Emc - Cloud Vision and Strategy
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This presentation shows EMC's committment to Cloud Computing model as presented at the EMC Forum Istanbul.
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Emc - Cloud Vision and Strategy
- 1. Sanjay Mirchandani Chief Information Officer EMC Corporation EMC Forum Istanbul 2011 © Copyright 2011 EMC Corporation. All rights reserved. 1
- 2. Agenda • EMC’s Cloud Vision and Strategy • Cloud Meets Big Data • EMC IT: Our Own IT Transformation • Our Journey To The Cloud • IT-As-A-Service Strategy • Trust In The Cloud © Copyright 2011 EMC Corporation. All rights reserved. 2
- 3. Business Catalysts For Change Budget Dilemma Information Deluge Cyber Security © Copyright 2011 EMC Corporation. All rights reserved. 3
- 4. TECHNOLOGY CATATLYSTS FOR CHANGE © Copyright 2011 EMC Corporation. All rights reserved. 4
- 5. Waves Of Disruption & Opportunity Cloud Client / Computin PC / Server g Microprocessor Minicomputer Mainframe © Copyright 2011 EMC Corporation. All rights reserved. 5
- 7. EMC’s Mission To Lead Our Customers And Partners On Their Journey To Hybrid Cloud Computing And IT Transformation © Copyright 2011 EMC Corporation. All rights reserved. 7
- 8. EMC’s Evolution to Cloud & Big Data 2011 8-year $24.5B investment in market leading technology CLOUD MEETS 2003-2010 2009 BIG DATA JOURNEY M&A $14.0B TO THE R&D $10.5B CLOUD 2007 INFORMATION 2005 & VIRTUAL INFORMATION INFRASTRUCTURE 2003 LIFECYCLE ENTERPRISE MANAGEMENT STORAGE © Copyright 2011 EMC Corporation. All rights reserved. 8
- 9. Cloud – A New Architecture Old World – Physical New World – Virtual Dedicated, Vertical Stacks Dynamic Pools Of Compute & Storage © Copyright 2011 EMC Corporation. All rights reserved. 9
- 10. Private Cloud is a Top Priority for IT 10% No ―A full two-thirds say 24% they have pursued or Maybe 66% are pursuing a private Yes cloud computing strategy by 2014.‖ GARTNER Source: ―Private Cloud Computing Ramps Up in 2011‖, March 2001, Gartner © Copyright 2011 EMC Corporation. All rights reserved. 10
- 11. Agility Is The #1 Private Cloud Driver 15% Other ―The majority see agility 24% Cost 55% and speed as the primary benefits of Agility private cloud 9% computing.‖ Business Alignment GARTNER Source: ―The Drivers And Challenges Of Private Cloud Computing‖, March 2011, Gartner © Copyright 2011 EMC Corporation. All rights reserved. 11
- 12. Private Cloud Is The First Step Enterprise IT Private Cloud Public Cloud Trusted Simple Controlled Low Cost Reliable Flexible Secure Dynamic Infrastructure Private Cloud Is The Best Of Both Worlds © Copyright 2011 EMC Corporation. All rights reserved. 12
- 13. Hybrid Cloud Is The Destination New End User Computing End User Provisioning Transformation New Application Platform Application Transformation Infrastructure Automated Hybrid Transformation Cloud Infrastructure Private Public © Copyright 2011 EMC Corporation. All rights reserved. 13
- 14. A New Layering Of IT SECURITY New End User Computing AUTOMATION End User Provisioning Transformation New Application Platform Application Transformation Infrastructure Automated Hybrid Transformation Cloud Infrastructure Private Public © Copyright 2011 EMC Corporation. All rights reserved. 14
- 15. The Journey To The Private Cloud: Phases Low High Governance Governance % Virtualized Platinum Gold Simplicity Scalability Standardization Efficiency Continuity Automation Protection Security IT Production Business Production IT-as-a-Service Infrastructure Focus Applications Focus Business Focus © Copyright 2011 EMC Corporation. All rights reserved. 15
- 16. IT-As-A-Service Optimizing IT Production For Business Consumption © Copyright 2011 EMC Corporation. All rights reserved. 16
- 17. CLOUD TRANSFORMS IT BIG DATA TRANSFORMS BUSINESS © Copyright 2011 EMC Corporation. All rights reserved. 17
- 18. Big Data Has Arrived Mobile Devices Social Media Video Surveillance Video Rendering A new world of Mission Critical Applications Geophysical Smart Grids Medical Imaging Gene Sequencing Exploration © Copyright 2011 EMC Corporation. All rights reserved. 18
- 19. Big Data Storage Is Different Unstructured Data Demands A New Approach Scale Up, Manual Scale Out, Automated Storage Islands One Storage Pool To 15+PB More Capacity, More Admins More Capacity, Same Admins Performance Optimization Linear Performance Scalability ―Whack-A-Mole‖ © Copyright 2011 EMC Corporation. All rights reserved. 19
- 20. Big Data Storage For Big Data Applications Structured Data Unstructured Data Enterprise Applications Big Data Applications Cloud Infrastructure Cloud Infrastructure VMAX VNX Isilon Atmos © Copyright 2011 EMC Corporation. All rights reserved. 20
- 21. Big Data Apps Require Big Data Analytics Your Approach To Business Analytics Must Change Limited, Pre-Defined Expansive, Iterative Structured Structured & Unstructured Data Summaries Full Fidelity Data Sets Rigid, Manual Process, Batch Agile, Self-Service, Realtime Isolated & Standalone Collaborative & Integrated © Copyright 2011 EMC Corporation. All rights reserved. 21
- 22. Greenplum Unified Analytics Platform The World’s First Big Data Analytics Platform Data Data BI LO • Structured & Scientist Analys Analyst B Unstructured Data t Use r Analytic Productivity Platform • Scale-Out Architecture Partner Tools & Services • Improve Productivity Of Data Access & Query Data ―Data Science‖ Team Platform Ops • New Data Platform Ops Role Cloud Infrastructure © Copyright 2011 EMC Corporation. All rights reserved. 22
- 23. Drive Insight To Action With Data In Context Improve Business Results With Better Decisions Data Business Data LOB Ops Analyst Scientist Exec Embedded In Business Process Flow Big Data Platform © Copyright 2011 EMC Corporation. All rights reserved. 23
- 24. The EMC Big Data ―Stack‖ 4 Collaborativ e Act Documentum xCP ? 3 Real Time Analyze Greenplum, Hadoop Structured & 2 Unstructure d Store 1 Petabyte Scale VMAX, Isilon, Atmos © Copyright 2011 EMC Corporation. All rights reserved. 24
- 25. EMC’s Comprehensive Cloud Portfolio View Traditional Next-Gen Cloud Applications Big Data Applications Applications vFabric Cloud vCloud vFabric Cloud vSphere Foundry vShield Director vSphere Foundry Ionix Isilon VNX VMAX Greenplum VPLEX Atmos Data Domain, Avamar, Networker © Copyright 2011 EMC Corporation. All rights reserved. 25
- 26. Cloud Meets Big Data – Key Takeaways • A New Cloud Architecture Is ―Re-Layering‖ IT – Transforming Infrastructure, Applications, Access • Enterprise Data Will Grow 50x Over The Next Decade – New Technology Is Needed To Manage It • Big Data = Big Opportunity – Use Big Data Analytics To Deliver Insight & Take Action! © Copyright 2011 EMC Corporation. All rights reserved. 26
- 27. IT TRANSFORMATIO N © Copyright 2011 EMC Corporation. All rights reserved. 27
- 28. EMC IT At A Glance 2004 2011 User Profiles 24,000 ―Internal‖ Users 51,000 ―Internal‖ Users 70,000 Customers And Partners 400,000+ Customers And Partners IT Environment 5 Data Centers, 960 TB Storage 5 Data Centers, 10 PB Storage Business ~ 400 Applications And Tools ~500 Applications And Tools Applications ~ 6,000 OS Images (Worldwide) Virtualization 2,000 Physical Servers 80% Of All Servers Virtualized Global Support 50+ Countries And 15 Languages 80+ Countries And 20 Languages © Copyright 2011 EMC Corporation. All rights reserved. 28
- 29. EMC IT’s Journey To The Cloud IT PRODUCTION BUSINESS IT-AS-A-SERVICE Efficiency PRODUCTION Agility Quality Of Service WE ARE Development, Test, An HERE 100% d IT-Owned 86% % VIRTUALIZED 80% Applications 75% 30% 40% 15% Virtualize Mission Run IT-As-A- Critical Applications Business 2004-08 2009-10 2011+ © Copyright 2011 EMC Corporation. All rights reserved. 29
- 30. IT Production Approach • Consolidated Infrastructure • Tiered Storage • Standardized On x86 Architecture • Introduced Server Virtualization • Transitioned To Disk Based Backup • Optimized Data Center © Copyright 2011 EMC Corporation. All rights reserved. 30
- 31. Business Production Approach • Swept The Floor Of Legacy Stacks • Created Virtualized, Tiered, Shared Platforms • Integrated Management And Security • Deduplicated Backup • Planned Next-Generation Data Center © Copyright 2011 EMC Corporation. All rights reserved. 31
- 32. IT-As-A-Service Strategy CUSTOMERS Voice of the Customer Service Request / Delivery Invoicing GO-TO- 1 Service Strategy Service Catalog Pricing, Show/ Chargeback MARKET 2 3 4 SERVICE PORTFOLIO MGMT SERVICE DELIVERY AND FINANCIAL Automated Orchestration And SUPPORT TRANSPARENCY Portfolio / Demand Mgmt Processes Provisioning Service Roadmap Standardized Processes Metering Service Design / Launch Standardized Service Management Tools Service Costing Policies 5 TRUST IN THE CLOUD 6 SKILLS / ROLES / COMPETENCIES CLOUD INFRASTRUCTURE © Copyright 2011 EMC Corporation. All rights reserved. 32
- 33. Benefits Along The Journey IT PRODUCTION BUSINESS IT-AS-A-SERVICE Efficiency PRODUCTION Agility Quality Of Service WE ARE Power and $12M Development, Test, Space An $11M OpEx Savings HERE 100% Savings d IT-Owned $$ OpEx Savings 86% % VIRTUALIZED Data Center Data Center 80% $74MApplications Equipment $6M Equipment Savings 75% Savings of OS Images t Time to Provision Storage Admin 170% Productivity Up 55% Virtualized 30% Increase in 40% of Mission C Customer Sat 34% 15% Energy Efficiency 60% Critical Pounds of CO2 Virtualize Mission Apps Virtualized Critical Applications Pounds of CO2 C Run-IT-As-A Cost Business Transparency 60M Reduced 30M Reduced 2004-08 2009-10 2011+ © Copyright 2011 EMC Corporation. All rights reserved. 33
- 34. Lessons Learned • Socialize With Internal Customers And Gain Executive Buy-In • Standardize For Efficiency And Simplify For Savings • Define New Measures And Baseline Performance • Embrace A Virtual-first Policy—And Don’t Turn Back • Invest In Skills And Education © Copyright 2011 EMC Corporation. All rights reserved. 34
- 35. Security Lessons Learned People Are The New Perimeter* Traditional Security Infrastructure • Don’t underestimate complexity • Legacy control points no longer valid Dynamic Environment • New systems easily provisioned and de-provisioned • Traditional rules no longer sufficient • New forensics and incident response processes required Merging of Functions • Security must become a core skill of all IT professionals • Increasing focus on risk and governance * Art Coviello, RSA Conference 2011 © Copyright 2011 EMC Corporation. All rights reserved. 35
- 36. Preparing Our People Talking Openly Fostering Creating Incentives About Cloud Collaboration to be Multi-skilled It’s a sea-change for IT Bridge the Silos New job families and tracks Opens up huge opportunities Facilitate OJT Cloud certifications © Copyright 2011 EMC Corporation. All rights reserved. 36
- 37. www.emc.com/emcitproven © Copyright 2011 EMC Corporation. All rights reserved. 37
- 38. THANK YOU © Copyright 2011 EMC Corporation. All rights reserved. 38
- 39. Appendix © Copyright 2011 EMC Corporation. All rights reserved. 39
- 40. Transforming IT With IT-As-A-Service A New IT Business Enabling Technology DNA, Skills, Roles & Model Private, Hybrid, Public Clouds Organizational Service Oriented End-to-End Automation Alignment Market Driven Financial Transparency ―Front Office‖ Capabilities ―P & L‖ Focused Self-Service Capabilities Service Accountabilities Broker and Builder Technology Breadth © Copyright 2011 EMC Corporation. All rights reserved. 40
Editor's Notes
- Joe Tucci’s Talk TrackI spend about 60 percent of my time traveling and visiting with customers and partners, and I consistently hear three themes or pain points that IT organizations have…
- And the technological breakthroughs in these three areasare the fuel that are driving the move to the cloud: x86 Virtualization Flash solid-state technologiesThese are fundamental technology changes bringing about a fundamentally new environment for IT.
- And of course, all of these concerns have to be addressed in cloud computing, where IT and the IT industry is headed – in a quest for more efficiency, control and agility… to enable enterprises to manage the coming data deluge and aggregate and access Big Data for competitive advantage … and to free up more IT spending to be invested on the 27% percent side of the equation that I showed you earlier.There is no denying this wave is underway. We expect it to be as transformative (maybe more so) than any wave that came before.
- “We believe the answer to these dilemmas is the cloud, delivering IT as a service. We have to ensure that our customers receive much more efficiency and productivity, much greater control of their environment, significantly more choice, and a whole new level of automation and agility”
- What does this investment look like? You can see how EMC’s strategies and acquisitions have changed over the past few years, beginning with Enterprise Storage in 2003, up through Information Lifecycle Management, Information & Virtual Infrastructure, to Journey to the Cloud, and Cloud Meets Big Data.EMC’s cumulative 8 year technology investment includes $10.5B in R&D and $14B in M&A.
- NOTE:Source is Gartner press release: http://www.gartner.com/it/page.jsp?id=1526414Other: Defend IT 2%, Enable Hybrid 6%, Quality 2%, Don’t Know 5%
- Enterprise IT has many great things about it – its controlled by IT, so it’s reliable, secure and you are confident that you can deliver SLAs.Public cloud offerings came along and delivered simplicity, flexibility and agility that had been missing from Enterprise IT.We think a Private Cloud is the best of both worlds – the security and reliability of enterprise IT with the simplicity and agility of cloud.Private Cloud Computing Ramps Up in 2011, Thomas J. Bittman, Donna Scott, G00210768, March 3, 2011Question 1: Will your enterprise be pursuing a private cloud strategy by 2014? 66% yes, 24% maybe, 10% no.Question 2: Where are you with private cloud computing? 35% implemented already (19% are in production), 30% plan to in 2011, 16% in 2012, 14% no plans, 5% don’t know
- End-user provisioning layer going through transformationMoving from Pc-only to platform of choice (i.e. iPad, iPod, Macs, phones, etc.)It needs to allow end users to choose their device, but still provide a secure, compliant workspace on that device.Vritual desktop is the solutionProvisioning & management = simplicityBELOW ARE NOTES ONLY, NOT FOR MONITOR:The third layer affected by this IT transformation is the end user provisioning, or platform layer. We’re moving from a PC-only world in the ways we access applications, to one in which the customer has choice over which platform they’d like to use (i.e. Macs, iPads, iPods, phones, etc.). The way these platforms are provisioned and managed is being driven toward simplicity, thus comes the need for significant change.
- Orgs are well on their way to cloud – 3 phases Start = eliminating old physical approach – file and print apps Next = better IT for business apps Last is > business, IT agilityBELOW ARE NOTES ONLY, NOT FOR MONITOR:Most are progressing along the journey to Private Cloud in 3 phases – and again, many IT organizations are well on their way.The journey starts with eliminating the old physical approach in IT - of one server, one application here in phase 1.In the first phase the focus is on IT applications – those things that are out of sight, out of mind to the business – file and print, test and development, web environments, etc. The focus here is on things like storage consolidation, backup, and accelerating VMware adoption. It’s an infrastructure focus, and the payoff is lower IT costs. In this first phase, you can expect to see significant OpEx and CapEx savings. That’s achieved by creating a simple and efficient storage infrastructure that’s well protected.In phase 2, the focus shifts to better IT for business applications. Here the payoff is improved quality of service and more efficient delivery of the mission critical applications that power the business. Things like Exchange, SharePoint, Oracle applications, SAP, or desktop projects like Windows 7 or virtual desktop with VMware View. Improved quality of service doesn’t simply mean increasing service levels – it’s about the ability to deliver what’s needed and to be able to easily and quickly match to a change in what’s needed for things like scalability, continuity, and security.In phase 3, it’s about improved business and IT agility. Providing IT-as-a-Service to your end users and business units much the same way as a service provider would provide services to their customers. At this phase you are running IT like a business – costs and services are well understood – business units and users can now make an educated business decision to choose what they need. EMC has the offerings, the knowledge, and the partnerships to advance you through every phase of the journey. For each phase of the journey, you need different things from your infrastructure. As you start your journey, plan an infrastructure that can meet all of these needs.Phase 1The focus here is on things like storage consolidation, backup, and accelerating VMware adoption. It’s an infrastructure focus, and the payoff is lower IT costs. In this first phase, you can expect to see significant OpEx and CapEx savings. That’s achieved by creating a simple and efficient storage infrastructure that’s well protected.Phase 2When you’re dealing with mission-critical applications in virtual environments, what’s important?The following attributes tend to rise to the top:You want the most scalable storage for the private cloud to meet the needs of today and the prepare for the unpredictability of tomorrow.You want the highest levels of availability to eliminate unplanned and planned outagesAnd you need the highest levels of protection, compliance, and securityPhase 3Phase 3 of the journey centers on delivering IT as a service … creating a catalog of services for the business – whether that be infrastructure as a service, application platforms as a service, popular applications as a service, desktop as a service, or other variations.At this point virtualization is pervasive. Everything new is deployed virtually. And the value is all about faster time to market, process automation, and real IT agility.You need a highly standardized infrastructure that is completely automated and policy-driven.
- We are seeing a continuing IT transformation and cloud is making this possible. We’ve also opened the door to a whole new avenue for IT—Big Data—enabling the transformation of business in the future.
- A New World of Mission-Critical Applications“Big Data” Is Driving The Need For New Storage Architectures
- A New World of Mission-Critical Applications“Big Data” Is Driving The Need For New Storage ArchitecturesHere’s why we think cloud computing – private cloud and hybrid cloud – is so compelling. When you consider all of these “Big Data” applications and conventional transactional environments, messaging environments, and content environments together, you begin to see the big advantages in creating a standard way to support them all. One way to deliver greater flexibility and agility for all the things you do, one way to deliver improvements to service levels, one way to achieve the lowest possible costs.The big gains come from standardizing on as much as you can to deliver a powerful compute environment, application development environment, and analytics environment.
- Describe Stack<Click>4 Key Attributes required dramatically different than today’s data management solutions and data warehouses.Next Slide: Comprehensive PortfolioBELOW ARE NOTES ONLY, NOT FOR MONITOR:We’ve seen each of these layers, and we see against each one of them that these are the key attributes to building a next generation Big Data stack. It needs to be able to operate a multi-petabyte scale, to handle structured and unstructured data, to operate in real time, and be increasingly collaborative across the enterprise.
- EMC’s product portfolio starts with applications, addressing both new and existing applications. EMC has divided applications into enterprise applications and big data applications.On the enterprise applications side, EMC has Documentum to improve business process automation, and case-management for both new and existing applications. There’s also VMAX and VNX to address primary storage needs.On the big data side EMC is addressing issues of petabytes and scale, (i.e. Gene-sequencing, video and editing, geo-physical sizing, etc.) with primary storage devices like Isilon and Atmos.For protection, rapid backup, recovery and archiving of both enterprise and big data applications, EMC has technologies like deduplication and compression at reasonable costs with Data Domain, Avamar, and Networker.When customers think of the hybrid cloud, they think about how to move from traditional management to automation, how to ensure information is secure, and how to ensure that information moves freely between data centers. This is what VPLEX for data mobility, RSA for security, and Ionix for management and automation each address.Customers also need to be able to draw meaningful value from these massive amounts of information. EMC’s Greenplum division enables business intelligence with data warehousing and analytics.EMC’s cloud portfolio, combine with VMware’s cloud portfolio, is supported by a 15,000 person services organization, as well as an extended ecosystem of partners. This is the EMC “family photo”—an impressive line up of offerings and capabilities for the industry.
- Here is how EMC IT has progressed along our Journey to the Cloud
- Here is how EMC IT has progressed along our Journey to the Cloud
- As you continue on your journey there are some things that you will find as we did …Traditional Security InfrastructureTraditional control effectiveness is diminished as systems are virtualized and traditional choke points disappear. We also found that the complexity of applications and dependencies for some application stack moves up to 30 different controls needed to be reconfigured – logging systems, firewalls (admin, 3rd party, DMZ etc), authentication agents, host intrusion prevention, whitelisting etc.Dynamic EnvironmentIn the new dynamic environment keeping pace with monitoring and maintaining controls in the ever shifting environment is a challenge, traditional forensics can be made more efficient using snapshots of running systems, but can be hampered if the system is rolled back or deleted before an image is captured. Merging of FunctionsAs functions merge, for efficient service delivery and end to end visibility teams collapse, it is more important than ever that IT professionals consider security along with usability, performance, reliability etc, security can no longer be delegated to a separate security team. This also means that traditional segregation of duties inherent in systems from skills boundaries evaporate, meaning closer monitoring or new controls must be enabled. These changes are surmountable and drive us to consider the real opportunity before us….
- Preparing our people for the Cloud starts with talking openly about the transformation and making sure our mindsets are aligned around the challenge and the opportunities. Talking openly about technology convergence, the need for cross-platform skills, the de-emphasis of some technologies over time and the importance of focusing on the end-services we are delivering, have all prepared our people for organizational evolution to the point that the organizational changes have been anticipated and embraced with little to no resistance.It’s also been important for us to overtly foster collaboration across the organization. In our Global Command Center, we brought together all our Run resources into a single organization and we co-located the team in an open and collaborative “situation room” environment that facilitates group interaction and problem solving. To foster collaboration amongst our technology teams, we took the opportunity as part of a facility move to intentionally intermix our systems, storage, security and networking professionals so there is greater communication and awareness across teams. We’ve also created strong matrix relationships to ensure that we have equally strong collaboration and alignment to both the services and also the enabling technologies.And finally, we are creating incentives for our people to be multi-skilled. In the traditional IT job families and career path, technology professionals have been rewarded for going deeper. Sys Admins aspired to be Sr. Sys Admins, then Principal Sys Admins, etc. In the new we need to create incentives for lateral growth that also have financial and career rewards. This is causing us to examine our job families and career paths with a fresh perspective. We are also taking advantage of new certification tracks that are available to accelerate the development of these cross technology skills, including the Cloud Architect and Data Center Architect certifications that EMCEducational Services offers.