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BURNING DOWN THE BLOCKS! 
SPARKING COLLABORATION 
THROUGH CREATIVE PLAY
HELLO, IT’S NICE TO MEET YOU. 
CAROLYN CHANDLER ANNA VAN SLEE 
@chanan @adventuringanna
LET’S GO ON AN #ADVENTURE
HERE IS OUR ADVENTURE MAP: 
SPONGE SPARK SPLATTER SCULPT STORYTELL 
Choose a design 
challenge and 
immerse in the 
related context. 
What do you want to 
make better? For 
who? 
Take insights from 
Sponge. Define your 
audience and their 
needs. Generate the 
solution idea you 
want to design. 
Brainstorm multiple 
ideas (quantity over 
quality). Explore 
possible features 
and content. 
! 
Form and refine 
your solution with 
user insights and 
design strategy. 
! 
Express the 
importance and 
meaning of your 
solution.
LET’S PLAY ! 
(AGENDA) 
• Problem: Barriers to 
Group Co-Creation 
• Solution: Collaboration 
Strategies 
• In Practice: Spark-A-Thon! 
• Tips, Tricks & Hacks
WE’VE GOT PROBLEMS 
Barriers to Collaboration and Co-Creation: 
• Departmental Silos 
• Generation Gaps 
• Power Distances
DEPARTMENTAL SILOS 
One person = One role = One great way to stifle creativity
GENERATION GAPS 
From WiFi to Hi-Fi, we’ve got some differences to overcome.
POWER DISTANCES 
Pressure to perform can be murder on creativity
KEEP CALM & COLLABORATE 
Strategies to Maximize “Group Think” Dynamics: 
• Focused Challenges 
• Abductive Logic 
• Play
FOCUSED CHALLENGES 
Adding and removing constraints can force a game-changing 
perspective shift in your perspective on a problem.
ABDUCTIVE LOGIC 
Nothing gets the creative juices flowing like a non sequitur.
PLAY 
Play is practice for the real world, but without the consequences
THE SPARK-A-THON
SPARK-A-THON TYPE A 
The Problem-Finding Spark-a-Thon encourages 
bigger-picture thinking and involves field exploration 
(LET’S START ONE NOW…)
REMEMBER MAD LIBS? 
• Shout out some Activities! 
• Next, give us some User Types! 
• Finally, let’s have some Improvements! 
IF YOU ARE DOING THIS FOR WORK, 
MAKE SURE TO INCLUDE SOME 
ELEMENTS THAT ARE RELEVANT TO THE 
PROBLEM YOU WANT TO SOLVE.
Spark Frame 
Make this activity... 
Considering these problems... 
Considering these problems... 
improved in this way (more, less...) for these people: 
we’ll spark solution ideas by asking: 
CHALLENGE 
SPARK 
SOLUTION IDEAS
START YOUR ASSUMPTIONS! 
Break into teams of 2-4 with the folks around you and 
discuss your Challenge. 
What is good about this situation now? What’s broken? 
What do you think are the most urgent problems to 
solve? 
WHEN YOU’RE DOING THIS FOR-REALSY, 
COMMIT TO A MULTI-DAY AFFA I R .
MAKE TIME FOR INTROSPECTION
GET OUT IN THE FIELD
Sparking Collaboration Through Creative Play
Sparking Collaboration Through Creative Play
Sparking Collaboration Through Creative Play
Sparking Collaboration Through Creative Play
Sparking Collaboration Through Creative Play
Sparking Collaboration Through Creative Play
IN SUMMARY… 
The Problem-Finding Spark-a-Thon is good when your 
team is jumping to solutions too quickly. 
It encourages bigger-picture thinking and involves field 
exploration. It helps with building a more collaborative 
team culture around ideating. 
Think 80% play and 20% work.
SPARK-A-THON TYPE B 
The Problem-Solving Spark-a-Thon develops 
collaborative creation and idea refinement
PROVIDE CONSTRAINTS
Spa Day Planner (Hypothetical Challenge) 
Hosted parties are a common approach that our consultants use to share their passion for 
products, and to gain new customers. Our company and its consultants have a business 
goal to increase the number of parties hosted. 
! 
However, encouraging non-consultants to host parties can sometimes be difficult due to: 
! 
• Scheduling difficulties 
• Reluctance of potential guests to attend a “product-centric” party 
• Other reasons? 
Challenge: 
Design a party-scheduling tool that also helps overcome other obstacles that may 
interfere with attendance. 
!
Spa Day Planner: Personas 
Patricia the Planner (32) 
Patricia is an avid explorer of her city - if you go to a fest in the summer, 
you’ll probably run in to her. She’s also the magnet that draws her friends 
together. About once a month, she tries to plan a get-together. 
Patricia really likes the idea of doing double-duty, supporting her friend 
(who is a consultant for the company) and hosting a spa event that will 
draw out her friends. As a vegan, she’s also interested in our products 
herself, but hasn’t tried them yet. 
Goals 
• Find or host interesting events - ones that will get several of her friends together. 
• Be a supportive friend. 
• Have an event that she can host with minimal work, so she can enjoy the party 
itself. 
! 
Frustrations 
• It’s so hard to get friends to commit! Everyone has such busy schedules, and 
many of Patricia’s friends have kids, so they have to arrange for babysitters or 
work with their spouse’s schedules. Patricia feels like she spends most of her 
time negotiating dates, or trying to think of events that will really get friends 
interested and excited. 
• Patricia is worried that some of her friends may feel pressured to come to a party 
where products are being sold.
ROLE-PLAY
GENERATE IDEAS
CHOOSE THE BEST TOGETHER
SHOW OFF YOUR STUFF
IN SUMMARY… 
The Problem-Solving Spark-a-Thon is good when your 
team has trouble expanding on ideas and then 
choosing the best - saying no to the rest. 
It encourages team decision-making and provides 
guidance on navigating the uncomfortable aspects of 
criticism. 
Think 50% play and 50% work.
TIPS, TRICKS & HACKS: 
• These exercises can be used together, or separately 
• Try a play warm-up to get people “in the mood” 
• Solicit ideas both coming into the activity (or have 
some pre-prepared), and after it’s over
THANK YOU! 
YOU’VE BEEN A REAL TROOPER! 
@chanan 
@adventuringanna

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Sparking Collaboration Through Creative Play

  • 1. BURNING DOWN THE BLOCKS! SPARKING COLLABORATION THROUGH CREATIVE PLAY
  • 2. HELLO, IT’S NICE TO MEET YOU. CAROLYN CHANDLER ANNA VAN SLEE @chanan @adventuringanna
  • 3. LET’S GO ON AN #ADVENTURE
  • 4. HERE IS OUR ADVENTURE MAP: SPONGE SPARK SPLATTER SCULPT STORYTELL Choose a design challenge and immerse in the related context. What do you want to make better? For who? Take insights from Sponge. Define your audience and their needs. Generate the solution idea you want to design. Brainstorm multiple ideas (quantity over quality). Explore possible features and content. ! Form and refine your solution with user insights and design strategy. ! Express the importance and meaning of your solution.
  • 5. LET’S PLAY ! (AGENDA) • Problem: Barriers to Group Co-Creation • Solution: Collaboration Strategies • In Practice: Spark-A-Thon! • Tips, Tricks & Hacks
  • 6. WE’VE GOT PROBLEMS Barriers to Collaboration and Co-Creation: • Departmental Silos • Generation Gaps • Power Distances
  • 7. DEPARTMENTAL SILOS One person = One role = One great way to stifle creativity
  • 8. GENERATION GAPS From WiFi to Hi-Fi, we’ve got some differences to overcome.
  • 9. POWER DISTANCES Pressure to perform can be murder on creativity
  • 10. KEEP CALM & COLLABORATE Strategies to Maximize “Group Think” Dynamics: • Focused Challenges • Abductive Logic • Play
  • 11. FOCUSED CHALLENGES Adding and removing constraints can force a game-changing perspective shift in your perspective on a problem.
  • 12. ABDUCTIVE LOGIC Nothing gets the creative juices flowing like a non sequitur.
  • 13. PLAY Play is practice for the real world, but without the consequences
  • 15. SPARK-A-THON TYPE A The Problem-Finding Spark-a-Thon encourages bigger-picture thinking and involves field exploration (LET’S START ONE NOW…)
  • 16. REMEMBER MAD LIBS? • Shout out some Activities! • Next, give us some User Types! • Finally, let’s have some Improvements! IF YOU ARE DOING THIS FOR WORK, MAKE SURE TO INCLUDE SOME ELEMENTS THAT ARE RELEVANT TO THE PROBLEM YOU WANT TO SOLVE.
  • 17. Spark Frame Make this activity... Considering these problems... Considering these problems... improved in this way (more, less...) for these people: we’ll spark solution ideas by asking: CHALLENGE SPARK SOLUTION IDEAS
  • 18. START YOUR ASSUMPTIONS! Break into teams of 2-4 with the folks around you and discuss your Challenge. What is good about this situation now? What’s broken? What do you think are the most urgent problems to solve? WHEN YOU’RE DOING THIS FOR-REALSY, COMMIT TO A MULTI-DAY AFFA I R .
  • 19. MAKE TIME FOR INTROSPECTION
  • 20. GET OUT IN THE FIELD
  • 27. IN SUMMARY… The Problem-Finding Spark-a-Thon is good when your team is jumping to solutions too quickly. It encourages bigger-picture thinking and involves field exploration. It helps with building a more collaborative team culture around ideating. Think 80% play and 20% work.
  • 28. SPARK-A-THON TYPE B The Problem-Solving Spark-a-Thon develops collaborative creation and idea refinement
  • 30. Spa Day Planner (Hypothetical Challenge) Hosted parties are a common approach that our consultants use to share their passion for products, and to gain new customers. Our company and its consultants have a business goal to increase the number of parties hosted. ! However, encouraging non-consultants to host parties can sometimes be difficult due to: ! • Scheduling difficulties • Reluctance of potential guests to attend a “product-centric” party • Other reasons? Challenge: Design a party-scheduling tool that also helps overcome other obstacles that may interfere with attendance. !
  • 31. Spa Day Planner: Personas Patricia the Planner (32) Patricia is an avid explorer of her city - if you go to a fest in the summer, you’ll probably run in to her. She’s also the magnet that draws her friends together. About once a month, she tries to plan a get-together. Patricia really likes the idea of doing double-duty, supporting her friend (who is a consultant for the company) and hosting a spa event that will draw out her friends. As a vegan, she’s also interested in our products herself, but hasn’t tried them yet. Goals • Find or host interesting events - ones that will get several of her friends together. • Be a supportive friend. • Have an event that she can host with minimal work, so she can enjoy the party itself. ! Frustrations • It’s so hard to get friends to commit! Everyone has such busy schedules, and many of Patricia’s friends have kids, so they have to arrange for babysitters or work with their spouse’s schedules. Patricia feels like she spends most of her time negotiating dates, or trying to think of events that will really get friends interested and excited. • Patricia is worried that some of her friends may feel pressured to come to a party where products are being sold.
  • 34. CHOOSE THE BEST TOGETHER
  • 35. SHOW OFF YOUR STUFF
  • 36. IN SUMMARY… The Problem-Solving Spark-a-Thon is good when your team has trouble expanding on ideas and then choosing the best - saying no to the rest. It encourages team decision-making and provides guidance on navigating the uncomfortable aspects of criticism. Think 50% play and 50% work.
  • 37. TIPS, TRICKS & HACKS: • These exercises can be used together, or separately • Try a play warm-up to get people “in the mood” • Solicit ideas both coming into the activity (or have some pre-prepared), and after it’s over
  • 38. THANK YOU! YOU’VE BEEN A REAL TROOPER! @chanan @adventuringanna