to services
   Social networks “rich presence” examples

Jaiku                                                                                                    Linkedin
www.jaiku.com                                                                                            www.linkedin.com




                                                                                                         Radar
Dopplr
                                                                                                         radar.net
www.dopplr.com




   5
         October 12, 2007   HP OpenCall mobile 2.0 deployments with SOA and SDP - claude.florin@hp.com
Now : connecting users to services
Bridging telecom services and web 2.0
               Mobile 2.0                                                                                  Ajax
                                                                                 Flash
               consumers                                                                                   Java
                                                                                  AS
                                                                                                           Script



               Service composition,                                  Portal
               orchestration (SOA SDP)                               WS,
               Server scripts                                         PHP

               Atomic web services
                                                                                                            Policy
                                                                                         Registry


               Mobile 2.0 services                 Rich            Group            Presence          Content       SCXML
               components,                         calls            Mgt                 +             sharing       CCXML
               telecom-XML                                                             IM                            VXML



               IMS service enablers
                                                                        HSS              XDM
                                                        AS



6
    October 12, 2007     HP OpenCall mobile 2.0 deployments with SOA and SDP - claude.florin@hp.com
Now : connecting users to services
Bridging telecom services and web 2.0




    Source : BT
7
        October 12, 2007   HP OpenCall mobile 2.0 deployments with SOA and SDP - claude.florin@hp.com
Now : connecting users to services
Adding presence and identity to services
                                               Presence = identity
                                               change over time

                                                    Network availability

                                                           Location                                                    Instant
                                                                                             Instant
                          IP                                                                                            Calls
                                                                                            Messaging
                                                             Mood

                                                            Activity
                                                                                   Notify
                                                                                                        Applications
                                                          Terminal
                                                         capabilities

                                                            Game
                         2-3G
                                                            Billing

                                                             Other

                                                                                              Instant                Instant
                                                                                            Group calls           Video sharing


       Devices                                            Identity                                          Services
Source : Jabber, Inc.
8
      October 12, 2007         HP OpenCall mobile 2.0 deployments with SOA and SDP - claude.florin@hp.com
Example : IMS presence-enabled services

Presence-enabled messaging and content sharing




    Service innovation                                               Technical approach
        Share content with group of friends from                         Instant communication client for IMS
    •                                                                •
        presence-enabled phone address book                              (Symbian S60 beta)
                                                                         IMS service orchestration with SIP AS
                                                                     •
                                                                         PAB with presence and group management
                                                                     •
                                                                         Integration with mobile 2.0 using SOA
                                                                     •


Source : HP OCBU, Olivier Bertin, John O’Connell, Mark Gullet, David Mansutti
9
         October 12, 2007   HP OpenCall mobile 2.0 deployments with SOA and SDP - claude.florin@hp.com
IMS presence-enabled services :
A day of the life of friends

 Nick spots
 an
 interesting
 restaurant
 …
 and sends
 a picture …




10
     October 12, 2007   HP OpenCall mobile 2.0 deployments with SOA and SDP - claude.florin@hp.com
IMS presence-enabled services :
A day of the life of friends

 Nick
 decides to
 get his
 friends on
 a call.
 Mark is
 free …




11
     October 12, 2007   HP OpenCall mobile 2.0 deployments with SOA and SDP - claude.florin@hp.com
IMS presence-enabled services :
A day of the life of friends

 Nick:
 Nick: “I’m
 telling you,
 it’s perfect.
 Let me
 show you
 around.”




12
     October 12, 2007   HP OpenCall mobile 2.0 deployments with SOA and SDP - claude.florin@hp.com
IMS presence-enabled services
A day of the life of friends

 Mark:
 “Let’see
 which of
 my friends
 is closest to
 the
 restaurant
 ..and notify
 them all.”




Source : HP CME, Paul Burke, David Isaacson (Flash lite on Windows Mobile)

13
     October 12, 2007       HP OpenCall mobile 2.0 deployments with SOA and SDP - claude.florin@hp.com
IMS presence-enabled services
A day of the life of friends

 Back at her
 desk, she
 catches up
 on her PC
 to see
 what she
 missed :
 Nick’s
 photo,
 Mark’s IM,
 their call
 and the
 video

Source : HP Labs, Alex Vorbau, April Mitchell-Slayden (Conversa service)

14
     October 12, 2007        HP OpenCall mobile 2.0 deployments with SOA and SDP - claude.florin@hp.com
Presence: from identity to services
User benefits

  C-Generation expects to
•
                                                                           Half-life of information is shrinking
  share the moment using
  digital media, regardless                                        High                 Event
  of location, device or
  network
• Presence aware




                                                                Value
                                                                                                 Information to
                                                                                                 action gap
  communications reduce the
  information-to-action gap
                                                                                    Action
• Presence / ID changes                                                             Taken
  occurs at different rate; full                                   Low
  presence result from the
                                                                                                      Time
  aggregation of changes

Source : Jabber, Inc.
15
      October 12, 2007   HP OpenCall mobile 2.0 deployments with SOA and SDP - claude.florin@hp.com
Presence is more :
Connecting people, services and devices

     People                                                         Information services
•                                                               •
     − Integrated location,                                           − Multi-user gaming
       availability, activity, mood
                                                                      − Travel alerts
     − Where are my friends?
                                                                      − 1:1 marketing
       What are they doing? Can I
       join?
                                                                    Communication services
                                                                •
     Devices (≠ Person)
•
                                                                      − Call Routing
     − Handset, capabilities, HLR
                                                                      − Emergency response
     − Set-top box, ADSL modem,
       routing                                                        − Unified messaging
                                                                      − Video conferencing
     − Software release,
                                                                      − Content sharing
     − Home appliances, sensors,
       cameras , VoIP phone                                           − Chat
     − Vending machine
Source : Jabber, Inc.
16
      October 12, 2007   HP OpenCall mobile 2.0 deployments with SOA and SDP - claude.florin@hp.com
Details


IMS instant communications services
Messaging and content sharing
     UE selects a group
•
     UE sends SIP invite to IMS AS
•                                                                                  HSS                 Billing
     with selected users
     IMS AS establishes a SIP /
•




                                                                                                       Ro/Rf
     MSRP session




                                                                                               Sh
     Messages are forwarded by
•
     AS to session participants                                                                          IC
                                                                             Gm, Ut,
                                                                                                     application
     Media Server is invoked to                                              MSRP, XCAP
•                                                                                                      server
     stream audio/video shared                                User
     content                                                Equipment
                                                                                   ISC




                                                                                                                   SI PP
                                                                                                       XCAP



                                                                                                                     P
                                                                                                                     XM
                                                                                             P
     AS sends billing information to




                                                                                           SR
•




                                                                                          M
     charging function
                                                                                                       XDMS            Presence
                                                                   CSCF                  MRF
                                                                                                                        Server




17
     October 12, 2007   HP OpenCall mobile 2.0 deployments with SOA and SDP - claude.florin@hp.com
Details


IMS instant communications services
Instant audio/video conferencing
     UE selects a group
•
     UE sends XCAP CPCP request
•                                                                                  HSS                 Billing
     to launch conference
     IMS AS uses media server to
•




                                                                                                       Ro/Rf
     prompt each user to join the




                                                                                               Sh
     conference
     Once the session is
•                                                                                                        IC
                                                                             Gm, Ut,
     established, media server                                                                       application
                                                                             MSRP, XCAP
                                                                                                       server
     mixes voice and video                                    User
     channels                                               Equipment
                                                                                   ISC




                                                                                                                   SI PP
                                                                                                       XCAP



                                                                                                                     P
     AS sends billing information to




                                                                                                                     XM
•




                                                                                             P
                                                                                           SR
                                                                                          M
     charging function
                                                                                                       XDMS            Presence
                                                                   CSCF                  MRF
                                                                                                                        Server




18
     October 12, 2007   HP OpenCall mobile 2.0 deployments with SOA and SDP - claude.florin@hp.com
Details


IMS instant communications services
Location-enabled instant messaging


     Groups names retrieved from
•                                                                                  HSS                 Billing                  UDDI
                                                                                                                               Registry
     XDM/GLMS and sent to UE
     User selects group
•




                                                                                                       Ro/Rf
                                                                                                                          I




                                                                                                                                WSDL
                                                                                              Sh




                                                                                                                                SOAP
                                                                                                                      D
                                                                                                                   UD
     UE launches location service
•
     and displays map
                                                                                                                               Group List
                                                                                                         IC
     User selects members
•                                                                          XML HTTP
                                                                                                     application
                                                                           Request (SOA)                                       Location
                                                                                                       server
     UE send IM notification to
•
                                                              User
     groups




                                                                                                R3
                                                            Equipment




                                                                                              CI .1-




                                                                                                                   SI PP
                                                                                   ISC




                                                                                           AP v1




                                                                                                                     P
                                                                                                       XCAP


                                                                                                                     XM
                                                                                                                       (si
                                                                                          W PS




                                                                                                                           m
                                                                                           IM




                                                                                                                             pl
                                                                                                                               e)
                                                                                                       XDMS                   Presence
                                                                   CSCF                  IM
                                                                                                                               Server




19
     October 12, 2007   HP OpenCall mobile 2.0 deployments with SOA and SDP - claude.florin@hp.com
Details


IMS presence and IM integration
Example : Jabber XCP 5.2 architecture




                                            Programming Interfaces
                                            •Web Services
                                            •Java/C++ SDKs
Source : Jabber, Inc.
                                            •Extension APIs
20
      October 12, 2007   HP OpenCall mobile 2.0 deployments with SOA and SDP - claude.florin@hp.com
About Jabber, Inc.
• Provide    market leadership to support platform
     capabilities enabling the capability to:
     − Add presence and messaging capabilities to services.
     − Allow deployment inside and outside IMS infrastructure
       (XMPP, SIP, IMPS )
     − Promote scalable, reliable, highly available services
       (>1M concurrent user load)
• Customers:              >175, >10M licenses



Source : Jabber, Inc.
21
      October 12, 2007   HP OpenCall mobile 2.0 deployments with SOA and SDP - claude.florin@hp.com
Start now : bridging telecom services
and presence-enabled web 2.0




OpenCall enables service providers to develop a flexible,
lower cost service delivery infrastructure based on standard
networks and IT elements, and deliver personalized, content
rich services to create new user experiences..
22
     October 12, 2007   HP OpenCall mobile 2.0 deployments with SOA and SDP - claude.florin@hp.com
IMS presence for intuitive communications

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IMS presence for intuitive communications

  • 1. IMS Presence for intuitive communications Claude Florin Multimedia Marketing Manager October 4th 2007 © 2007 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice
  • 2. Before : connecting devices to networks Telecom-centered applications Application plane Service enablers HSS XDM Presence AS MRF Switching plane SIP IP backbone User equipment plane 2 October 12, 2007 HP OpenCall mobile 2.0 deployments with SOA and SDP - claude.florin@hp.com
  • 3. Now : connecting users to services Community user experiences Social networks Gadgets User interfaces Flash Ajax AS Java Script The web as a platform Web, P2P Web 2.0 services PHP, Ruby, … 3 October 12, 2007 HP OpenCall mobile 2.0 deployments with SOA and SDP - claude.florin@hp.com
  • 4. Now : connecting users to services Web 2.0 SNS and mobile convergence High IM Habbo EverQuest BaseCamp In Orbit Jaiku Flickr Blogger Radar MySpace Usage Current Potential LinkedIn article TV comments Dopplr Second Life Web TV chats Coke Football YouTube Mobile del.icio.us RSS feeds Low Intimacy Known Unknown Source : Fjord 4 October 12, 2007 HP OpenCall mobile 2.0 deployments with SOA and SDP - claude.florin@hp.com
  • 5. Now : connecting users to services Social networks “rich presence” examples Jaiku Linkedin www.jaiku.com www.linkedin.com Radar Dopplr radar.net www.dopplr.com 5 October 12, 2007 HP OpenCall mobile 2.0 deployments with SOA and SDP - claude.florin@hp.com
  • 6. Now : connecting users to services Bridging telecom services and web 2.0 Mobile 2.0 Ajax Flash consumers Java AS Script Service composition, Portal orchestration (SOA SDP) WS, Server scripts PHP Atomic web services Policy Registry Mobile 2.0 services Rich Group Presence Content SCXML components, calls Mgt + sharing CCXML telecom-XML IM VXML IMS service enablers HSS XDM AS 6 October 12, 2007 HP OpenCall mobile 2.0 deployments with SOA and SDP - claude.florin@hp.com
  • 7. Now : connecting users to services Bridging telecom services and web 2.0 Source : BT 7 October 12, 2007 HP OpenCall mobile 2.0 deployments with SOA and SDP - claude.florin@hp.com
  • 8. Now : connecting users to services Adding presence and identity to services Presence = identity change over time Network availability Location Instant Instant IP Calls Messaging Mood Activity Notify Applications Terminal capabilities Game 2-3G Billing Other Instant Instant Group calls Video sharing Devices Identity Services Source : Jabber, Inc. 8 October 12, 2007 HP OpenCall mobile 2.0 deployments with SOA and SDP - claude.florin@hp.com
  • 9. Example : IMS presence-enabled services Presence-enabled messaging and content sharing Service innovation Technical approach Share content with group of friends from Instant communication client for IMS • • presence-enabled phone address book (Symbian S60 beta) IMS service orchestration with SIP AS • PAB with presence and group management • Integration with mobile 2.0 using SOA • Source : HP OCBU, Olivier Bertin, John O’Connell, Mark Gullet, David Mansutti 9 October 12, 2007 HP OpenCall mobile 2.0 deployments with SOA and SDP - claude.florin@hp.com
  • 10. IMS presence-enabled services : A day of the life of friends Nick spots an interesting restaurant … and sends a picture … 10 October 12, 2007 HP OpenCall mobile 2.0 deployments with SOA and SDP - claude.florin@hp.com
  • 11. IMS presence-enabled services : A day of the life of friends Nick decides to get his friends on a call. Mark is free … 11 October 12, 2007 HP OpenCall mobile 2.0 deployments with SOA and SDP - claude.florin@hp.com
  • 12. IMS presence-enabled services : A day of the life of friends Nick: Nick: “I’m telling you, it’s perfect. Let me show you around.” 12 October 12, 2007 HP OpenCall mobile 2.0 deployments with SOA and SDP - claude.florin@hp.com
  • 13. IMS presence-enabled services A day of the life of friends Mark: “Let’see which of my friends is closest to the restaurant ..and notify them all.” Source : HP CME, Paul Burke, David Isaacson (Flash lite on Windows Mobile) 13 October 12, 2007 HP OpenCall mobile 2.0 deployments with SOA and SDP - claude.florin@hp.com
  • 14. IMS presence-enabled services A day of the life of friends Back at her desk, she catches up on her PC to see what she missed : Nick’s photo, Mark’s IM, their call and the video Source : HP Labs, Alex Vorbau, April Mitchell-Slayden (Conversa service) 14 October 12, 2007 HP OpenCall mobile 2.0 deployments with SOA and SDP - claude.florin@hp.com
  • 15. Presence: from identity to services User benefits C-Generation expects to • Half-life of information is shrinking share the moment using digital media, regardless High Event of location, device or network • Presence aware Value Information to action gap communications reduce the information-to-action gap Action • Presence / ID changes Taken occurs at different rate; full Low presence result from the Time aggregation of changes Source : Jabber, Inc. 15 October 12, 2007 HP OpenCall mobile 2.0 deployments with SOA and SDP - claude.florin@hp.com
  • 16. Presence is more : Connecting people, services and devices People Information services • • − Integrated location, − Multi-user gaming availability, activity, mood − Travel alerts − Where are my friends? − 1:1 marketing What are they doing? Can I join? Communication services • Devices (≠ Person) • − Call Routing − Handset, capabilities, HLR − Emergency response − Set-top box, ADSL modem, routing − Unified messaging − Video conferencing − Software release, − Content sharing − Home appliances, sensors, cameras , VoIP phone − Chat − Vending machine Source : Jabber, Inc. 16 October 12, 2007 HP OpenCall mobile 2.0 deployments with SOA and SDP - claude.florin@hp.com
  • 17. Details IMS instant communications services Messaging and content sharing UE selects a group • UE sends SIP invite to IMS AS • HSS Billing with selected users IMS AS establishes a SIP / • Ro/Rf MSRP session Sh Messages are forwarded by • AS to session participants IC Gm, Ut, application Media Server is invoked to MSRP, XCAP • server stream audio/video shared User content Equipment ISC SI PP XCAP P XM P AS sends billing information to SR • M charging function XDMS Presence CSCF MRF Server 17 October 12, 2007 HP OpenCall mobile 2.0 deployments with SOA and SDP - claude.florin@hp.com
  • 18. Details IMS instant communications services Instant audio/video conferencing UE selects a group • UE sends XCAP CPCP request • HSS Billing to launch conference IMS AS uses media server to • Ro/Rf prompt each user to join the Sh conference Once the session is • IC Gm, Ut, established, media server application MSRP, XCAP server mixes voice and video User channels Equipment ISC SI PP XCAP P AS sends billing information to XM • P SR M charging function XDMS Presence CSCF MRF Server 18 October 12, 2007 HP OpenCall mobile 2.0 deployments with SOA and SDP - claude.florin@hp.com
  • 19. Details IMS instant communications services Location-enabled instant messaging Groups names retrieved from • HSS Billing UDDI Registry XDM/GLMS and sent to UE User selects group • Ro/Rf I WSDL Sh SOAP D UD UE launches location service • and displays map Group List IC User selects members • XML HTTP application Request (SOA) Location server UE send IM notification to • User groups R3 Equipment CI .1- SI PP ISC AP v1 P XCAP XM (si W PS m IM pl e) XDMS Presence CSCF IM Server 19 October 12, 2007 HP OpenCall mobile 2.0 deployments with SOA and SDP - claude.florin@hp.com
  • 20. Details IMS presence and IM integration Example : Jabber XCP 5.2 architecture Programming Interfaces •Web Services •Java/C++ SDKs Source : Jabber, Inc. •Extension APIs 20 October 12, 2007 HP OpenCall mobile 2.0 deployments with SOA and SDP - claude.florin@hp.com
  • 21. About Jabber, Inc. • Provide market leadership to support platform capabilities enabling the capability to: − Add presence and messaging capabilities to services. − Allow deployment inside and outside IMS infrastructure (XMPP, SIP, IMPS ) − Promote scalable, reliable, highly available services (>1M concurrent user load) • Customers: >175, >10M licenses Source : Jabber, Inc. 21 October 12, 2007 HP OpenCall mobile 2.0 deployments with SOA and SDP - claude.florin@hp.com
  • 22. Start now : bridging telecom services and presence-enabled web 2.0 OpenCall enables service providers to develop a flexible, lower cost service delivery infrastructure based on standard networks and IT elements, and deliver personalized, content rich services to create new user experiences.. 22 October 12, 2007 HP OpenCall mobile 2.0 deployments with SOA and SDP - claude.florin@hp.com