Social media tools, especially Facebook, have become as important as having a website. But now that you have a Facebook page, a LinkedIn profile, or a Twitter account, how do you know anyone is actually listening? Are you actually engaging your audience? Attend this session to learn how to use social media effectively, even when time and resources are limited. Presented by Cameron Bloom Kruger, Nonprofit Executive and Communications Consultant.

24. A Cautionary Tale

27. - mr_hank

28. A Cautionary Tale

34. A Cautionary Tale

38. A Cautionary Tale

55. Specific
Measurable
Achievable
Realistic
Timely
Goals should be S.M.A.R.T.

56. Goals should relate
back to your purpose.
Mission
Vision
Strategic Plan
Tech Plan

57. Goals should relate to time.
Short-term
Mid-term
Long-term
Vision

58. Outcome examples…
Increase traffic from Facebook
to our website by 5% in 3 months.

59. Outcome examples…
Increase sales 20% over last year
by November 20th.

60. Outcome examples…
Have Mother’s Day 5K
reposted/retweeted by 6 key
social connectors before event.

63. Clients

64. Clients
Donors

65. Clients
Donors
Volunteers

66. Clients
Donors
Volunteers
Influencers

67. Customers
Investors
Employees
Influencers

70. How much time?
How much money?
Does it meet the goal?
What do you want?

74. How do we get people there?
How many posts per day?
What info do they want?
Do we use events, causes, …?
Who in our network is influential?
Decision-makers
And Policies
Implementer
Innovator
Outcomes
Objectives

76. $

77. Retweets
Followers
References
Quality
Frequency
Likes
Reposts

78. Subscribers
Linkbacks
Shares
Frequency and Quality