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MAY 21, 2015
Penguin Prevention:
Link Acquisition &
Audit Techniques You
Need To Know
Christoph C.
Cemper
founder of LinkResearchTools
@cemper
searchmarketingexpo.com
@cemper
#SMX #XXa
Christoph C. Cemper
founder of
LinkResearchTools
creator of
Link Detox
searchmarketingexpo.com
@cemper
#SMX #XXa
What is
GOOGLE
PENGUIN
searchmarketingexpo.com
@cemper
#SMX #XXa
searchmarketingexpo.com
@cemper
#SMX #XXa
searchmarketingexpo.com
@cemper
#SMX #XXa
searchmarketingexpo.com
@cemper
#SMX #XXa
lrt.io/london-penguin
searchmarketingexpo.com
@cemper
#SMX #XXa
What Penguin
hates?
searchmarketingexpo.com
@cemper
#SMX #XXa
Link spam tactic
Press Releases with over-
optimized anchor text
searchmarketingexpo.com
@cemper
#SMX #XXa
Link spam tactic
Link directory spam and
paid sponsor links
searchmarketingexpo.com
@cemper
#SMX #XXa
Link spam tactic
Links with optimized anchor
text in articles
searchmarketingexpo.com
@cemper
#SMX #XXa
Link spam tactic
Press Releases with over-
optimized anchor text
searchmarketingexpo.com
@cemper
#SMX #XXa
Link spam tactic
Forum signature spam with
optimized anchor text
searchmarketingexpo.com
@cemper
#SMX #XXa
lrt.io/london-111
searchmarketingexpo.com
@cemper
#SMX #XXa
What Penguin
loves?
searchmarketingexpo.com
@cemper
#SMX #XXa
lrt.io/london-7
searchmarketingexpo.com
@cemper
#SMX #XXa
UNATURAL VS NATURAL
searchmarketingexpo.com
@cemper
#SMX #XXa
Using these „great“ tools?
Some cheap „Mickey Mouse Desktop tool“ with „Private Proxies“
EXCEL
GMAIL with some
„cool“ plug-ins to save you time
searchmarketingexpo.com
@cemper
#SMX #XXa
These are your TIME KILLERS
= EXPENSIVE = NON Scalable
searchmarketingexpo.com
@cemper
#SMX #XXa
Convert mentions into backlinks
BLP for link research + Pitchbox for outreach
No Excel involved. No Gmail involved. No Time Wasters.
searchmarketingexpo.com
@cemper
#SMX #XXa
Get Linkers to LINK
people linking to your Twitter to link to your site
people linking to your .COM if you also have a .ES
people linking to your old website, but not new website
people linking to your competitors but not you
….
Missing Link Tool (MLT) + PitchBox
No Excel involved. No Gmail involved. No Time Wasters.
searchmarketingexpo.com
@cemper
#SMX #XXa
Link Risk
Management
searchmarketingexpo.com
@cemper
#SMX #XXa
Review your disavow file
searchmarketingexpo.com
@cemper
#SMX #XXa
Thank you so much!
ALL THE LINKS IN HERE
lrt.io/london-2015
searchmarketingexpo.com
@cemper
#SMX #XXa

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