Here are three ways to kick start your content marketing strategy and, if done well, generate new business and new recruits.

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3 WaysTo UseContent Marketing Without
Spending A Cent
By Vanessa Stoykov

2. All intellectual property contained in this document remains the property © evolution media group 2014
Inspiring Wealth Education
1. Write what you know from experience
2. Think about what channels you are writing for
3. Be patient and keep going
3 WaysTo UseContent Marketing Without
Spending A Cent

3. All intellectual property contained in this document remains the property © evolution media group 2014
Inspiring Wealth Education
1. Writewhat you knowfromexperience
•People want experts who know
what they are talking about and
are willing to not only admit their
mistakes, but reveal how they
fixed them.
•More people will spend time with
your content if you provide real
insights and truthful experiences.
• Being authentic is what the new generation of content
marketing is about.

4. All intellectual property contained in this document remains the property © evolution media group 2014
• Make sure you release your
content in the relevant space that
is occupied by your target
audience.
• Don’t place it in areas that are not
likely to be frequented by your
desired audience. Not only will you
miss your target audience, you will
alienate those that it does reach
as it has nothing to do with them.
Inspiring Wealth Education
2. Think about thechannelsyou arewriting for

5. All intellectual property contained in this document remains the property © evolution media group 2014
Inspiring Wealth Education
3. Bepatient and keep going
• Writing a few articles is not going to cut it. You need to prepare for a three year
program where you increase your reach, loyal audience and brand.
• Unless your audience is there because they are loyal to you and your insight, they
won’t do anything for you and your bottom line.
• If you think you can do it quicker than you had better be prepared to spend a
significant sum on both digital strategists and money with the likes of Twitter,
Facebook and LinkedIn.

6. All intellectual property contained in this document remains the property © evolution media group 2014
@ceovanessa
evolution media group is renowned for creating inspiring,
educational wealth content via a multi-platform network –
transforming the way business, finance and leadership is
approached by telling compelling and insightful stories that
encourages greater prosperity for all.
www.evolutionmediagroup.com.au

7. All intellectual property contained in this document remains the property © evolution media group 2014
@ceovanessa
evolution media group is renowned for creating inspiring,
educational wealth content via a multi-platform network –
transforming the way business, finance and leadership is
approached by telling compelling and insightful stories that
encourages greater prosperity for all.
www.evolutionmediagroup.com.au