2. McLuhan’s Ages of Man
• Tribal • Mechanical • Electric
• Collec8ve • Individual • Corporate
• Fragmented • Integral
• Myth • Time‐ & space‐ • Myth (see p. 25)
paLerns
• Oral • Literate • Media
• Viewpoint • Inclusive image
• Centraliza8on • Decentraliza8on
• Complex • Simple • Complex
• Extension • Implosion
3. Cubism is the Medium
“Cubism, by seizing on
instant total awareness,
suddenly announced
that the medium is the
message” (13).
Georges Braque, Man with a Guitar (1911‐12)