The document provides an overview of LinkedIn basics and advanced features. It discusses setting up a professional LinkedIn profile with a clear photo, accurate headline, complete work history and education. Additional tips include joining relevant professional groups, keyword optimization, and regularly posting updates to engage connections. More advanced LinkedIn strategies involve creating an expert presence through starting a group, searching profiles, and using the platform as a recruitment tool to find and share job opportunities.

1. Linkedin Basics
Wednesday 20 May 2015

2. OUTLINE
1. LINKEDIN BACKGROUND
2. LINKEDIN BASICs
Personal profiling
Professional data & key word use
Additional content & referrals
Professional groups

3. OUTLINE
3. LINKEDIN ADVANCED
Posting
Creating a Group
Profile viewing & Enriching Contacts
Sharing - Updates

4. BACKGROUND

5. MISSION to connect the world's
professionals to make them more
productive and successful.
BACKGROUND

6. When you join LinkedIn, you get access
to people, jobs, news, updates, and
insights that help you be great at what
you do.
BACKGROUND

7. BACKGROUND
LinkedIn officially launched on May 5, 2003.
Jeff Weiner is the CEO
Founders: Reid Hoffman, Allen Blue,
Konstantin Guericke, Eric Ly and
Jean-Luc Vaillant

8. BACKGROUND – Facts
• 1 million+ followers
• 228second-degree connections with
me!
• 8,080Employees on LinkedIn
• 364 million members in over 200
countries and territories

9. Linkedin – Basics
Profile building OR just another CV?
What you do 1st
Ideas?

10. Profile building from zero basis
*Headline – underneath your name
*Profile picture – close up&clear
http://www.forbes.com/sites/dailymuse/2012/08/14/does-your-linkedin-headline-suck/
Linkedin – Basics

11. Linkedin – Basic steps

12. Headline & Photo

13. Close up & headline

14. Close up and simple

15. Distance

16. Relevance

17. Profile building from zero basis
Without…
*Headline – underneath your name
*Profile picture – close up&clear
or with a wrong/outdated headline
http://www.forbes.com/sites/dailymuse/2012/08/14/does-your-linkedin-headline-suck/
Linkedin – Basics NOT

18. no photo and brief headline
#of connections matters

19. Outdated headline

20. Complete profile
Professional looking photo
Current job title or headline
Industry
2 positions at least – relevant info
Education
Skills
At least 50 connections

21. Industry & preview pic

22. keywording

23. positions

24. positions

25. skills

26. education

27. endorsements

28. groups

29. groups

30. groups
Generally, international professional
groups are rich in content and answers on
various subjects – not necessarily relevant
to the group’s core mission

31. Linkedin – advanced
Posting
Creating a group
Profile viewing
Enriching contacts
Sharing updates

32. posting

33. posting
…branding yourself as an expert in a field

34. creating a group
Visibility to a community you are
interested in
Creating a group of professionals
with your ‘rules’ and style
Setting a tone, branding also
yourself as an expert in the field
Sharing info on your field within this
group
Recruiting

35. enriching contacts
Via groups & other contacts
Try to find people who belong to
your target field.
Do not connect with everyone –
everything – whatever!

36. profile searching & viewing

37. profile searching & viewing

38. sharing updates

39. sharing updates
Learn the art of giving and sharing first

40. Your LinkedIn profile is your new way of
making a strong first impression

41. Other issues to discuss:
Paid vs unpaid membership
Job search
LinkedIn products – a whole industry (webinars,
whitepapers, etc)
Synchronize with all other media or not?

42. Notes to keep
Quality of contacts
Keyword use
Have an opinion & express yourself
Be active in your network – organize, comment, post,
update, share (passivity is a liability)

43. Bonus track
LinkedIn as a recruitment tool

44. Recruitment
When using a tablet – Linkedin app or
through your PC, the LinkedIn
experience is different.
You may choose the following links in
either case

45. Channels

46. Channels

47. Groups
Athens College – Psychico College Alumni
Association
Group with 2,444 members

48. LinkedIn Talent tools

49. LinkedIn Talent tools

50. Sources of info for optimal linkedin use
Main: MIT Sloan Career Development office,
on Linkedin.
Peripheral:
a. https://press.linkedin.com/about-linkedin
Slideshare.net
b. Linkedin for Personal Branding, CV experts,
Μαρία Παφιώλη.
c. Maximizing LinkedIn
d. https://business.linkedin.com/talent-
solutions/products/recruiter for recruitment
e. The Start-up of You, Reid Hoffman (co-
founder and chairman LinkedIn) and Ben
Casnocha, Random House Business Books

51. Linkedin Basics
Wednesday 20 May 2015
Thank you!