If you think the Facebook Timeline for business is a royal pain, then you are doing it wrong! Your timeline offers tons of promotional opportunities for your business. Take a look at how you can grow your brand, sell more products, build your list and expand your visibility with the Facebook timeline.

1. Getting The Most
Out Of Your
Facebook Timeline
Celene Harrelson
TheHappypreneur.com

2. New And Improved!
 Facebook is trending towards images
 The average engagement per post
has shot up for brands 46% more
engagement since the timeline launch
 Versatile – everything on your timeline
can be changed up regularly
 Up to 12 apps – showcase your
business in a variety of ways

3. Facebook Cover No-Nos
 No pricing or purchase info
 No contact info such as;
address, phone # or web url
 No call to action of any kind
 No promos, coupons or ads

4. Timeline Image Sizes
 Cover Photo: 851 X 315 px
 Profile: 180 X 180 px – FB shrinks to
160 X 160
 App photos: 111 X 74 px
 Shared images: 404 X 404 px
 Highlight: 843 X 403 px
 Milestone: 843 X 403 px

5. Timeline Covers
 Google Free FB Timeline Covers
 Change up often to creates interest
and showcase what you do and what
you are about
 Be creative

6. Profile Photo
 Should represent you or your business
 Not your cat or child, you or your
brand
 Is a clickable image – add
description, tag and link
 If you outline your profile pic in red it
will create the desire to click it.

7. About
 Details about your business
 Always add link - above fold
 Contact info, website or opt in

8. Apps
 Apps are awesome!
 You can have up to 12 apps
 Use them like ads or promos
 You can change these up regularly to
showcase products, events, your opt
in pages, specials or sale, etc.
 This is where you’ll use your call to
action

10. Rules Of Engagement
 Pinyour posts
 Pinned posts have orange ribbon
 Use an image for impact
 Use a call to action
 Great for coupons

11. …Rules Of Engagement
 Highlight
you posts
 Goes across double columns
 Use images for impact

12. …Rules Of Engagement
 Milestones…
 Can be used for any event in your
business
 New products
 Launches
 Specials

13. Message
 You business page will now have the
messaging capability
 This allows your customers to contact
you personally
 Great customer service tool
 Creates a way to have conversation
with clients
 Conversation creates conversation –
that’s always good for business

14. Awesome Admin Panel!
 Likes
 Reach
 People talking about this
 Demographics
 Post by post – you can see which
posts got read, reactions, shares, etc.
 Incredible insight to guide you how to
use Facebook for your business

15. In Conclusion…
 Take advantage of these Timeline
tools
 It’s not just another “task” its
opportunity to promote your business
in a way that Facebook and other
Social Networks have never offered
before
 Imaging has become the most
effective way to reach people

16. Resources
 Today’s slides: http://celeneloves.me/fbtimeline
 Mari Smith’s Timeline for Pages Guide
http://www.marismith.com/wp-
content/uploads/2012/03/Facebook-Timeline-
for-Pages-Guide.jpg
 Facebooks product guide for timeline
http://ads.ak.facebook.com/ads/FacebookAds/
Pages_Product_Guide_022712.pdf
 Facebook Insights Guide
 http://ads.ak.facebook.com/ads/FacebookAds/
Page_Insights_en_US.pdf