Virtual Trade Show Software Platform, Virtual Conference

© Communique Conferencing, Inc. | www.VirtualTradeShowHosting.com | 866-332-2255
Virtual Trade Show Platform

A Little Background About Us
• Fully Hosted Cloud-Based Service
• Leading Provider of Virtual Event and Conferencing Solutions
• 15+ years experience
• ~2,389 Employees in 26 countries worldwide
• Delivered 25,000 events to 5 million participants
• Global Footprint; Offices and Production Capabilities in Americas, Europe, Asia-Pacific
• Ranked #1 Virtual Conference Technology by Forrester Research
• Extensive blue chip client base
• Largest services team in the Industry
• Communiqué Conferencing has maintained an A+ rating with Business Bureau's (BBB)
Accredited Business certification since October 2002. This award confirms Communiqué's
commitment to customer satisfaction and excellence in business practices.
A+
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Global Presence
3
Map Legend
IOperations / Call Centre
IBridging / Data Center Location (Audio/Web/Video)
IUC Data Center Location
IIn-country Presence
Local Presence
(Administrative/Sales Offices, R&D)
Commitment to
personal
attention
Approximately 900
meeting consultants
& account managers
Over 1,700
operations staff
worldwide
Event Service Centers
Voice Bridging Centers
Web Data Centers
Streaming Servers
Call Centers
Video Bridging Centers
Network Operations Center
Sales/Administrative Offices

Partial Clients
4

© Communique Conferencing, Inc. | www.VirtualTradeShowHosting.com | 866-332-2255 6
2016 Meetings & Events Trends

2016 MEETING & EVENT TRENDS
The average physical event costs
$457 per attendee
250 attendees x $457 = $114,250
The average virtual conference costs
$29,000
That equals $116 per attendee

Time for a new approach? Virtual trade
shows are becoming one of the most
popular ways for companies to
communicate their message quickly and
effectively, exhibiting their innovations to a
mass online audience. According to
Forrester’s research, “Virtual Events rank as
the 2nd most important source of information
when business decision makers evaluate
technologies or services to purchase.”
#nogutsnoglory

More Less Unchanged N/A
Virtual meetings 33% 2% 26% 39%
Training meetings 18% 16% 46% 20%
Hybrid meetings 17% 2% 23% 58%
Association meetings 11% 14% 50% 25%
Trade shows 10% 17% 49% 24%
Consumer/marketing events 9% 11% 32% 48%
Sales meetings 9% 8% 45% 38%
Incentives 3% 14% 33% 50%
One third of the respondents to 2016 Successful Meetings’ trends survey said they planned
to hold more virtual meetings in the coming year, compared to just 2 percent who will plan
fewer. This was by far the largest increase in any type of meeting reported. Hybrid events
were second, with nearly 17 percent planning more, and 2 percent planning fewer.
VIRTUAL TRADE SHOW STATISTICS

Source – American Express 2016 Global Meetings & Events Survey

#SHIFTHAPPENS

Virtual Conference Applications
MARKETING TRAINING HR / BENEFITS
Demand Generation Sales / Partner Enablement Recruiting
• Virtual Tradeshows
• User Conferences
• Solution Centers
• Product Centers
• Leadership Forums
Use Cases
• Sales Kickoff Events
• Sales Resource Centers
• Partner Expos
• Partner Training Centers
• Learning Centers
Use Cases
• Recruiting Centers
• Career Fairs
• HR Benefit Centers
• On-Boarding Centers
Use Cases
12

Virtual Conference
SAME BENEFITS
AS A PHYSICAL
CONFERENCE
Exhibitor Booths
Attendee/Exhibitor
Interaction
Networking
Keynotes & Live or
On demand
Presentations
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Features

Powerful 3D Virtual Conference Venue
Exhibit Hall Networking Lounge
Theater / Conference Hall
Resource Center
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Virtual Conference Features
Registration
Beautiful customized landing pages for attendee registration including
email reminders.
Home Plaza A custom lobby with a show greeting and navigation to other show locations
Auditorium
Attend scheduled live and on-demand presentations within the virtual show.
No downloads. No pop-ups. Comes with tools to search and bookmark.
Exhibit Hall A 3-D show floor with custom exhibitor booths.
Resource Center
A central repository of all show content – webcast presentations, demos,
documents and presentations with search and bookmark tools
Exhibitor Booth
Booths can be chosen from template library or designed from existing
sketches. Booths can offer white papers, product collateral, demos, rich
media content, surveys, polls and giveaways to visitors. Group and
individual live chats are available for engaging with booth visitors
Networking /
Communications Center
Professional networking tools to find best matches for attendees, message
board forums, message center to send/receive messages and individual or
group chat areas.
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1) Built-In Communique Registration Form
• Created using Communique’s easy registration form builder
• Stakeholders & Visitors register & log in via the Communique registration site
2) “Fast Access” Integration
• Registration is done on the customer’s website [or some other site/application]
• User’s information is saved in the Communique Data Base
3) Database Integration
• Registration is done on the customer’s website [or some other site/application]
• Upon login – Communique will check the customer's DB and retrieve user’s
information into the Communique DB
4) File upload
• The customer provides all registrant information in a (.csv) file
• The file is uploaded by Communique to the Commuqinue database
Registration – Flexible Options
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• Collects specific information
required by hosting organization
• Registration can be restricted to
specific domain or registration can
block specific domains
• Include Flash animation or static
banner graphic
• Lead Origin/Campaign source
tracking codes
• Email confirmation and reminders
• Pre Event Registration data
available for download in real time
• Post Event Emails can be sent
automatically
– Thanks for joining
– Sorry we missed you
Registration – Communique Form
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Registration – Social Media Integration
• Single sign-on via Facebook, LinkedIn or Google+
• Share with social media
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Home Plaza
• Pick from dozens of backgrounds or upload your own
• Enables easy navigation for attendees
• Use a walk-out greeter or jumbotron video screen
• Promote sponsors with banners
• Social media links for promoting
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Home Plaza
Or easily upload a custom image from any camera or smart phone
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Home Plaza - Greeter
Greet attendees with a Jumbotron video or walk-out greeter
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Exhibit Hall With Booths
Walk the exhibit floor…
Visit exhibitor booths, chat
with representatives,
download literature, watch
videos, take a survey,
register for a prize, etc.
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Custom Booth Example
24
Easily upload any image for a custom booth

Booth Features
25
Chat Live With Booth Reps

Booth Features
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Booth Rep Proactive Chat Invite (optional)

Booth Features
Chat, Forum and Social Media Links
27
Send Offline Message
to Booth Owner Live Booth Chat
Forum
w/Threaded
Discussion
Links to Social Media
or Display Live Feed

Booth Features
Information Kiosk
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Access documents, view/download
literature, watch videos, take a survey,
prize giveaway, watch presentations, etc

Booth Features
Scheduled Announcements
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Theater - Webcasts
Formats:
• Audio + Slides
• Video Only
• Video + Slides
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Options:
• Live
• Semi-Live
• On-Demand

Theater - Example Webcasts

Webcasting – In-Room Mode
In-Room Mode complements the Webcast
experience for in-person attendees to events that
have both online and in-person components (hybrid
events). Now in-person attendees can enjoy the same
level of participation as the virtual audience via their
mobile device with no app or plug-in required.
In-Room mode empowers every attendee with all the
interactive features traditionally available only to
online attendees. In-person attendees can ask
questions, answer polls, and view and save content.
Attendees simply type any questions into the Q&A
panel without the need to move the microphone. With
In Room Mode, everyone has a front-row seat to view
presentations.
Click here to download a product overview.

Webcasting – Attendee Attention Tracking

Webcasting – Polls

Webcasting – Forum w/Threaded
Discussion

Webcasting – Certification Webcast
Certification Webcast allows presenters to create simple, direct certification
options without the overhead of designing a complex course environment.
The presenter can enforce minimum requirements to create a pass/no pass
decision or certificate. The options for passing criteria can be any of the
following or combination of each:
• Minimum participation during a live
webcast
• Minimum participation during an on-
demand webcast
• Attendee polling – Attendees are required
to answer a number of predefined polls.

Webcasting – Lucky Draw Winner

Webcasting – Robust Reporting

Networking Features
Group Chat Post Forum TopicsShare Threaded Discussions
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Networking Lounge Location

Networking Features
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Peer networking is a key element of any
trade show. Attendees can see who is
attending and who has attended the
event. Attendees can chat with each
other and share business cards.
Peer Networking

Resource Center
Central repository for digital content (videos, documents, etc.)
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• One-to-one chat – can take place in any location
• Group chat – generally used in Plaza, Networking
Lounge and Exhibit Booths.
• Scheduled chats
• Skype Video Conference
• Booth Chat – group, one-to-one or attendee-to-booth rep
• Network Builder – an ability to search show attendees to exchange vcards and chat
• Message Board Forums – Post topics to get the opinions of attendees or contribute to the thread of
conversation.
• Messages – In-show email that can be forwarded to an external email account
• Session Q&A – Every Keynote or Breakout can include moderated Q&A, where attendees enter
questions into the console and receive answers either verbally during the Q&A portion of the session, or
via text response individually or to all session attendees.
• Session Polls – Single question polls can be included in any Session
• Session Surveys – a multiple question survey can be included in any Session (may be used as Session
evaluations)
• Booth Surveys – a multiple question survey can be included in each Booth; may be used in conjunction
with a prize drawing or other incentive.
• Prize Giveaways
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Key Differentiator
Interactivity

Key Differentiator
Global / Multilingual Translation – 37 Languages
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Key Differentiator
• Full interactivity
• Viewing live and on-demand
webcasts including video
• Interacting with other visitors
in the Networking Lounge
• Chatting with booth reps
• Participating in discussion
forums
• Accessing all on-demand
content
• Secure login
• Use scroll, pinch zoom and
other native device navigation
• Full access to Q&A sessions
Mobile Device Support
44

Key Differentiator
Easy Attendee Navigation – Now Live Indicator
“Now Live” Indicator
When a live session is in progress
the “Now Live” button will appear.
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Key Differentiator
Easy Attendee Navigation – What’s New Indicator
“What’s New” Indicator
For any returning attendee, new content that
has been added to the venue since their last
visit will be identified. This allows the newly
added content and locations to be easily found
and utilized more quickly, closing the gap from
their previous visit.
Clicking the Subscribe button will add the
attendee to the ‘What’s New’ email list
where they will receive a weekly email with
a personalized list of the new content, jobs
and locations that have been added to
the conference.
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Key Differentiator
Gamification
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Key Differentiator
Gamification - Leaderboard
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Key Differentiator
3rd Party Software Integration
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Communique virtual conference platform has integration with leading 3rd party
LMS and CRM software. An API or SAML is available to integrate with other
software or databases to pass information or allow Single Sign On (SSO)..

Administrator Console

Easy to Set Up
Easily pick from
dozens of existing
templates and
colors or upload
your own images
from a camera or
smart phone
51

Easy Booth Set Up
Step 1
Pick your design from dozens of templates and color choices or
upload your own background image from any camera or smart phone
Step 2 Add your content
52

Booth Rep Dashboard
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Reporting & Analytics

Detailed Analytics & Reporting
Attendee Reporting
• Who are they?
• Where did they come from?
• Where are they located?
• Did they attend after registering?
Activity Metrics
• How long did they stay?
• Which locations & booths did they visit?
• What did they view?
• What did they take?
• Whom did they chat or talk to?
Interest Metrics
• What are they interested in?
• What questions did they ask?
• What information did they request?
• Did they view documents, videos or other
content?
55

Registration & Attendance Reporting

Click for each booth
to access a report of
booth visitors
Click for each
booth to access
booth chats
Click to see booth
content (docs,
videos, etc.)
accessed
Click to see social
media shares and
messages
Booth Reporting

Robust Reporting
Webcasts Viewed, Booths Visited, Resources Accessed
58

Robust Reporting
Registrants
• The user who registered to the event
Live Visitors
• The users who visited the event
No Shows
• The users who registered to the event but have no yet visited
Origin Tracking
• Any origin tracking codes used are listed along with how many
people registered and visited with each one
Registration Method
• Breakdown of registrants and visitors per registration method
(microsite, fast access, SAML, DB integration, social media,
multi event registration, system).
Mobile
• The Mobile report displays the number of visitors and the
average event visit time for each device category
*Real-time reports are indicated by a green clock
as shown below and are updated every 5 minutes
Registration Reports
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Robust Reporting
Attendee Reports
Detailed Reports
Locations Per Visitor
• Shows which locations each visitor went to
and how long they spent in each location
Job Applications
• Displays job postings and the number of
applications for each position. Can filter
down to jobs by owner or location.
Audience Distribution
• Registrants or attendees distribution be any
single selection, registration field.
Webcasts Per Visitor
• Visits and podcast downloads for a
selected group of webcasts
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Robust Reporting
Attendee Reports
Webcasts
• Attendees and metrics per webcast
Booths
• Visitors and metrics per webcast
Lounges
• The attendees, visit time, forum posts and public chat messages
per lounge
Resource Centers
• The attendees, visit time and content views per resource center
Quizzes
• Details on who tool quizzes and the results
Surveys
• Survey results and details of the users who took the surveys
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Robust Reporting
Attendee Reports
Detailed Reports
Webcast Additional Info
• Additional metrics per webcast
Booth Additional Info
• Additional metrics per booth
Halls
• The attendees and visit time per hall
Moderated Chat
• Attendees and metrics per moderated chat
Job Centers
• The attendees, visit time and content views
per job center
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Worldclass Infrastructure

A
B
Unmatched Speed, Scalability & Reliability
DATA CENTERS
CDN
CDN
CDN
Virtual Events
Two Data Centers
with Instantaneous
Fail-Over
Complete
A / B Path
Redundancy
Triple CDN
Redundancy
64

Fanatical Support

Key Differentiator
Dedicated Support Before, During & After Your Virtual Conference
• Manages account and tracks
major project milestones
• Monitors account health
• Primary point of escalation
• Assists with contract questions
• Resolves billing questions
• Primary point of contact
throughout the Virtual Show
• Manages timeline, project plan
and all deliverables
• Manages all support tasks in
relation to the show
• Monitors live show
• Primary point of contact
throughout the Webcast
production
• Manages timeline, project plan
and all deliverables
• Manages all support tasks in
relation to the webcast
• Monitors live webcast
Account
Manager
Virtual
Event
Manager
Webcast
Manager
66

The Virtual Event Process
Robust Technology + People + Proven Process = SUCCESS
Kick–off &
planning
Registration
Page
Launch
Booths & resource center build
Webcast/webinar production
Venue/event customization
Email
reminders
Environment
Review
Event live
Booth Accounts
Form
Booth Content
Guide and Training
Build Booths
Booth Rep Training
Webcast Content
Checklist
Create Webcast
Locations
Webcast Content
Email Copy
Schedule Email
Blasts
Microsite Creation
Form
Build Microsite
Venue Content
VEC/Venue Build
Project Schedule
Virtual Event
Creation Form
Create Virtual
Event
Responsibilities: Client Communique Conferencing
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Awards
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Brandon Hall Award Winner – 2011, 2012
First Place and Ex Award - 2011
“Most Innovative” – 2010 & 2011
3 Awards with Elearning! Magazine 2012,2013
Best Technology – Virtual Learning 2013
Event Design Magazine “Best Virtual
Environment - 2012
Best Virtual Learning Environment By
Elearning! & Government Mag - 2014

Case Studies

Case Study - Virtual Training/Learning
70
• Virtual Learning Environment so employees could instantly access
content, SME’s and collaborate with peers
• Reduced cost from $2,000+ to $62 per trainee
• Saved almost $2,000,000

Case Study - Virtual Partner Conference
71
• Educated 2,000 partners in 2 days across 82 countries.
• Over 4,000 information downloads
• 5,000 booth visits
• 900 booth chats

Case Study - Virtual Trade Show
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• True virtual campus, with several virtual environments
• The world’s largest virtual environment for lead generation
• More qualified leads and lowered CPL to under $20
• Sales pipeline of over $475,000,000
• Actual revenue of $98,400,000

Case Study – Virtual Training Center
• 52% viewed ALL training content available
• Average visit time was 2 hours and 12 minutes
• The training team tracked learning behavior the first 120 days and the
adjusted the environment structure content to improve results
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Case Study – Job Fair
Welcome Plaza with
Jumbotron Video
Jobs Hall with Exhibitor
booths, chat with booth
reps, download literature,
watch videos, etc…
74

Disney – Career Fair
Welcome Plaza with
Jumbrotron Video
Welcome Plaza with Custom background image
75

AT&T Virtual
Hospital
Let’s Get Creative!
Ford Virtual
Auto Show
76

Pepsi Virtual
Collaboration Cafe
Let’s Get Creative!
Hershey’s
77

Contact Us
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vshow@communiqueconferencing.com
• US & Worldwide: 1+866-332-2255 or 1+202-
266-0058
• Canada: 1+866-332-2255
• UK: 0808 238 0649
• Ireland: 1 800932407

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Editor's Notes