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Making Love To The 
Admissions Office: 
Enrollment Management 101 
for Web Professionals 
Chris @cdorso 
Nicole @nlentine ...
ADMISSIONS TERMS 101 
“stealth applicant” 
“buying names” 
“fast app” 
“double depositing” 
“yield” 
“retention” 
“student...
Applications 27,681 26,776 27,466 30,260 33,683 
Admits 11,387 10,527 11,023 11,961 13,935 
Acceptance Rate 41.1% 39.3% 40...
Thank you! #tie10 
Chris D’Orso 
@cdorso 
Assistant Director, Enrollment Communications 
Stony Brook University 
Nicole Le...
Making Love To The Admissions Office -- #heweb14 #tie10
Making Love To The Admissions Office -- #heweb14 #tie10
Making Love To The Admissions Office -- #heweb14 #tie10
Making Love To The Admissions Office -- #heweb14 #tie10
Making Love To The Admissions Office -- #heweb14 #tie10
Making Love To The Admissions Office -- #heweb14 #tie10
Making Love To The Admissions Office -- #heweb14 #tie10
Making Love To The Admissions Office -- #heweb14 #tie10
Making Love To The Admissions Office -- #heweb14 #tie10
Making Love To The Admissions Office -- #heweb14 #tie10
Making Love To The Admissions Office -- #heweb14 #tie10
Making Love To The Admissions Office -- #heweb14 #tie10
Making Love To The Admissions Office -- #heweb14 #tie10
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Making Love To The Admissions Office -- #heweb14 #tie10

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Enrollment management -- what we all used to know as "admissions" back in the day -- is more data-driven than ever before. The funnel is changing, and communication streams are getting more complex. Ensuring that your web team and enrollment team are on the same page is a great way to make sure that your school is maximizing its potential to enroll the right students. Higher enrollment (yield) = more $$ = more HighEdWeb! (What else are you going to do with that? Hire an assistant?!)

This was session #tie10 in the "Technology in Education" track at HighEdWeb 2014.

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Making Love To The Admissions Office -- #heweb14 #tie10

  1. 1. Making Love To The Admissions Office: Enrollment Management 101 for Web Professionals Chris @cdorso Nicole @nlentine #tie10
  2. 2. ADMISSIONS TERMS 101 “stealth applicant” “buying names” “fast app” “double depositing” “yield” “retention” “student who wants to be a doctor but failed HS biology”
  3. 3. Applications 27,681 26,776 27,466 30,260 33,683 Admits 11,387 10,527 11,023 11,961 13,935 Acceptance Rate 41.1% 39.3% 40.1% 39.5% 41.4% Deposits 3,008 2,744 2,909 2,968 3,141 Yield 26.4% 26.1% 26.4% 24.8% 22.5% Enrolls 2,734 2,517 2,674 2,708 2,852
  4. 4. Thank you! #tie10 Chris D’Orso @cdorso Assistant Director, Enrollment Communications Stony Brook University Nicole Lentine @nlentine Senior Assistant Director, Admissions Champlain College

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