1. The document describes various creative content and videos created for brands such as Axis Bank, Bacardi, Hindustan Times, and others to promote their products and services. 2. It also outlines character-based content owned by Phonethics featuring various characters from different regions and backgrounds in India. 3. Phonethics has also produced a 25-minute short film titled "Ctrl+Alt+Del" starring actor Rahul Bose, which received critical acclaim at international film festivals.

1. Creative Content Web & Mobile

2. Axis Bank Click to watch – http://www.youtube.com/watch?v=dhoKrkYrNfY Customer education AV Simple stick figure animation used imaginatively to explain the value proposition

3. Bacardi Click to watch http://www.youtube.com/watch?v=fkH6CzJzlxI Light-weight creative used to promote Bacardi nights at Clubs Distributed via Bluetooth

5. Jagori Click to watch – http://www.youtube.com/watch?v=IdhiSfdK6R0 Safe Delhi Campaign for a Delhi based NGO - Jagori 2d Animation

7. Bharat Petroleum – MAK Lubricants Click to watch – http://www.youtube.com/watch?v=NXy4FkeDE6o Click to watch – http://www.youtube.com/watch?v=D9NOA-Nf_Is 3 viral films based on popular TV serials

9. ASK TVC Click to watch – http://www.youtube.com/watch?v=-Ccc3JXixnc TV Commercial for a wealth management service

10. Muthoot TVC Muthoot -Max Value Click to watch http://www.youtube.com/watch?v=pFY5VDW9jH 8 http://www.youtube.com/watch?v=AQo7NJQKNdk Muthoot -Lowest Interest Click to watch Two TVCs using the animated mascot of the brand

11. Unity Click to watch http://www.youtube.com/watch?v=OqlC-q5qhhM Social service film written & directed by an independent film maker, Produced by the creative Team at Phonethics

12. Character Based Content (IP Owned by Phonethics)

14. Total views = 75054 Click to watch- http://www.youtube.com/watch?v=eY67mZW69Pg Miya Fekoo Mia Fekoo is a romantic, in every sense of the word. His joie di viviere and colourful metaphors are a delight. Originally a student at a British university, he had to rush home to Lucknow, when the Bade Nawab passed away without notice.

15. Farmoo Jaan Total views = 75054 Click to watch- http://www.youtube.com/watch?v=qDH7eK0wgcI Farmoo Jaan

16. Total views = 64107 Click to watch- http://www.youtube.com/watch?v=d1UT_MWUAsQ From childbirth to marriage, nothing is really complete without her raunchy moves and silly but effusive wishes. (Easily identifiable by anybody who has shelled out money to the groups of transvestites that land up on every auspicious occasion in India). First series - short funny greetings Ms Madhuri

17. Ghana Chaudhary Click to watch- http://www.youtube.com/watch?v=AoGvAZjJtCE Total views =18599 Ghana Chaudhary He's a jaat with a rustic take on city life, fan of old movies and killer punchlines

18. Bhakt Harvakt Total views =83051 Click to watch- http://www.youtube.com/watch?v=wgEyaU2mPNQ Bhakt Harvakt The Bruce Springsteen of Bhajans and aartis. Walk through any bylane, maidan or park during festival time and chances are you’ll find a singer much like ‘Bhakt Harvakt’ marshalling his rag tag orchestra and entertaining an entire crowd of believers. First series – Short greetings and staple bhajans

19. Bai Malaai Desire for hire. The winner of the ‘Duty queen 2006’ contest her every move is full of oomph and style. Catch her move and shake as she uses her skills to kill...