This document provides an overview of social media tools and mobile apps that can benefit library leaders and managers. It defines social media and mobile apps, gives examples of popular tools, and discusses how each tool can be used for communication, marketing, professional development, productivity, building collections, and enhancing teaching and learning. Potential issues are also outlined. An evaluation checklist is provided to help libraries select the most useful tools. Strategies for successful social media use include setting goals, providing value, engagement, networking, and staying informed of trends. Resources for keeping up to date are also included.

1. Cheryl Ann Peltier-Davis
Digital Initiatives, Cataloguing & Metadata Services
Librarian
The Alma Jordan Library
The University of the West Indies
St. Augustine, Trinidad and Tobago
E-mail: Cheryl.Peltier-Davis@sta.uwi.edu
Twitter:@cdtrini
Blog: http://cybrariansweb.com

2. What I will cover today…
Social Media Tools & Mobile Apps Toolkit for Library Leaders &
Managers
Social Media & Mobile Apps - Benefits For Library Leaders &
Managers
Social Media & Mobile Apps - Definition

3. Social Media an amalgam of two common terms:
Social … way people interact
Media … communication tool (television, newspapers,
radio)
Social Media: Web/Mobile technologies that
empower us to connect, communicate, create,
collaborate, learn and share.
Source: Zaid Ali Alsagoff Social Media for Research http://bit.ly/1LQtaq0
Defining Social Media

4. Social Media Tools -
Examples
• Social news aggregators
• Photo and video sharing
• Crowdfunding
• Self-publishing
• Video conferencing
• Streaming audio and
video
• Blogs
• Wikis
• RSS (Really Simple
Syndication) feeds
• Podcasts
• Instant messaging
• Social bookmarking
• Social networking
Emphasis on creating,
connecting, communicating,
collaborating

5. Source: Leverage New Age Media (blog): Sept 2015
https://leveragenewagemedia.com/blog/social-media-infographic

6. Mobile Apps
• There’s an App for That! Welcome to the Age of Mobility!
• Software applications designed to run on smartphones, tablets
and other mobile devices.
– Perform tasks related to productivity, information retrieval,
gaming, banking, entertainment, online shopping.
– Available as freemium or purchased at low subscription
costs from native distribution platforms (app stores).
– Apple App Store, Google Play, Windows Phone Store,
BlackBerry App World.
– By 2017, 268 billion mobile apps downloaded
• 3http://www.statista.com/topics/1002/mobile-app-usage

7. Source: https://play.google.com/store/apps/collection/topselling_free?hl=en

8. Social Media Tools & Mobile Apps – Benefits For Library
Leaders & Managers
 Marketing & Promotion of library services, library collections and
events
 Communication with patrons about issues (database
accessibility), gather feedback (new services, collection
development) or suggestions for improving service
 Increase Productivity
 Enhance Brand Recognition/Visibility
 Aid Professional Development
 Enhance Teaching & Learning

9. Social Media Tools & Mobile Apps – Issues of Concern
 Accuracy of information/Authoritative (think Wikipedia!)
 Privacy/Security issues (Facebook, Snapchat, Google Glass)
 Stability of current iteration/version (Google Reader now defunct)
 Free (beta) vs. Fee based versions
 Technical challenges (internet connectivity, ease-of use, firewall blocking,
technological expertise)
 Personal challenges (tools overload, time commitment, addiction, attention
deficit, narcissist/selfie syndrome, work-life balance)
 Social media MUST be evaluated before implemented:
 Social media policy (goals, target audience, resources, training,
technical support, maintenance, feedback) http://tinyurl.com/o3hqwjg
 Hiring Social Media Librarian
Source: http://bit.ly/1KA5KoN

10. Social Media Tools and Mobile Apps – Evaluation & Review Checklist
1. Is the tool/app useful for patrons?
2. Can it add immediate value to current services provided?
3. Can it be easily implemented/accessed by less tech-savvy users?
4. Is it organised for ease of use?
5. Is the tool well known and established? For example, is there constant chatter
and buzz in blogs, eforums, and other discussion groups about its reputation? Has
the tool received positive reviews from users?
6. Is there evidence of longevity as demonstrated in the time it was created and its
current iteration?
7. Is there evidence of free technical support?
8. Is it supported on multiple platforms and on mobile devices?

11. Social Media Toolkit
& Mobile Apps For
Library Leaders &
Managers
Source: http://socialknow-how.com/wp-content/uploads/2012/06/toolbox1.png
The first step to using social media effectively is to determine your goals, set aside some
time to learn, observe how other tech-savvy leaders are using social media, and inform
your community as to how these tools will be used …
http://www.educationworld.com/a_admin/social-media-tips-administrators.shtml#sthash.pXhWtPR2.dpuf

12.  Communication (Library Patrons/Community/Staff)
 Facebook (social networking service)
 Twitter (microblogging service)
 WordPress (blog hosting service)
 Marketing & Promoting Library Services, Library Collections, Events
 Pinterest (social bookmarking service)
 YouTube (video sharing service)
 Professional Development
 Project Gutenberg Self-Publishing Press (self-publishing platforms)
 Coursera (Massive Open Online Courses – MOOCs - platform)
 Productivity
 Doodle (scheduling, polling)
 Dropbox (file storage, syncing, sharing, 2 GB free)
 Survey Monkey (conducting surveys)
 Building Library Collections
o Free E-books
 Funding for Library Projects
 Kickstarter (crowdfunding platform)
 Enhancing Teaching and Learning
 Makerspaces

13. Communication (Library Patrons/Community)
 Facebook (social networking service)
 Infographics (data visualisation
service)
 Twitter (microblogging service)
 WordPress (blog hosting service)

14. What is Facebook?
A leading social networking site with
over 1.65 billion monthly
active users. Can be utilized by
libraries, individuals, businesses,
non-profits, social groups etc.
How Can I Use Facebook (FB) in My Library?
o Create a FB group or page, invite
members of your community to ‘like
page’; create connections, engage in
conversations
o Promote new services and collections
o Garner feedback on existing services
www.facebook.com
https://www.facebook.com/cybernotesacuril
247 friends

15.  What is Twitter?
No. 1 social networking and
microblogging service (310 million
users) that allows users to create, send
and read messages or posts known as
tweets in 140 characters or less.
 How Can I Use Twitter in My Library?
o Current awareness service to keep
followers informed about upcoming
library projects.
o Attend conference virtually (follow
conference hashtag #ACURIL2016)
o Promote new services & collections
o Network with other professionals
http://twitter.com/
https://twitter.com/natlibja

16. What is WordPress.com?
A free open source blog hosting
service.
How Can I Use WordPress.com in
My Library?
Create blogs to:
o engage in conversations with
your library community
o initiate dialogue with library staff
o promote new
services/acquisitions and garner
feedback
o professional networking
https://wordpress.com/
https://nalis.wordpress.com
http://cybrariansweb.com/blog

17. Infographics
 What are infographics?
The infographics industry is currently
booming as website creators and
marketers are incorporating
informative graphics to visualize a
great story or visually explain a
problem. This mass appeal lies in the
fact that infographics are portable &
highly visible and simplifies the
presentation of voluminous data.
- How Can I Use Infographics in My
Library?
 Use infographics to easily
communicate statistical data about
library projects, digital resources,
collection development:
• Easel.ly
• Creately
• Piktochart
Source:
https://www.pinterest.com/pin/366621225894628363

18.  Marketing & Promoting Library
Services, Library Collections, Events
 Pinterest (social bookmarking
service)
 YouTube (video sharing service)

19.  What is Pinterest?
 A virtual, visual-discovery tool that
enables users to collect, organize, manage,
and share theme-based collections
referred to as pinboards.
 How Can I Use Pinterest in My Library?
 Showcase archives & digital collections
 Creating collaborative Pinterest boards
with colleagues and community.
 Promoting events, reading lists, exhibits,
new acquisitions (book covers), reading
lists, library projects.
 Profiling new staff
https://www.pinterest.com
https://www.pinterest.com/acuril2/boards
https://www.pinterest.com/bibliotecacepal/boards

20.  What is YouTube?
Popular video hosting and sharing
service that allows users to create,
upload, share and view videos online.
This repository of user-generated content
includes movie clips, TV clips, music
videos and original videos.
 How Can I Use YouTube in My Library?
Marketing/Branding/Promoting Services
YouTube has over a billion users
— almost one-third of all persons
on the Internet. Libraries are
guaranteed a global viewing
audience by posting videos on
YouTube channels.
www.youtube.com
https://youtu.be/oMIpl7EATho

21. Professional Development
 Coursera (Massive Open Online
Courses - MOOCs – platform)
 Linkedin (professional social network
400+ million members)
 Project Gutenberg Self-Publishing
Press (self-publishing platforms)

22. What is Coursera?
An educational technology company offering
massive open online courses (MOOCs) online
courses aimed at unlimited participation and
open access via the web.
How Can I Use Coursera in my Library?
 Enroll as student and benefit from this free
online learning platform.
 1,800 courses, 145 academic institutions
(including ivy league universities), 28
countries.
https://www.coursera.org

23.  What is Linkedin?
Linkedin is a professional network connecting over
400+ million professionals in over 200 countries.
How Can I Use Linkedin in My Library?
Professional networking
o Control your professional identity online by posting
information on current employment, educational
background, skills, publications and research
interest.
o Online access to a virtual meeting place to meet
subject experts.
o Facilitate collaboration on projects with colleagues.
o Discover network connections that can help you in
your career path.
www.linkedin.com

24. What is Project Gutenberg Self Publishing
Press?
A publishing platform for
contemporary and independent
authors to upload, promote, and
distribute their self-published works
How Can I Use Project Gutenberg Self
Publishing Press in My Library/Workplace?
o Use as a free self-publishing tool to
upload and distribute self-published
works.
o Ebooks published on platform are
downloadable in PDF format and
compatible with most ereading devices.
http://self.gutenberg.org/eBooks/WPLBN0002827875-Libraries-of-the-
Future-by-Licklider--J-C-R-.aspx?&Words=libraries
www.self.gutenberg.org

25. Productivity
 Doodle (scheduling)
 Dropbox (file storage, syncing,
sharing, 2 GB free)
 Survey Monkey (conducting surveys)

26. What is Doodle?
An online tool which simplifies
scheduling by polling participants
about availability to attend
meetings.
 How Can I Use Doodle in My
Library?
- Schedule meetings and
conference calls with
colleagues, vendors.
- Added flexibility of syncing
Doodle with other personal
calendars maintained in
Google or Microsoft Outlook.
The basic Doodle version is free and
does not require registration
http://doodle.com/create
http://doodle.com

27.  What is Dropbox?
A free file sharing, storage, and
synchronization service (automatic
syncing across all devices).
 How Can I Use Dropbox in My Library?
 Use this tool as a free service (2 GB free)
for storing and sharing content in
multiple formats (documents, audio,
video, images).
 Sharing data for group collaborative
library projects.
https://www.dropbox.com

28.  What is SurveyMonkey?
A free web-based tool for creating online
surveys.
 How Can I Use SurveyMonkey in My Library?
Marketing Research
- Gathering feedback on new collections
and services, programs & events
- Measuring brand perception
www.surveymonkey.com
https://www.surveymonkey.com/r/K7939JL

29. Building Library Collections
 Free Ebooks

30. EBooks
 What are EBooks?
Electronic books consisting of text and
images read on electronic devices.
Increasing consumer demand for
ebooks in public, academic, and
special libraries.
 How Can I Use EBooks in My Library
 Access and download to multiple
devices (smartphones, tablets,
dedicated e-readers)
 Augment library collections by
providing access to free ebooks
 Amazon Free Ebook collection
www.amazon.com/b?node=2245146011
 Feedbooks http://www.feedbooks.com
 Google Books www.books.google.com
 Internet Archive
https://archive.org/index.php
 Manybooks Manybooks.net
 Project Gutenberg
www.gutenberg.org/wiki/Main_Page
 Open eBooks http://www.openebooks.net
 Open Library https://openlibrary.org

31. Funding For Library Projects
 Kickstarter (crowdfunding platform)

32. What is Kickstarter?
A crowdfunding platform that solicits
public funding to develop creative
projects in multiple genres (art, music,
publishing, technology).
How Can I Use Kickstarter in My Library?
 Solicit Funding for Library-themed
research projects
- Libraries have developed successful
projects by seeking funding on
Kickstarter.
https://www.kickstarter.com

33. Enhance Teaching and Learning
Makerspaces

34. • What are Makerspaces?
Community-operated do-it-yourself (DIY) workspaces where
individuals with common interests in diverse subject areas can
meet, socialize, and collaborate.
• How Can I Use Makerspaces in My Library?
Proactively develop library Makerspaces (in some instances
partnering with corporate and non-profit sponsors) for
communities to create, build, and innovate.

35. Digikidz Media Lab
Philipsburg Jubilee Library
Sint Maarten
 Create your own animated movie
 Prezi Presentations
 Safety on the internet
 Make a digital picture book
 Google earth
 Facebook for seniors
 Collaborative gaming

36. The way ahead
• Digikidz will become
Digiworkz as of
September 2016
• Media lab becomes a
Maker Lab
– This means:
• A 3 D printer and
Materials for science
projects will be added
to the equipment.

37. Sacramento Public Library (California) I Street Press - Community
Writing & Self Publishing Center
Self publishing services via Espresso Book
Machine … a “book robot” that prints,
binds and trims quality paperbacks in
minutes.
http://www.saclibrary.org/Services/I-Street-Press
EBM publishes a 400 page
paperback in 5 minutes

38. 1. Know why you are using social
media tools (set social
campaigns goals)
2. Provide added value (add high
quality content)
3. Engage - build
relationships/connect with your
community
4. Network with industry players @
the forefront of developing tools
& apps
5. Stay informed (keep up to date
with current trends in a
constantly changing social
media landscape)
• Over 70% of libraries are using
social media
• 60% have social media accounts
for three years or longer
• 30% of Librarians are posting daily
• Facebook and Twitter popular
channels
Taylor & Francis Survey on Use of Social Media in
Libraries. Survey of Librarians in UK, US, India, Oct, 2014
http://www.tandf.co.uk/journals/access/white-paper-
social-media.pdf
Strategies for Success..

39. Resources for Keeping Up-to-date with Social Media Tools and Mobile Apps
General Resources
• Library Technology Guides (www.librarytechnology.org )
• Lifehacker (www.lifehacker.com)
• Mashable (www.mashable.com)
• OCLC Web Junction (www.webjunction.org)
• Pew Research Internet Project (www.pewinternet.org)
• ReadWriteWeb (www.readwriteweb.com)
• TechCrunch (www.techcrunch.com)
• Tech Soup for Libraries (www.techsoupforlibraries.org)
• Wired (www.wired.com)
• TED: Ideas Worth Spreading (www.ted.com)
Blogs
• ACRL TechConnect (www.acrl.ala.org/techconnect)
• ALA TechSource (www.alatechsource.org/blog)
• David Lee King (www.davidleeking.com)
• iLibrarian (www.oedb.org/blog)
• Librarian in Black (www.librarianinblack.net/librarianinblack)
• Library Future (www.libraryfuture.com/blog)
• Library Stuff (www.librarystuff.net)
• Lita Blog (www.litablog.org)
• Stephen’s Lighthouse (www.stephenslighthouse.com)
• Tame the Web (www.tametheweb.com)

40. Questions
• Ask me now or later.
• E-mail me: Cheryl.Peltier-Davis@sta.uwi.edu
• Send a comment/question to my blog The Cybrarian’s Web
– http://cybrariansweb.com