The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
Website Design Firm Streamlines Communication with Virtually Based Team
1. COMPANY NAME
Website Design Firm Streamlines Communications and Yields
Beyond Indigo
Higher ROI
The Challenge: Project Management for a Virtually-Based Company
INDUSTRY
Website Design Beyond Indigo is a virtually-based company that typically has 10-15 employees working on creating a
new Website - a process that takes at least 3 months to complete. Each person was responsible for a
different aspect of the new Website such as graphic design, content development and programming, so
HEADQUARTERS communication between all parties was particularly critical in keeping the project on track. The client
Chanhassen, MN was also involved, providing content and asking questions throughout the process.
In the early stages of the company, Beyond Indigo used an Excel spreadsheet to track projects, but as
WEBSITE the company grew and the number of clients continued to increase, they quickly saw the need for a
http://www.beyon communication tool.
dindigo.com/
In order to effectively manage its client projects, Beyond Indigo needed a robust online collaboration
solution that would allow its employees to communicate with each other regularly and keep each other
ABOUT BEYOND updated on project statuses. Beyond Indigo also required other specific capabilities such as the ability
INDIGO to manage internal and external users, a template/cloning feature and the ability to archive
Beyond Indigo builds workspaces.
customized websites
The Solution: Increased Productivity and Efficiency with Central Desktop
for its clients
featuring interactive Beyond Indigo selected Central Desktop as its
software tools and collaboration tool and implemented the solution within a
few hours. Beyond Indigo then established a procedure for
educational features.
using Central Desktop within the company, which
Its three primary included cloning workspaces for new clients, a how-to “I could not run my business
businesses are Beyond training session to introduce clients to Central Desktop without Central Desktop. It
and a process for internal and external communication. gives us the freedom to be
Indigo Pets, Beyond
Funerals and Beyond By centralizing all communication and data within Central
anywhere in the world and
Indigo Equine. Desktop, Beyond Indigo was able to dramatically increase still be in contact with
its efficiency and productivity. The company heavily projects and our client base.”
utilized the discussion threads feature to communicate
Ready to try Central with each other, as well as the calendar to track the
Desktop various stages of a Website launch. Additionally, by giving ~ Kelly Baltzell,
Beyond Indigo's customers access to Central Desktop and President
allowing them to be involved in the process of building
their Websites, the company was also able to improve its
client satisfaction rates.
Central Desktop has become a valuable communication
tool for Beyond Indigo and is so integrated into its procedures that the company cannot imagine running
its business without it.
c
sdsads For more information, contact Sales at 866-900-7646 or sales@centraldesktop.com
www.centraldesktop.com