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Social Media Tools and Mobile Apps for Research and Publishing

  1. Cheryl Ann Peltier-Davis Digital Initiatives, Cataloguing & Metadata Services Librarian The Alma Jordan Library The University of the West Indies St. Augustine, Trinidad and Tobago E-mail: Twitter:@cdtrini Blog: Apps For Libraries Workshop Social Media Tools and Mobile Apps For Research and Publishing
  2. Workshop Overview… Social Media Tools & Mobile Apps Toolkit for Research and Publishing Research Cycle UWI-NGC Research Expo - ‘Advancing Knowledge, Impacting Lives’ Social Media Tools & Mobile Apps- Benefits for Libraries Social Media & Mobile Apps – Brief Review of Terminology
  3. Social Media … an amalgam of two common terms. Social … way people interact Media … communication tool (television, newspapers, radio) Social Media: Web/Mobile technologies that empower us to connect, communicate, create, collaborate, learn and share. Source: Zaid Ali Alsagoff Social Media for Research Source: Defining Social Media
  4. Social Media Tools - Examples • Social news aggregators • Photo and video sharing • Crowdfunding • Self-publishing • Video conferencing • Streaming audio and video • Blogs • Wikis • RSS (Really Simple Syndication) feeds • Podcasts • Instant messaging • Social bookmarking • Social networking Emphasis on creating, connecting, communicating, collaborating
  5. Source: Leverage New Age Media (blog)
  6. LATT Twitter Page @latt46 LATT Facebook Page LATT Home Page
  7. Mobile Apps • App is an abbreviated form of the word application (an application is a software program designed to perform a specific function). • There’s an App for that! Welcome to the Age of Mobility! – App market dominated by Amazon, Apple, Google, Microsoft – January 2015, customers spent half billion dollars in Apple App Store – By 2017, 268 billion mobile apps downloaded – Available as freemium or purchased at low subscription costs • Perform tasks related to productivity, information retrieval, gaming, banking, entertainment, online shopping
  8. Source:
  9. Social Media Tools & Mobile Apps – Benefits For Libraries  Promotion of library services, marketing library events  Increase usage of library collections by promoting new and existing content  Communication with patrons about issues (database accessibility), gather feedback (new services, collection development) or suggestions for improving service  Proactive, not passive, build engagement with users  Outreach (increase brand recognition/visibility)  Enhance teaching & learning  Instant implementation  Perform specific tasks without downloading software  Portable, Personalized content, Easy to share  Usually works on multiple systems platforms  Survival in a competitive landscape …think Google!  Available anywhere, anytime  Usually FREE!
  10. “Pretty awesome. I swear not to forget the databases!” “I've never wanted to be a Librarian more” “Who says that librarians can't have fun! I love this so much. More libraries need to do stuff like this, so much fun.” “I really enjoyed this video. I work in a library and I can see some of us really getting into this video! GREAT WORK!”
  11. Social Media Tools & Mobile Apps – Issues of Concern  Accuracy of information/Authoritative (think Wikipedia!)  Privacy/Security issues (Facebook, Snapchat, Google Glass)  Stability of current iteration/version (Google Reader now defunct)  Free (beta) vs. Fee based versions  Technical challenges (internet connectivity, ease-of use, firewall blocking, technological expertise)  Personal challenges (tools overload, time commitment, addiction, attention deficit, narcissist/selfie syndrome, work-life balance)  Social media MUST be evaluated before implemented: Social media policy (goals, target audience, resources, training, technical support, maintenance, feedback) Hiring Social Media Librarian Source:
  12. Social Media Tools & Mobile Apps: Strategies for Success 1. Know why you are using social media tools (set social campaigns goals) 2. Provide value (add high quality content) 3. Engage - build relationships/connect with your community 4. Network with industry players @ the forefront of developing tools & apps 5. Stay informed (keep up to date with current trends in a constantly changing social media landscape) • Over 70% of libraries are using social media • 60% have social media accounts for three years or longer • 30% of Librarians are posting daily • Facebook and Twitter popular channels Taylor & Francis Survey on Use of Social Media in Libraries. Survey of Librarians in UK, US, India, Oct, 2014 -paper-social-media.pdf
  13. Source: Do you recognise and use any of these Social Media Tools and Apps? How do you use these Tools and Apps?
  14. Social Media Tools & Mobile Apps For Research & Publishing Source:
  15. Social Media Tools and Mobile Apps – Evaluation & Review  Is the tool useful to librarians and information professionals?  Can it add immediate value to current services provided?  Can it be easily implemented by less tech-savvy users?  Is it organised for ease of use?  Is the tool well known and established? For example, is there constant chatter and buzz in blogs, eforums, and other discussion groups about its reputation? Has the tool received positive reviews from users?  Is there evidence of longevity as demonstrated in the time it was created and its current iteration?  Is there evidence of free technical support?  Is it supported on multiple platforms and on mobile devices?
  16. Source: The UWI Campus Libraries
  17. Source: Elsevier Workshop on Publishing held at The Alma Jordan Library, September 22, 2015
  18.  Develop Strategy/Planning and Design (Ideas for research topic, target audience, market appeal)  Popplet (brainstorming tool)  Google Trends (trends analysis)  UWIRD (UWI Online Researcher Database)  Identify potential partners/researchers  (platform for academics to share research papers, 25 million members)  ResearchGate (professional network for scientists to share research and collaborate,7 million members)  LinkedIn (professional social network 300+ million members)  Prepare Proposal  Microsoft Office online (productivity suite collaborative writing/editing, storing, sharing)  (open source office productivity suite)  Google Docs (collaborative writing/editing, storing, sharing)  Dropbox (file storage, syncing, sharing, 2 GB free)  Google Drive (file storage, syncing, sharing, 15 GB free)  Secure Funding  Kickstarter (crowdfunding platform)  Unglueit (crowdfunding platform)
  19. Develop Strategy/Planning and Design (Ideas for research topic, target audience, market appeal)  Google Trends (trends analysis)  UWIRD (UWI Online Researcher Database)
  20. Google Trends • What is Google Trends? • Search analysis tool based on Google Search that allows users to see how often specific keywords, subjects and phrases have been queried over a specific period of time in a specific geographic location. Users can also explore trending stories on Google in real time and view updated top trending charts. • How Can I Use Google Trends in My Research? • Generate new ideas for original research. • Monitoring tool to keep up to date with research interests. Top Chart/Trends List 2014 Google Year in Search Video Compilation – Visual exploration top trends in 2014
  21. UWIRD • What is UWIRD? – The University of the West Indies Online Researcher Database System. How Can I Use UWIRD in My Research? – Collaborative tool to identify UWI researchers with similar interests. – Generate new ideas for original or existing research.
  22. Identify potential partners/researchers  LinkedIn (professional social network 300+ million)
  23. Linkedin • What is Linkedin? – Linkedin is a professional network connecting over 300+ million professionals in over 200 countries. • How Can I Use Linkedin in My Research? Professional networking - Control your professional identity online by posting information on current employment, educational background, skills, publications and research interest. - Online access to a virtual meeting place to meet subject experts. - Facilitate collaboration on projects with colleagues. - Discover network connections that can help you in your career path.
  24.  Prepare Proposal  Google Docs (collaborative writing/editing, storing, sharing)  Dropbox (file storage, syncing, sharing, 2 GB free)
  25. Google Docs • What is Google Docs? – A web-based application which can be used to create documents, spreadsheets, drawings, flowcharts, forms and presentations. Online users can work individually or collaboratively. • How Can I Use Google Docs in My Research? - Now integrated in Google Drive, this is a free online alternative to Microsoft Office proprietary suite of applications: MS Word, MS Excel and MS PowerPoint (15 GB free).
  26. Dropbox • What is Dropbox? -A free file sharing, storage, and synchronization service (automatic syncing across all devices). • How Can I Use Dropbox in My Research? – Use this tool as a free service (2 GB free) for storing and sharing content in multiple formats (documents, audio, video, images). – Sharing data for group collaborative projects.
  27.  Secure Funding  Kickstarter (crowdfunding platform)  Unglueit (crowdfunding platform) Crowdfunding: the practice of funding a project or venture by raising small amounts of money from a large number of people, typically via the Internet.
  28. Kickstarter • What is Kickstarter? - A crowdfunding platform that solicits public funding to develop creative projects in multiple genres (art, music, publishing, technology). • How Can I Use Kickstarter in My Research? • Solicit Funding for Library- themed research projects - Libraries have developed successful projects by seeking funding on Kickstarter. • Successful Library Projects funded on Kickstarter: • The Nyack Library (Nyack, New York) 2012 project to digitize back issues of Rockland County Journal on microfilm (62 backers, $3,530) • Circulating Ideas: The Librarian Interview Podcast,” a 2013 project by librarian Steve Thomas (113 backers, $2,930)
  29. • What is - An ebook crowdfunding service where individuals and institutions can collectively work together to pay authors and publishers to publish ebooks and other types of digital content free to the world under a Creative Commons license. • How Can I Use in My Research? - Follow lead of information professionals and use this as a platform for self-publishing, downloading, and sharing free ebooks. • Lauren Pressley (Director, Learning Environments at Virginia Tech) author of So You Want To Be a Librarian. • Hosted a successful campaign on The campaign reached its target goal of $2,500 on December 29, 2012 with the support of 81 ungluers.
  30.  Search, Discover, Read, Review  Google Scholar  Free E-books services  Open Access Journals (Directory of Open Access Journals DOAJ)  Diigo/FlipBoard/ (Curation Tools)  (Mendeley, Zotero) Citation Management Tools  Wolfram|Alpha (computational knowledge engine)  Stay on top of the field  Coursera (MOOC, Massive Open Online Courses)  Google Alerts (monitoring tool)  TED (Technology, Entertainment, Design) Conferences  Collaborate/Network  ORCID ID  PBworks/Mediawiki/Wikispaces/Google Sites (wikis)  Doodle (scheduling tool)  Experiment (capture, log, store, data)  Survey Monkey /Polldaddy/Poll Everywhere (real time audience response mobile app)  Synthesize/Analyze Results  Dataverse  Infographics (, Creately. Piktochart)
  31.  Search, Discover, Read, Review  Google Scholar  Free E-books services  Directory of Open Access Journals (DOAJ)  Pinterest (Curation Tool)  Mendeley Citation Management Tool
  32. Google Scholar • What is Google Scholar? - Freely accessible web search engine powered by Google search technology. Indexes full text of scholarly literature across multiple formats and disciplines. Includes peer-reviewed online journals. How Can I Use Google Scholar in My Research? • Search for scholarly literature. • Search across multiple disciplines and sources for articles, books, theses, dissertations, abstracts, legal documents from a variety of sources including academic publishers, professional societies, online repositories and universities. • Explore related works, citations, authors, publications. • Locate the full text of works on the web or at local library (subscription databases). • Check how often other scholars are citing your works. • Create a Google scholar profile listing fields of interest. • Save search results to personal Google Scholar library (My Library), add tags to organize collections. Source: ?w=700
  33. Ebooks • What are Ebooks? - Electronic books consisting of text and images read on electronic devices. Increasing consumer demand for ebooks in public, academic, and special libraries. • How Can I Use Ebooks in My Research? – Access ebooks to support research in multiple disciplines. – Access and download to multiple devices (smartphones, tablets, dedicated e-readers) • Amazon Free Ebook collection • Feedbooks • Google Books • Internet Archive • Manybooks • Project Gutenberg • Open Library
  34. Directory of Open Access Journals (DOAJ) • What is DOAJ? DOAJ is an online directory that indexes and provides access to high quality, open access, peer-reviewed journals. • How Can I Use DOAJ in My Research? • Great starting point for all research to locate quality, peer reviewed, open access journals. • Immediate access to more than 10,000+ open access journals, 134 countries, repository of 2 million+ articles (includes full-text access) covering all areas of science, technology, medicine, social science and humanities.
  35. Pinterest • What is Pinterest? – A virtual, visual-discovery tool that enables users to collect, organize, manage, and share theme-based collections referred to as pinboards. • How Can I Use Pinterest in My Research? – Showcase research projects with Pinterest network (Pinners). – Create collaborative Pinterest boards of research projects with colleagues. – Search, discover and save new ideas for original research.
  36. Mendeley • What is Mendeley? - Mendeley is a free reference manager (Mendeley Desktop) and academic social network (Mendeley Web) • How Can I Use Mendeley in My Research? - Search for online resources to support research from multiple sources (web, academic databases) - Organize and manage these resources (journal articles, books, websites) in personalized libraries (My Library) - Automatically generate citations. Supports popular citation styles (APA, Chicago Manual of Style, MLA, Harvard). - Sync saved resources across multiple devices (desktops and mobile) - Sharing research resources and bibliographies with colleagues on popular social networks using Mendeley Web.
  37.  Stay on top of the field  Coursera (MOOC, Massive Open Online Courses)  Google Alerts (monitoring tool)
  38. Coursera • What is Coursera? – An educational technology company offering massive open online courses. MOOCs (online courses aimed at unlimited participation and open access via the web). How Can I Use Coursera in my Research? – Enroll as student and benefit from this free online learning platform. – 1,300 courses, 120+ academic institutions (including ivy league universities), 25 countries.
  39. Google Alerts • What is Google Alerts? – Service provided by Google to monitor the web for content designated by user. The service sends an email to the user’s Google account when it finds new content (on websites, newspaper articles, journal articles, blogs, social networking sites) that matches assigned keywords. Service also sends notifications when article/posting about the researcher appears on the web. • How Can I Use Google Alerts in My Research? – Monitoring tool to keep up to date with research interests. – Generate new ideas for original research. Customize alerts by frequency, source, language, region, no. of alerts received per day, delivery destination and time of notifications.
  40.  Collaborate/Network  ORCID ID  PBworks/Mediawiki/Wikispaces/G oogle Sites (wikis)  Doodle (scheduling tool)
  41. ORCID (Open Researcher and Contributor ID) • What is ORCID ID? - a nonproprietary alphanumeric code to uniquely identify academic authors. • How Can I Use ORCID ID in My Research? – ORCID provides a persistent digital identifier that distinguishes you from other researchers (especially researchers carrying the same name). – Add ORCID ID to research workflows such as manuscript and journal articles submissions and grant applications as it supports automated linkages between you and your professional activities ensuring that your work is recognised. Obtain ORCID ID in 3 steps (less than 3 minutes) 1. Register @ 2. Add Profile information 3. Obtain ORCID ID (Example of ID 0000-0002- 6151-7125) . Include this unique identifier in webpages, publications, and grant applications
  42. PBworks • What is PBworks? - PBworks, is a free hosted workspace service for creating collaborative wikis. How Can I Use PBworks in Research? -Use PBworks to collaboratively create procedures and policy manuals. -Use PBworks to publish online schedules, agendas, meeting notes, and timelines for research projects.
  43. Doodle • What is Doodle? - an online tool which simplifies scheduling by polling participants about availability to attend meetings. • How Can I Use Doodle in Research? - Schedule research related events such as meetings with colleagues, grantors, and conference calls. - Added flexibility of syncing Doodle with other personal calendars maintained in Google or Microsoft Outlook. The basic Doodle version is free and does not require registration
  44.  Experiment (capture, log, store, data)  Survey Monkey /Polldaddy/Poll Everywhere (real time audience response mobile app)
  45. SurveyMonkey • What is SurveyMonkey? - a free web-based tool for creating online surveys. • How Can I Use SurveyMonkey in My Research? Marketing Research - Gathering feedback on new collections and services, programs & events - Measuring brand perception
  46. Poll Everywhere • What is Poll Everywhere? -Audience response system that uses mobile phones, Twitter, and the web to conduct polls at live events. • How Can I Use Poll Everywhere in My Research? – Conduct live audience polling at webinars, conferences, classroom lectures. – Post open or closed ended questions using Poll Everywhere App. Audience responds to poll immediately via text messages or tweets using their laptops, smartphones and tablets. Results displayed immediately as charts (PowerPoint, Keynote slideshow).
  47.  Synthesize/Analyze Results  Dataverse  Infographics (, Creately. Piktochart)
  48. Infographics • What are infographics? The infographics industry is currently booming as website creators and marketers are incorporating informative graphics to visualize a great story or visually explain a problem. This mass appeal lies in the fact that infographics are portable & highly visible and simplifies the presentation of voluminous data. - How Can I Use Infographics in My Research? – Use infographics to easily communicate statistical data about research projects: • • Creately • Piktochart Source: Leverage New Age Media (blog)
  49.  Manage Data  Dataverse  Archivematica  UWISpace  Publish & Disseminate  Conferences  Amazon CreateSpace /Lulu/ Project Gutenberg Self-Publishing Press (self-publishing platforms)  Open access journals (Caribbean Library Journal open access, refereed journal of research and discussion on issues related to all aspects of libraries and librarianship in the Caribbean)  Promote  Facebook (social networking service)  Instagram (photo/video sharing service)  Snapchat (photo/video sharing service)  Tumblr (social networking service)  Twitter (microblogging service)  WordPress (blog hosting service)  Vine (video sharing service)  Present/Share  CuePrompter (online teleprompter)  Google+ Hangouts (video-conferencing)  Prezi (presentation software)  Slideshare (presentation software)  Figshare (sharing datasets)  Skype (video-conferencing)  YouTube (video sharing service)  Protect Copyright  Creative Commons License  Track Impact  Google Scholar
  50.  Manage Data  Dataverse  Archivematica  UWISpace
  51. Dataverse • What is Dataverse? - An open source web application to share, preserve, cite, explore and analyse research data • How Can I Use Dataverse in My Research? – Analysis and sharing of data. – Long term storage of the data sets.
  52. Archivematica • What is Archivematica? – a web and standards-based, open-source application for preservation and long-term access to digital content. • How Can I Use Archivematica in My Research? – Long term archiving and access to works produced. – Works added to Archivematica can be automatically added to institutional repositories.
  53. UWISpace • What is UWISpace? – The institutional repository of the University of the West Indies – Built on an open source platform - DSpace – Launched at the UWI STA in 2008 – Over 17,000 items hosted – Collections are either ‘open access (available on the web) OR closed with specific users. • How Can I Use UWISpace in My Research? – Create global visibility for scholarly research – Centralise scholarly works in one location – Promote open access to scholarly works – Long- term preservation for ephemeral works, such as unpublished or "grey" literature.
  54.  Publish & Disseminate  Conferences  Amazon CreateSpace /Lulu/ Project Gutenberg Self- Publishing Press (self-publishing platforms)  Open access journals (Caribbean Library Journal open access, refereed journal of research and discussion on issues related to all aspects of libraries and librarianship in the Caribbean)
  55. Amazon CreateSpace • What is Amazon CreateSpace? - Provides the innovative tools and professional services to enable independent authors to self- publish and distribute their works. • How Can I Use CreateSpace in Research? -Use as a self publishing platform to publish, market and distribute books (PDF, .doc/.docx, .rtf) on - Authors have option of using free, self-guided or paid professionally- rendered publishing workflow . Examples: • Goodwin Library 12th Annual Poet's Tea 2014 (includes poetry submitted in the 2014 Goodwin Library (New Hampshire) Poet's Tea contest) • Handbook of the New York Public Library
  56. Project Gutenberg Self Publishing Press • What is Project Gutenberg Self Publishing Press? - A publishing platform for contemporary and independent authors to upload, promote, and distribute their self-published works • How Can I Use Project Gutenberg Self Publishing Press in My Library/Workplace? - Use as a free self-publishing tool to upload and distribute self-published works. - Ebooks published on platform are downloadable in PDF format and compatible with most ereading devices. Examples: • Libraries of the Future By J.C. R. Licklider PLBN0002827875-Libraries-of-the- Future-by-Licklider--J-C-R- .aspx?&Words=libraries
  57.  Promote  Facebook (social networking service)  Twitter (microblogging service)  WordPress (blog hosting service)
  58. Facebook • What is Facebook? - A leading social networking site with over 1.49 billion monthly active users. Can be utilized by libraries, individuals, businesses, non- profits, social groups etc. • How Can I Use Facebook (FB) in My Research? – Create a FB group or page, invite members of your research community to ‘like page’; create connections, engage in conversations – Promote new research projects – Garner feedback on research
  59. Twitter • What is Twitter? - No. 1 social networking and microblogging service that allows users to create, send and read messages or posts known as tweets in 140 characters or less. • How Can I Use Twitter in My Research? – Current awareness service to keep followers informed about upcoming projects. – Attend conference virtually (follow conference hashtag #LIB2015) – Promote new works – Network with researchers
  60. • What is - a free open source blog hosting service. - How Can I Use in My Research? Create blogs to: - engage in conversations with your research community - promote new research projects - garner feedback on research
  61.  Present/Share  Slideshare (presentation software)
  62. Slideshare • What is Slideshare? - Use Slideshare to host and share presentations with others. Users can upload and share publicly PowerPoint presentations, Word, OpenOffice, Adobe PDF and Apple iWork documents. • How Can I Use Slideshare in Research? - Use as a reference tool to conduct research on a topic for a conference, or workshop presentation. -Embed slideshows created on Slideshare on blogs or websites. - Promote research projects by uploading and sharing on Slideshare (18 million uploads in 40 content categories). • Example: • Enter the term “Social Media and Research” in the search box on Slideshare homepage to search for presentations on this topic.
  63. Creative Commons License • Creative Commons License? - A Creative Commons License (CCL) is a public copyright license that enables the free distribution of an otherwise copyrighted work. There are no registration fees to use Creative Commons licenses. • How Can I Use Creative Commons License in My Research? • Use a CCL license to give persons the right to share, use, and build upon a work you have created. • Licensing a work is as simple as using the licensing tool (License Chooser) on the website and selecting one of six licenses available to match your copyright goal. Add code generated using the tool to your website/work. CCL License Chooser
  64. Resources for Keeping Up-to-date with Social Media Tools and Mobile Apps General Resources • Library Technology Guides ( ) • Lifehacker ( • Mashable ( • OCLC Web Junction ( • Pew Research Center ( • ReadWrite ( • TechCrunch ( • Tech Soup for Libraries ( • Wired ( • TED: Ideas Worth Spreading ( Blogs • ACRL TechConnect ( • ALA TechSource ( • David Lee King ( • iLibrarian ( • Librarian in Black ( • Library Future ( • Library Stuff ( • Lita Blog ( • Stephen’s Lighthouse ( • Tame the Web (
  65. Questions • Ask me now or later. • E-mail me: • Follow me on Twitter @cdtrini • Skype me: cdtrini • Send a comment or question to my blog The Cybrarian’s Web –