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Boostez votre innovation avec la veille

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La veille, ses techniques et ses outils permet d'alimenter votre réflexion et de favoriser l'innovation. Elle en est l'un des facteurs clé de succès. Sachez utiliser les fonctionnalités avancées des moteurs de recherche, automatisez les requêtes et surveillances sur les nombreuses bases de données, donnez la parole à vos clients, faites de la veille sur les startups qui montent, regardez de près les plateformes de crowdfunding, identifiez des partenaires potentiels sur des projets innovants via les plateformes d'open innovation. Bref, soyez à l'écoute de votre environnement, de ses acteurs ! Ne sous estimez pas l'importance de le faire en continu afin d'être réactif. L'économie va vite, celle de l'innovation encore plus.

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Boostez votre innovation avec la veille

  1. 1. Boostez votre projet innovant avec une veille efficace Frédéric Martinet : Actulligence Consulting
  2. 2. 10/06/2014 F. MARTINET | ACTULLIGENCE CONSULTING ✓ Innovation : processus et résultats qui permettent de créer quelque chose de nouveau qui a aussi de la valeur 2
  3. 3. 10/06/2014 F. MARTINET | ACTULLIGENCE CONSULTING ✓ Identification d’opportunités ✓ « Ideation » et invention au développement ✓ Prototypage ✓ Marketing opérationnel ✓ Ventes 3
  4. 4. 10/06/2014 F. MARTINET | ACTULLIGENCE CONSULTING ✓ Entreprendre est-il compatible avec innover ? 1. Manque de temps 2. Rentabilité à court terme 3. Focus commercial 4
  5. 5. L’innovation F. MARTINET | ACTULLIGENCE CONSULTING 10/06/2014 ✓ Nécessite une capacité à s’adapter rapidement en adoptant de nouvelles innovations (produits, processus, stratégies, organisations, etc…) ✓ Désormais l’on inclut les nouveaux business models comme une piste d’innovation potentielle : 1. SaaS 2. Freemium 3. Multilevel Marketing 4. … • More @ : http://theagni.com/2011/12/02/how-to-build-revenue-24-types-of-major-business- models-with-examples/ ✓ Des types d’innovations 1. De incrémentales à radicales 2. De continues à discontinues 5
  6. 6. 10/06/2014 F. MARTINET | ACTULLIGENCE CONSULTING ✓ La veille est un processus continu qui vise à collecter des informations utiles pour l’aide à la prise d’information. Elle consiste dans l’écoute, et l’identification des informations pertinentes, dans la détection des signaux émergents voire des signaux faibles. 6
  7. 7. 10/06/2014 F. MARTINET | ACTULLIGENCE CONSULTING ✓ processus continu ✓ informations utiles ✓ informations pertinentes ✓ signaux émergents ✓ signaux faibles. 7
  8. 8. 10/06/2014 F. MARTINET | ACTULLIGENCE CONSULTING ✓ Veille pour l’innovation : Do IT Yourself 8
  9. 9. La veille scientifique et technique F. MARTINET | ACTULLIGENCE CONSULTING 10/06/2014 ✓ Identification des publications à connotations scientifiques : 1. Articles / publications dans des revues scientifiques 2. Théses 3. Mémoires ✓ Ou techniques : o Brevets ✓ Préalable impératif à tout travail d’innovation : o Etat de l’art o Matériaux / produits existants o Respect juridique ✓ Pour les brevets, publication très tardive (18 mois après dépôt) 9
  10. 10. Brevet : Google patents F. MARTINET | ACTULLIGENCE CONSULTING 10/06/2014 10
  11. 11. Brevets : USPTO F. MARTINET | ACTULLIGENCE CONSULTING 10/06/2014 11
  12. 12. Brevets : Listing de bases de données F. MARTINET | ACTULLIGENCE CONSULTING 10/06/2014 12
  13. 13. Brevets : processus continu (1) F. MARTINET | ACTULLIGENCE CONSULTING 10/06/2014 13
  14. 14. Brevets : processus continu (2) F. MARTINET | ACTULLIGENCE CONSULTING 10/06/2014 14
  15. 15. Brevets : processus continu (3) F. MARTINET | ACTULLIGENCE CONSULTING 10/06/2014 15
  16. 16. Publications scientifiques : Google Scholar F. MARTINET | ACTULLIGENCE CONSULTING 10/06/2014 16
  17. 17. Des centaines (milliers?) de bases de données F. MARTINET | ACTULLIGENCE CONSULTING 10/06/2014 17
  18. 18. Des centaines (milliers?) de bases de données F. MARTINET | ACTULLIGENCE CONSULTING 10/06/2014 18
  19. 19. 10/06/2014 ✓ Les réseaux de personnes 19F. MARTINET | ACTULLIGENCE CONSULTING
  20. 20. Identifier les réseaux de collaboration F. MARTINET | ACTULLIGENCE CONSULTING 10/06/2014 ✓ Si les brevets et même les publications scientifiques paraissent souvent tardivement il existe des moyens de détecter les personnes porteuses d’innovation. 1. Les réseaux sociaux généralistes professionnels pour identifier les personnes porteuses de compétences rares 2. Les réseaux sociaux spécialisés pour identifier les prémices des collaborations 20
  21. 21. LinkedIn Maps pour naviguer dans son réseau pro F. MARTINET | ACTULLIGENCE CONSULTING 10/06/2014 21
  22. 22. LinkedIn Maps pour naviguer dans son réseau pro F. MARTINET | ACTULLIGENCE CONSULTING 10/06/2014 22
  23. 23. Détection de compétences et de nouveaux profils avec LinkedIn F. MARTINET | ACTULLIGENCE CONSULTING 10/06/2014 23
  24. 24. BiomedExperts pour les spécialistes du biologique / médical F. MARTINET | ACTULLIGENCE CONSULTING 10/06/2014 24
  25. 25. 10/06/2014 F. MARTINET | ACTULLIGENCE CONSULTING ✓ Google, toujours lui 25
  26. 26. Utilisez Google intelligemment F. MARTINET | ACTULLIGENCE CONSULTING 10/06/2014 ✓ En dehors de Google Scholar et Google Patent, 1. Utilisez des requêtes complexes 2. Utilisez des filtres par types de fichier 3. Limitez votre recherche à une certaine date 26
  27. 27. Requêtes avancées F. MARTINET | ACTULLIGENCE CONSULTING 10/06/2014 27
  28. 28. Opérateur par fichier F. MARTINET | ACTULLIGENCE CONSULTING 10/06/2014 28
  29. 29. Et filtres par date F. MARTINET | ACTULLIGENCE CONSULTING 10/06/2014 29
  30. 30. 10/06/2014 F. MARTINET | ACTULLIGENCE CONSULTING ✓ Open innovation 30
  31. 31. Des plateformes F. MARTINET | ACTULLIGENCE CONSULTING 10/06/2014 ✓ Les plateformes d’open innovation permettent aux acteurs qui souhaitent répondre à un projet de trouver des partenaires 31
  32. 32. Open innovation pour le bien social F. MARTINET | ACTULLIGENCE CONSULTING 10/06/2014 32
  33. 33. Yet 2 pour connecter technologies et marchés F. MARTINET | ACTULLIGENCE CONSULTING 10/06/2014 33
  34. 34. 10/06/2014 F. MARTINET | ACTULLIGENCE CONSULTING ✓ Vos « clients » 34
  35. 35. Et si vos clients avaient de bonnes idées ? F. MARTINET | ACTULLIGENCE CONSULTING 10/06/2014 35
  36. 36. 10/06/2014 ✓ Small is beautiful 36F. MARTINET | ACTULLIGENCE CONSULTING
  37. 37. Détectez les projets dès le garage F. MARTINET | ACTULLIGENCE CONSULTING 10/06/2014 37
  38. 38. 10/06/2014 F. MARTINET | ACTULLIGENCE CONSULTING ✓ Aller plus loin 38
  39. 39. Rechercher et innover sans limite F. MARTINET | ACTULLIGENCE CONSULTING 10/06/2014 ✓ Pays, langues, cultures, … ne vous limitez pas. L’innovation n’a pas de frontières ✓ Soyez le premier à détecter l’innovation ou les pistes d’innovation et pour cela automatisez la surveillance de votre environnement 1. C’est un investissement 2. Sortez la tête du guidon 3. Pensez hors du cadre 4. Ne restez pas figé ✓ Ne sous-estimez pas les laboratoires de recherche publics. Encore faut-il les identifier. ✓ Lancez vous !!! 39
  40. 40. F. MARTINET | ACTULLIGENCE CONSULTING 10/06/2014 40
  41. 41. Frédéric Martinet Consultant Intelligence Economique, Veille stratégique et e-réputation Actulligence Consulting +33 (0) 6 19 05 41 37 frederic.martinet@actulligence.com www.actulligence.com www.twitter.com/actulligence www.facebook.com/actulligence fr.linkedin.com/in/fmartinet 10/06/2014 F. MARTINET | ACTULLIGENCE CONSULTING 41

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