1) 40% of women in STEM+ fields leave their careers within 5-7 years, costing US employers over $9 billion. Gotara aims to address the real reasons women leave or stagnate through bite-sized, just-in-time training. 2) Gotara's behavioral data shows women early in their careers face hurdles leaving the workforce, while experienced women face issues like feeling undervalued or having no career growth opportunities. 3) Gotara's programs provide timely help from other women in STEM+, a safe space to ask for advice, and aim to create a more supportive work environment for women to succeed long-term in their careers.

1. WOMEN IN STEM+
D Sangeeta
Founder & CEO, Gotara
A career Growth platform for women in STEM+
Gotara Confidential

2. 40% of STEM+ women
leave their careers
within 5-7 yrs*
>$9B
Cost to US employers** +
- Accelerated by Pandemic
- Massive Demand for STEM roles
- Need to address Diversity Gap
THE
PROBLEM
Gotara Confidential
* Nature article
** Gallup Article

3. GOTARA’s BEHAVIORAL DATA ON THE LEAKY PIPELINE
Note: Our data is based on 17,000+ members in 163 countries
Early Career
Navigating hurdles & leaving the workforce.
1 2
Experienced
3

4. DEI RADAR MAP – REFLECTING ORGANIZATION CULTURE

5. 40
35
30
25
% 20
15
10
5
0
Undervalued Marginalized Manager not No Self-improvement Dumped No Low No Role Poor Benefits
Supportive Opportunities on at Work Flexibility Compensation Model
Gotara addresses the real reasons
STEM women leave or stagnate.
UNCOVERED REAL REASONS FOR ATTRITION

6. WOMEN NEED THREE ASPECTS TO SUCCEED
Timely Help
From STEM
Women
Leaders
Safe Space
To ask for Advice
Supportive
Environment

7. "I feel valued and respected - I'm more confident and
I'm helping my organization prioritize initiatives in a new
and more effective way.“
MEET LENA
- 2 Yrs experience
- Lacked negotiation skills
- Felt overworked &
overwhelmed
Solution
- Leveraged organization's strategy module instead
- Insight to deny, accept or reprioritize requests
- Mapped her work to stakeholder's requests
A PRODUCTR LEADER

8. MEET
- 16 Yrs experience
- How to manage conflicts
- Have unreasonable
expectations from
manager
Solution
- Learnt “Have Tough Conversation” Skill
- Listened to their POV and put myself in their shoes
- Asked why and proposed a solution that got accepted
AN ENGINEERING
LEADER
My manager accepted most of my
recommendations. We have now made changes
that will work with my team and his
expectations. This is much more valuable
for product discussions at account level.
Thanks for the tips ;)

9. A UNIQUE SOLUTION
Bite-Size & Just-in-Time offering
that upskills & empowers
individuals to create positive
impact within 8 weeks
Nano-learning
• Confidential & Personalized
• JIT & Available (24x7)
• Relevant Content (by & for STEM+)
Hence High Applicability to Work
• Nanolearning for Managers and the
Employer
• Scalable Enterprise Platform

10. PROGRAMS TO ADDRESS SPECIFIC NEEDS
STEM+ Women
Recent University
Graduates
The Leaders
Who Want to
Drive DEI
STEM+ Women
1-15 Years
Experience
1 2 3

11. HOW TO MEASURE IMPACT OF YOUR EFFORTS?
Gotara ROI Metrics Employers ROI Metrics
Translation ROI Metrics
• NPS
• Skills Ratings
• Advice Ratings
• Platform Performance
• % Skills Improvement
• % Applied
• % Achieved Goals
• % Advice Implemented
• Promotion
• Retention
• Topline Growth
• Productivity

12. STAR PROGRAM ROI METRICS
100%
of participants & managers Recommend the program
100%
of participants Applied training in their day-to-day work
100%
of the
participants
made
improvements
on their goals
94% of the
managers agree
n = 350
95%
of participants rated 20-80% Skills Improvement
91%
Completed the program

13. PANEL