Web & Social Media Analytics Previous Year Question Paper.pdf
T600 20110225
1. February 25, 2011 What it's Like to Teach on the Bleeding Edge Developing a 3D Advanced Production Class Chris Eller
2. February 25, 2011 UITS - Advanced Visualization Lab Abstract 3D movies have come, once again, into the public eye. Modern 3D technology has overcome many of the shortcomings present in the last Golden Age of Hollywood 3D circa 1955. We are now in a position to develop 3D movies that can stand on the merits of storytelling and cinematic craft without 3D problems hampering the success of the production. The technology of stereoscopic production has come a long way since Sir Charles Wheatstone published his paper concerning stereopsis in 1838. Now, 173 years later, Hollywood and Indie productions are finding fresh success at the box office while at the same time discovering that precious few people actually know HOW to make a good 3D movie or TV show. T452 was conceived of and designed to address this knowledge gap and equip our students to successfully compete for jobs on 3D productions after graduation.
3. February 25, 2011 UITS - Advanced Visualization Lab Abstract 3D movies have come, once again, into the public eye. Modern 3D technology has overcome many of the shortcomings present in the last Golden Age of Hollywood 3D circa 1955. We are now in a position to develop 3D movies that can stand on the merits of storytelling and cinematic craft without 3D problems hampering the success of the production. The technology of stereoscopic production has come a long way since Sir Charles Wheatstone published his paper concerning stereopsis in 1838. Now, 173 years later, Hollywood and Indie productions are finding fresh success at the box office while at the same time discovering that precious few people actually know HOW to make a good 3D movie or TV show. T452 was conceived of and designed to address this knowledge gap and equip our students to successfully compete for jobs on 3D productions after graduation.
4. Where It All Came From 1838 Sir Charles Wheatstone describes stereopsis 1851 Sir David Brewster shows his stereoscope at the Crystal Palace Exhibition in London February 25, 2011 UITS - Advanced Visualization Lab
5. Where It All Came From 1860s Oliver Wendell Holmes designs a simpler stereoscope 1905 The Holmes Stereoscope is refined February 25, 2011 UITS - Advanced Visualization Lab
6. Where It All Came From 1922, September The Power of Love premieres as the first 3D featurette with an admission price (lost, RG anaglyph, dual-band projection) February 25, 2011 UITS - Advanced Visualization Lab
7. Where It All Came From 1952 – Bwana Devil First 3D feature, 79 minutes First 3D movie in color Presented in dual-band Natural Vision February 25, 2011 UITS - Advanced Visualization Lab
8. Does it Make Money? House of Wax (1953) Budget $1 million Domestic Lifetime Gross $23.7 million All Time Rank (adjusted) 93 Box Office Mojo February 25, 2011 UITS - Advanced Visualization Lab
9. Does it Make Money? Avatar (2009) Budget $237 million (estimated) Domestic Lifetime Gross $760.5 million World Lifetime Gross $2.8 billion All Time Rank 1 All Time Domestic Rank (adjusted) 14 Gone With the Wind $1.6 billion February 25, 2011 UITS - Advanced Visualization Lab
10. Does it Make Money? Clash of the Titans (2010) Budget $125 million (estimated) Domestic Lifetime Gross $163 million World Lifetime Gross $330 million All Time Domestic Rank 176 All Time World Rank 84 Dimensionalized February 25, 2011 UITS - Advanced Visualization Lab
11. Does it Make Money? Domestic Box Office Revenue from 3D 2009 $1.08 billion (~76% was Avatar alone) 2010 $2.17 billion (~8% was Clash) 1/5 of total domestic box office was 3D Screen Digest February 25, 2011 UITS - Advanced Visualization Lab
12. Does it Make Money? Good 3D Designed to be 3D from the beginning 3D as a device for story Coraline, Avatar Trained stereographers and crew Bad 3D Dimensionalized 3D as a gimmick for ticket sales Clash of the Titans Cinematographers and crew faking it February 25, 2011 UITS - Advanced Visualization Lab
13. What about 3DTV? Home 3DTVs introduced in 2007 2nd Gen 3DTVs introduced in 2010 2nd Gen are broadcast friendly 3D Framepack intermediate format Full HD 2D+Delta in the works February 25, 2011 UITS - Advanced Visualization Lab
14. What about 3DTV? Very few broadcasters of 3D ESPN 3D went 24/7 at 9:00 am EST, Feb. 14th Took over a year to develop enough content One truck with 5 cameras for coverage February 25, 2011 UITS - Advanced Visualization Lab
15. What about 3DTV? 3net went 24/7 on DirecTV on Feb. 13th Consortium of: Discovery, Sony, and IMAX Shortage of new and original 3D content February 25, 2011 UITS - Advanced Visualization Lab
16. T452 – 3D Storytelling Developed August 2010 Susan Kelly, Sean Connolly, Chris Eller First offered Fall 2010 to 12 advanced production students Offered again Spring 2011 to 12 advanced production students February 25, 2011 UITS - Advanced Visualization Lab
17. T452 – 3D Storytelling New technology New curriculum New equipment New experiences New productions New everything! February 25, 2011 UITS - Advanced Visualization Lab
18. T452 – 3D Storytelling Goal oriented Good 3D Good stories Very popular Forward looking Very exciting February 25, 2011 UITS - Advanced Visualization Lab
19. Technical Challenges Make or buy the rig? 3rd option, borrow! Learn theory and apply AVL rig = $25,000 Commercial rig = $45,000+ February 25, 2011 UITS - Advanced Visualization Lab
20. Artistic Challenges February 25, 2011 UITS - Advanced Visualization Lab Teaching good 3D Assessing good 3D “I know it when I see it.” Not good enough Producing good 3D Showing good 3D Sharing good 3D
21. Pedagogical Challenges February 25, 2011 UITS - Advanced Visualization Lab Teaching new techniques Cameras and Editing Developing assessments specifically for 3D Building from existing knowledge T283, T351, and T436
22. Pedagogical Challenges February 25, 2011 UITS - Advanced Visualization Lab Can we fit a completely new course into our existing offerings smoothly and quickly? Capitalize on the hype while developing a quality course Assess in a meaningful way that reinforces lessons
23. Pedagogical Challenges February 25, 2011 UITS - Advanced Visualization Lab Start with what we know and scaffold Build on prior classes and skills Introduce easy 3D (unrefined) Jump up to complex systems
24. Pedagogical Challenges Converged camera rig (toe-in) * Depth budget * Depth cues (monoscopic and stereoscopic) * Depth script * Hierarchy of 2D and 3D depth cues * Orthostereoscopy * Parallel camera rig * Perspective * Placement sizing effect * Previous knowledge of shapes * Genlock * Interaxial separation * Phase (in phase and out of phase) * Plane of interest * Point of interest * Split-beam rig (under-slung, over-slung) * Stereoscopic depth cues * Timecode link * 3D comfort zone * Accommodation * Active projection/display * Anaglyph * Column-interleave * Depth bracket and depth position * Depth chart * Depth continuity * Depth cues * Depth placement and perceived size * Dolby Infitec * Fusion * Fusion range limitation * Ghosting (cross-talk, cross-eye extinction) * Homologous points * Horizontal image translation (HIT) * Line-interleave * Negative parallax * Neutral parallax (zero parallax) * Passive projection/display (linear and circular polarized) * Phase (in phase and out of phase) * Pixel-interleave (checkerboard) * Positive parallax * Retinal rivalry * Roll * Screen-distance effect * Screen-size effect * Screen space (positive parallax) * Stereo window * Theater space (negative parallax) * Vergence (convergence and divergence) * Vertical image translation (VIT) * Atmospheric blur * Binocular parallax * Color shift * Disparity * Hyperstereoscopy * Hypostereoscopy * Interocular separation * Monoscopic depth cues * Motion parallax * Motion-based depth cues * Occlusion * Parallax * Perspective * Placement sizing effect * Previous knowledge of shapes * Proprioception * Relative size * Stereo blindness * Stereo pair * Stereograph * Stereographer * Stereopsis * Stereoscopic * Stereoscopic depth cues * Texture gradient February 25, 2011 UITS - Advanced Visualization Lab
26. Pedagogical Challenges February 25, 2011 UITS - Advanced Visualization Lab Exams designed to feed back into the class Stereographer’s Exam Editor’s Exam Director’s Exam Line Producer’s Exam
27. Pedagogical Challenges February 25, 2011 UITS - Advanced Visualization Lab Everyone works on the camera rig Each project has a stereographer Each stereographer has a 1st AC Everyone edits in 3D Each project has an editor Each project’s teaser has an editor
28. The Bleeding Edge February 25, 2011 UITS - Advanced Visualization Lab NYU, USC, and IU In house skills Telecom AVL IU Cinema We are training ourselves
29. The Bleeding Edge February 25, 2011 UITS - Advanced Visualization Lab Like color and sound, 3D is going to be a part of rich media IU is developing knowledge and skills that don’t exist in large numbers anywhere yet
Editor's Notes
Showing = Prod Lab and IU Cinema. Sharing = YouTube 3D and mastering 3D Blu-rays