Flash is gone. Get on board with HTML5!
The digital advertising industry has turned its back on Flash and it is out of the picture for good! HTML5 is the solution in this new ad landscape, and a much better one at that. HTML5 empowers brands to build exciting and engaging ads in endless possibilities with a level of ease that was never achievable with Flash. The change might seem scary and big, but it really isn’t. Once you start building in HTML5, you will wonder why display ads were ever made using anything else. Get ahead of the switch and read up on all the HTML5 vs. Flash essentials. The guide covers: - HTML5 adoption on mobile and desktop - What to look out for when transitioning from Flash - Why simple flash-to-HTML5 converters are not the solution - What HTML5 creative technology to use for the best output http://www.celtra.com/adcreator
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Flash is gone. Get on board with HTML5!
- 1. Celtra, September 2015 “Ever since Flash died I feel alive for the first time!” - Your Banner
- 2. Flash is gone, HTML5 is here It’s the only strategy that works across Mobile, Tablet & Desktop 96% of desktop browsers support HTML5 15% will play Flash (for now!) But only 0% Of Mobile Devices Support Flash
- 3. Display ads for all screens Build centrally, run everywhere. Run campaigns across all screens and device types using a single technology platform. Fully dynamic ads (URLs not files), programmatic friendly, consistent metrics across all screens.
- 4. HTML5 Ads are Typically Heavier HTML5 Typically Requires more QA HTML5 Coders are Rare Longer Production Timelines More Costs Simpler Less Exciting Ads Which Means or & The transition isn’t easy for creative producers
- 5. Converted Ads are Way Too Heavy Animations are Poorer Quality No Support for Expanding or Dynamic Ads Some are turning to converters - problem solved.
- 6. Award winning HTML5 creative technology for building display ads. Familiar experience & design interface Powerful components | Highest quality output AdCreator from Celtra
- 7. +40 Pre-tested Components QA Bar Responsive design / Properties
- 8. Dynamic Creative Dynamic Ads Panel Layers Panel
- 10. First there was Flash, now there is AdCreator. No coding (unless you want to) Cross-screen Works everywhere (no really it does) Easily built dynamic creative Pre-set ad formats – if you want them Auto-play in-line video player Easy previewing Free training & onboarding Built-in QA Run with any adserver
- 11. Website Insights Analytics Glossary Celtra Demo Ads Ad Gallery Facebook Twitter More Info celtra.com celtra.com/insights celtra.com/analytics-glossary sample.celtra.com/demo celtra.com/gallery facebook.com/celtra @CeltraMobile info@celtra.com More Information
Editor's Notes
- Both display and video ads are going away. There is certain nervousness among big flash players and there is a reason for that too since no mobile device support and only 15% desktop browsers will play it. Even that number is expected to drop drastically by end of year.
- Every change is Build it in one place with one technology and serve it across all screens.
- These are the problems that creative producers were facing Building HTML5 ads should be easier & produce better quality results than Flash!
- There is no engagement enabled with a converted ad – its just video – no dynamic interaction, nothing … Ever photocopied the Mona Lisa? What the industry has been missing is a proper tool for producing HTML5 ads.
- The same quality output that you can get via Flash
- You Need The Best Tool for Designing and Producing HTML5 Display and Video Creatives and here it is. With plenty of powerful features that make it easy to work with. Drag and drop the pre-tested components.
- Preview the creative while you work on it in different context and preview options – a sticky banner, positioned top or down etc. You can set the device size, rotate it and generate a QR code to test in on your device.