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The Wind of Change

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USAID CEED II Project Moldova
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The Wind of Change Social Media Landscape in Singapore Sebastian Foo Assistant Director, IDA International Sebastian.Foo@idainternational.sg © 2010. IDA International. All rights reserved. Strictly Confidential.
Table of Content 1 The Context 2 It Started with… 3 7th May and Social Media 4 What About… © 2010. IDA International. All rights reserved. Strictly Confidential. 2
5,076,700 3,658,400 © 2010. IDA International. All rights reserved. Strictly Confidential. 3
2,478,720* 48.3%* * Dated March 2011 © 2010. IDA International. All rights reserved. Strictly Confidential. 4
© 2010. IDA International. All rights reserved. Strictly Confidential. 5
© 2010. IDA International. All rights reserved. Strictly Confidential. 6
Table of Content 1 The Context 2 It Started with… 3 7th May and Social Media 4 What About… © 2010. IDA International. All rights reserved. Strictly Confidential. 7
© 2010. IDA International. All rights reserved. Started in 2008…. Strictly Confidential. 8
© 2010. IDA International. All rights reserved. Strictly Confidential. 9
© 2010. IDA International. All rights reserved. Strictly Confidential. 10
© 2010. IDA International. All rights reserved. Strictly Confidential. 11
© 2010. IDA International. All rights reserved. Strictly Confidential. 12
© 2010. IDA International. All rights reserved. Strictly Confidential. 13
© 2010. IDA International. All rights reserved. Strictly Confidential. 14
Reflect…on the way Government Engagement with Citizen. 1998 : 1 Website 2000 : 1 Portal 2006 : 1 Portal+ Multi-touchpts 2010 : 1 Portal+ & Facebook 2015 : ? © 2010. IDA International. All rights reserved. Strictly Confidential. 15
These examples are all driven by Government agencies. What about those triggered by Citizens? © 2010. IDA International. All rights reserved. Strictly Confidential. 16
Table of Content 1 The Context 2 It Started with… 3 7th May and Social Media 4 What About… © 2010. IDA International. All rights reserved. Strictly Confidential. 17
7th May 2011 © 2010. IDA International. All rights reserved. Strictly Confidential. 18
Let’s revisit this…Zoom into Generation Y. © 2010. IDA International. All rights reserved. Strictly Confidential. 19
Facebook, Twitter & Youtube, the new battlegrounds? © 2010. IDA International. All rights reserved. Strictly Confidential. 20
Facebook, Twitter & Youtube, the new battlegrounds? © 2010. IDA International. All rights reserved. Strictly Confidential. 21
Facebook, Twitter & Youtube, the new battlegrounds? © 2010. IDA International. All rights reserved. Strictly Confidential. 22
Superstars emerged… © 2010. IDA International. All rights reserved. Strictly Confidential. 23
Prime Minister Lee goes on Facebook 4th May – “Hi, I'm Lee Hsien Loong Welcome to my webchat! This is my first time doing this so please don’t flame me… I'm a newbie :-) I see many of you are interested in how we can engage youths more Shall we start with this?” © 2010. IDA International. All rights reserved. Strictly Confidential. 24
60mins, 6,200 comments & 50 responses. © 2010. IDA International. All rights reserved. Strictly Confidential. 25
Citizens are participating… Snap Pictures, Film Videos, Write Comments Volunteering Join Petitions © 2010. IDA International. All rights reserved. Strictly Confidential. 26
Importance of Social Media • Straits Times newspaper - 36.3% of people between the ages of 21 and 34 cited the Internet as their top source of local political news compared with 35.3% who preferred newspapers. • According to local media, “Generation Y” citizens, or those born after 1975, make up 1 in 4 voters. And every party has been quick to take note. © 2010. IDA International. All rights reserved. Strictly Confidential. 27
© 2010. IDA International. All rights reserved. Strictly Confidential. 28
Table of Content 1 The Context 2 It Started with… 3 7th May and Social Media 4 What About… © 2010. IDA International. All rights reserved. Strictly Confidential. 30
201,840 4.66% © 2010. IDA International. All rights reserved. Strictly Confidential. 31
© 2010. IDA International. All rights reserved. Strictly Confidential. 32
© 2010. IDA International. All rights reserved. Strictly Confidential. 33
The Wind of Change is upon us. How should we utilise it to engage and understand our Citizens? © 2010. IDA International. All rights reserved. Strictly Confidential. 34

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The Wind of Change

  • 1. The Wind of Change Social Media Landscape in Singapore Sebastian Foo Assistant Director, IDA International Sebastian.Foo@idainternational.sg © 2010. IDA International. All rights reserved. Strictly Confidential.
  • 2. Table of Content 1 The Context 2 It Started with… 3 7th May and Social Media 4 What About… © 2010. IDA International. All rights reserved. Strictly Confidential. 2
  • 3. 5,076,700 3,658,400 © 2010. IDA International. All rights reserved. Strictly Confidential. 3
  • 4. 2,478,720* 48.3%* * Dated March 2011 © 2010. IDA International. All rights reserved. Strictly Confidential. 4
  • 5. © 2010. IDA International. All rights reserved. Strictly Confidential. 5
  • 6. © 2010. IDA International. All rights reserved. Strictly Confidential. 6
  • 7. Table of Content 1 The Context 2 It Started with… 3 7th May and Social Media 4 What About… © 2010. IDA International. All rights reserved. Strictly Confidential. 7
  • 8. © 2010. IDA International. All rights reserved. Started in 2008…. Strictly Confidential. 8
  • 9. © 2010. IDA International. All rights reserved. Strictly Confidential. 9
  • 10. © 2010. IDA International. All rights reserved. Strictly Confidential. 10
  • 11. © 2010. IDA International. All rights reserved. Strictly Confidential. 11
  • 12. © 2010. IDA International. All rights reserved. Strictly Confidential. 12
  • 13. © 2010. IDA International. All rights reserved. Strictly Confidential. 13
  • 14. © 2010. IDA International. All rights reserved. Strictly Confidential. 14
  • 15. Reflect…on the way Government Engagement with Citizen. 1998 : 1 Website 2000 : 1 Portal 2006 : 1 Portal+ Multi-touchpts 2010 : 1 Portal+ & Facebook 2015 : ? © 2010. IDA International. All rights reserved. Strictly Confidential. 15
  • 16. These examples are all driven by Government agencies. What about those triggered by Citizens? © 2010. IDA International. All rights reserved. Strictly Confidential. 16
  • 17. Table of Content 1 The Context 2 It Started with… 3 7th May and Social Media 4 What About… © 2010. IDA International. All rights reserved. Strictly Confidential. 17
  • 18. 7th May 2011 © 2010. IDA International. All rights reserved. Strictly Confidential. 18
  • 19. Let’s revisit this…Zoom into Generation Y. © 2010. IDA International. All rights reserved. Strictly Confidential. 19
  • 20. Facebook, Twitter & Youtube, the new battlegrounds? © 2010. IDA International. All rights reserved. Strictly Confidential. 20
  • 21. Facebook, Twitter & Youtube, the new battlegrounds? © 2010. IDA International. All rights reserved. Strictly Confidential. 21
  • 22. Facebook, Twitter & Youtube, the new battlegrounds? © 2010. IDA International. All rights reserved. Strictly Confidential. 22
  • 23. Superstars emerged… © 2010. IDA International. All rights reserved. Strictly Confidential. 23
  • 24. Prime Minister Lee goes on Facebook 4th May – “Hi, I'm Lee Hsien Loong Welcome to my webchat! This is my first time doing this so please don’t flame me… I'm a newbie :-) I see many of you are interested in how we can engage youths more Shall we start with this?” © 2010. IDA International. All rights reserved. Strictly Confidential. 24
  • 25. 60mins, 6,200 comments & 50 responses. © 2010. IDA International. All rights reserved. Strictly Confidential. 25
  • 26. Citizens are participating… Snap Pictures, Film Videos, Write Comments Volunteering Join Petitions © 2010. IDA International. All rights reserved. Strictly Confidential. 26
  • 27. Importance of Social Media • Straits Times newspaper - 36.3% of people between the ages of 21 and 34 cited the Internet as their top source of local political news compared with 35.3% who preferred newspapers. • According to local media, “Generation Y” citizens, or those born after 1975, make up 1 in 4 voters. And every party has been quick to take note. © 2010. IDA International. All rights reserved. Strictly Confidential. 27
  • 28. © 2010. IDA International. All rights reserved. Strictly Confidential. 28
  • 29. Table of Content 1 The Context 2 It Started with… 3 7th May and Social Media 4 What About… © 2010. IDA International. All rights reserved. Strictly Confidential. 30
  • 30. 201,840 4.66% © 2010. IDA International. All rights reserved. Strictly Confidential. 31
  • 31. © 2010. IDA International. All rights reserved. Strictly Confidential. 32
  • 32. © 2010. IDA International. All rights reserved. Strictly Confidential. 33
  • 33. The Wind of Change is upon us. How should we utilise it to engage and understand our Citizens? © 2010. IDA International. All rights reserved. Strictly Confidential. 34