Here are some key things we can learn from comparing business and church uses of social networking: - Businesses often use social networking in more interactive, participatory ways (e.g. asking questions, getting user input) that could strengthen church ministry online engagement. - Simple things like announcing special events or new programs on the church's social media pages helps keep people informed and involved in real-time. - Businesses track relevant metrics like traffic sources and conversions to measure their social media effectiveness - churches could also track engagement metrics. - Studying high-performing company pages can provide ideas on creative uses of features, content scheduling, and community-building strategies for church ministry pages. - An environment encouraging

1. Social Networking:
Communities for Christ
Caroline Cerveny, SSJ-TOSF, D. Min.
INTERACTIVE CONNECTIONS
St. Augustine Diocese

2. Networking is not a new concept. People have an innate drive to connect with one another. We are creatures created in the image of God, whom w
Watch this short video for a further explanation of Social Networking.
PFLAUM PUBLISHING GROUP
Your Sponsor
CATECHIST.
TODAY’S
CATHOLIC
TEACHER
The National Directory for Catechesis encourages the
PFLAUM solid and continuing formation of catechists: "Since
GOSPEL effective catechesis depends on virtuous and skilled
catechists, their ongoing formation should enhance
WEEKLIES
the human, spiritual, and apostolic qualities and
catechetical skills they bring to their ministry" (page
238).

3. Today’s Focus
Social Networking: Communities for Christ
This workshop will explore the use of Social Networking tools as a
way to create connections that reflect respect, friendship and
dialogue among people of faith. We will...
1 Identify several popular social networking platforms and their
unique features
2 Understand the purpose of social networking in a faith-based
context
3 Pros and cons of using social networking in faith formation
4 Locate Catholic resources that support social networking as
an evangelization tool
5 Create your own individual accounts in Facebook, Twitter and
Digital Catechesis (after workshop)
6 Share resources and examples of faith-based social networking
and become more comfortable using these platforms
7 Digital Citizenship - the Social, ethical, and human issues.

5. Let us pray…
Who is a rainbow for you?
It takes both the sun
and the rain to make a
beautiful rainbow.

6. Today’s Focus
Social Networking: Communities for Christ
This workshop will explore the use of Social Networking tools as a
way to create connections that reflect respect, friendship and
dialogue among people of faith. We will...
Identify several popular social networking platforms and their
✓ 1
unique features
2 Understand the purpose of social networking in a faith-based
context
3 Pros and cons of using social networking in faith formation
4 Locate Catholic resources that support social networking as
an evangelization tool
5 Create your own individual accounts in Facebook, Twitter and
Digital Catechesis (after workshop)
6 Share resources and examples of faith-based social networking
and become more comfortable using these platforms
7 Digital Citizenship - the Social, ethical, and human issues.

7. What is Social Networking?
• A grouping of individuals into specific
groups
• Most popular online
• Varied topics

8. Templates
Your own sub headline
Social Networking in Plain English - http://www.youtube.com/watch?v=6a_KF7TYKVc

9. Why Popular?
Participatory Culture
• What is participatory culture?
http://www.youtube.com/watch?v=2H3UzRtmX24

10. Personal Learning Network
Your way to develop new skills

11. How Stuff Works
General information about Social Networking
• Discovery Communications has
assembled a wide range of articles about
Social Networking
http://computer.howstuffworks.com/internet/social-networking/information

12. How Stuff Works
http://computer.howstuffworks.com/internet/social-networking/information/start-
social-networking-site.htm

13. Which Ones to Focus On?
• Popular Social Sites
– www.facebook.com
– www.linkedin.com
– www.digitalcatechesis.ning.com

14. LinkedIn
• Used by over 70 million professionals
• Stay informed about your contacts and industry
• Achieve goals
• Control professional identify online

15. Who uses LinkedIn?
• Business Professionals
• Non-profit agencies
• Social workers
• Pastoral care ministers
• Educators
• Others

16. What are LinkedIn Groups?
• Groups are chat rooms where you can reach
professionals in your industry to discuss various
topics
• Search by topic of interest
• Examples:
• Search on teachers = 2,082 groups
• Search on non-profit groups = 46,196 groups

17. How to begin
• Create a LinkedIn account
• Set your profile
• Upload your e-mail contacts to your LinkedIn account
• Read the User Guide found under the More category which
provides step-by-step easy directions
• For more instructions, view the YouTube video For more
information and resources: Understanding the basics of
using LinkedIn:
http://www.youtube.com/watch?v=IzT3JVUGUzM

18. Facebook
• One of the most popular social networking websites
• Used to keep in touch with family and friends
• Ability to upload pictures
• Ability to send messages
• Can view unprotected information
• Used by future employers to evaluate candidates
• Can be a hacker’s paradise

19. Facebook
Mark Zuckerberg
http://www.youtube.com/user/theofficialfacebook?blend=1&ob=5#p/a/811EAB4503D9DFFE/0/HmNCBqAoIV0

20. Facebook Stories
http://stories.facebook.com

21. How to begin
• Create an account
• Set your profile – identify who gets to see what
information
• Begin adding material to your page

22. Today’s Focus
Social Networking: Communities for Christ
This workshop will explore the use of Social Networking tools as a
way to create connections that reflect respect, friendship and
dialogue among people of faith. We will...
Identify several popular social networking platforms and their
1
unique features
Understand the purpose of social networking in a faith-based
✓ 2
context
3 Pros and cons of using social networking in faith formation
4 Locate Catholic resources that support social networking as
an evangelization tool
5 Create your own individual accounts in Facebook, Twitter and
Digital Catechesis (after workshop)
6 Share resources and examples of faith-based social networking
and become more comfortable using these platforms
7 Digital Citizenship - the Social, ethical, and human issues.

23. What does the Church have to say
about Social Networking?
• Since 1938, the Church has been a
proactive voice in the use of modern
communications technology.
• Since Vatican II, Church’s contribution on
the subject of communications media and
social networking ongoing.

24. Catholic Church and the social
networking site, XT3
http://www.youtube.com/watch?v=mIRtHGAxmKM

25. World Communications Day
Established by Pope Paul VI in 1967
Intent of establishing a forum to address the
world on issues of mass communication. If
you would like to browse through the titles of
all forty-five World Communications Days,
click.
http://www.pccs.va/pccs/documenti/gmcs2010/cd/gmcs_eng_1967-2010.htm

26. Inter Mirifica (1963)
Decree on the Media of Social Communications
Among the wonderful technological discoveries which men of talent, especially
in the present era, have made with God's help, the Church welcomes and
promotes with special interest those which have a most direct relation to men's
minds and which have uncovered new avenues of communicating most readily
news, views and teachings of every sort. The most important of these
inventions are those media which, such as the press, movies, radio, television
and the like, can, of their very nature, reach and influence, not only individuals,
but the very masses and the whole of human society, and thus can rightly be
called the media of social communication. (Introduction #1)
http://www.vatican.va/archive/hist_councils/ii_vatican_council/documents/vat-
ii_decree_19631204_inter-mirifica_en.html

27. World Communications Day-2011
Truth, Proclamation and Authenticity
of Life in the Digital Age
It is an ever more commonly held opinion that, just as the Industrial
Revolution in its day brought about a profound transformation in society
by the modifications it introduced into the cycles of production and the
lives of workers, so today the radical changes taking place in
communications are guiding significant cultural and social
developments. The new technologies are not only changing the way we
communicate, but communication itself, so much so that it could be
said that we are living through a period of vast cultural transformation.
This means of spreading information and knowledge is giving birth to a
new way of learning and thinking, with unprecedented opportunities for
establishing relationships and building fellowship. (Paragraph #1)
http://www.vatican.va/holy_father/benedict_xvi/messages/communications/doc
uments/hf_ben-xvi_mes_20110124_45th-world-communications-day_en.html

28. USCCB Guidelines for Use
of Social Media
http://www.usccb.org/comm/s
ocial-media-guidelines.shtml

29. Diocese of St. Petersburg
Guidelines for Social Networking
http://home.catholicweb.com/dosp/files/Resources/SocialMediaPolicy.pdf

30. Today’s Focus
Social Networking: Communities for Christ
This workshop will explore the use of Social Networking tools as a
way to create connections that reflect respect, friendship and
dialogue among people of faith. We will...
Identify several popular social networking platforms and their
1
unique features
Understand the purpose of social networking in a faith-based
2
context
✓ 3 Pros and cons of using social networking in faith formation
4 Locate Catholic resources that support social networking as
an evangelization tool
5 Create your own individual accounts in Facebook, Twitter and
Digital Catechesis (after workshop)
6 Share resources and examples of faith-based social networking
and become more comfortable using these platforms
7 Digital Citizenship - the Social, ethical, and human issues.

31. Pros and Cons
• Pros
– Meet new people
– Expand network of contacts
– Increase knowledge
– Others…

32. Pros and Cons
• Cons
– Personal information overload
– Hackers/Predators
– Virus proliferation
– Others …

33. Two Minute Buzz
Pro’s and Con’s of Social Networking…

34. Pros and Cons
• Pros
– Meet new people
– Expand network of contacts
– Increase knowledge

35. Pros and Cons
• Cons
– Personal information overload
– Hackers/Predators
– Virus proliferation

36. Digital Catechesis
http://digitalcatechesis.ning.com

37. Today’s Focus
Social Networking: Communities for Christ
This workshop will explore the use of Social Networking tools as a
way to create connections that reflect respect, friendship and
dialogue among people of faith. We will...
Identify several popular social networking platforms and their
1
unique features
Understand the purpose of social networking in a faith-based
2
context
3 Pros and cons of using social networking in faith formation
✓ 4 Locate Catholic resources that support social networking as
an evangelization tool
5 Create your own individual accounts in Facebook, Twitter and
Digital Catechesis (after workshop)
6 Share resources and examples of faith-based social networking
and become more comfortable using these platforms
7 Digital Citizenship - the Social, ethical, and human issues.

38. Catholic Websites: Tools of Evangelization
Good News Ministries - http://gnm.org/
Terry
Modica

39. Social Networking Evangelization Tool
http://www.pncea.org/news/ee0310-social-networking.aspx
Sean Ater,
IHM Parish,
Anderson
Township

40. Social Networking Evangelization Tool
http://www.c-web-developer.net
Catholic Lay
Network –
Dennis
Emmanuel
Cabrera,
Philippines

41. Social Networking Evangelization Tool
http://www.catholictools.com/category/marketing/page/3/
CatholicTools,
Jason Buck

42. Archdiocese of Atlanta – Youth
http://www.atlyouth.org/
How could this website
design be improved?

43. Today’s Focus
Social Networking: Communities for Christ
This workshop will explore the use of Social Networking tools as a
way to create connections that reflect respect, friendship and
dialogue among people of faith. We will...
Identify several popular social networking platforms and their
1
unique features
Understand the purpose of social networking in a faith-based
2
context
3 Pros and cons of using social networking in faith formation
Locate Catholic resources that support social networking as
4 an evangelization tool
✓ 5 Create your own individual accounts in Facebook, Twitter and
Digital Catechesis (after workshop)
6 Share resources and examples of faith-based social networking
and become more comfortable using these platforms
7 Digital Citizenship - the Social, ethical, and human issues.

44. Setting Up A Facebook Account
Basic Steps – Choose ONE
• How to –
http://www.ehow.com/how_2081063_set-up-
facebook-account.html
• How to Get a Facebook Account for Beginners -
http://bloglady.net/get-facebook-account/
• How to Make a Facebook Account -
http://www.mahalo.com/how-to-make-a-
facebook-account/

45. Setting Up A LinkedIn Account
Basic Steps – Choose One
• New User Starter Guide -
http://learn.linkedin.com/new-users/
• Managing Account Settings -
https://help.linkedin.com/app/answers/detail/a_id
/66/~/managing-account-settings
• LinkedIn Simplifies Account Settings -
http://www.business2community.com/social-
media/linkedin-simplifies-account-settings-
015475

46. Signing Up for Digital Catechesis
You’re joining a Private Network
• How to Join a Private Network on Ning -
http://www.dummies.com/how-
to/content/how-to-join-a-private-network-
on-ning.html
• Go to - http://digitalcatechesis.ning.com/

47. Today’s Focus
Social Networking: Communities for Christ
This workshop will explore the use of Social Networking tools as a
way to create connections that reflect respect, friendship and
dialogue among people of faith. We will...
Identify several popular social networking platforms and their
1
unique features
Understand the purpose of social networking in a faith-based
2
context
3 Pros and cons of using social networking in faith formation
Locate Catholic resources that support social networking as
4 an evangelization tool
5 Create your own individual accounts in Facebook, Twitter and
Digital Catechesis (after workshop)
Share resources and examples of faith-based social networking
✓ 6
and become more comfortable using these platforms
7 Digital Citizenship - the Social, ethical, and human issues.

48. Scenario 1:
What can you learn as you compare the business example with
the church example?
Mabel’s Labels St. Brigid Youth Ministry
http://www.facebook.com/pages/Mabels- http://www.facebook.com/pages/St-Brigid-
1 Labels/6494469723 2 Youth-Ministry/246609370781
Mabel Label's, based in Hamilton, Ontario, St. Brigid’s Youth Ministry, based in San
makes sticky labels customized with a Antonio, Texas goals are:
child’s name, color, and choice of icon. -To empower young people to live as
Tricia Mumby, one of the company’s co- disciples of Jesus Christ.
founders, says that Facebook has been a -To draw young people to be responsible
terrific way to develop new ideas by participation in the life, mission, and work
tapping user suggestions. Mabel’s Labels, of the Catholic Faith community.
which has nearly 20,000 Facebook fans, -To foster the total personal and spiritual
also announces any specials or new growth of each youth
products through the company’s Many of the “wall” entries highlight photo’s
Facebook page. According to Mumby, from YM events. On occasion, the YM
Facebook is the third largest referring asks questions or announces events.
website, just below direct visits and Is this a “participatory” model? How could
Google, and 11 percent of the site’s total interaction be improved?
traffic comes from Facebook, while two
percent of sales comes from the Facebook
Fan page.

49. What Can We Learn from Business?
20 Best Company Pages
• http://www.inc.com/ss/20-best-company-
facebook-pages?nav=related#19
• Check out –
– Zappos
– Threadless
– Steve Spangler Science

50. How Can We Do…
Social Networking Ministry Differently?
• When do we take time to look at and study
best practices?
• How do we encourage one another to be
creative in our online ministry?
• How do we meet with one another despite
distance from one another?
Your own footer Your Logo

51. Today’s Focus
Social Networking: Communities for Christ
This workshop will explore the use of Social Networking tools as a
way to create connections that reflect respect, friendship and
dialogue among people of faith. We will...
Identify several popular social networking platforms and their
1
unique features
Understand the purpose of social networking in a faith-based
2
context
3 Pros and cons of using social networking in faith formation
Locate Catholic resources that support social networking as
4 an evangelization tool
5 Create your own individual accounts in Facebook, Twitter and
Digital Catechesis (after workshop)
6 Share resources and examples of faith-based social networking
and become more comfortable using these platforms
✓ 7 Digital Citizenship - the Social, ethical, and human issues.

52. What is Digital Citizenship?
ISTE – Administrators - http://www.iste.org/standards.aspx
National Educational Technology Standards for Administrators, ©2009, ISTE® (International Society for
Technology in Education), www.iste.org. All rights reserved. Used with permission.
.

53. What is Digital Citizenship?
ISTE – Teachers - http://www.iste.org/standards.aspx
National Educational Technology Standards for Teachers, Second Edition ©2008, ISTE®
(International Society for Technology in Education), www.iste.org. All rights reserved.
Used with permission.

54. What is Digital Citizenship?
ISTE – Students - http://www.iste.org/standards.aspx
National Educational Technology Standards for Students, Second Edition, ©2007, ISTE®
(International Society for Technology in Education), www.iste.org. All rights reserved.
Used with permission.

55. What is Digital Citizenship?
http://www.catholicherald.com/bishop/detail.html?sub_id=10296
Catholic
Herald,
Bishop Paul
S. Loverde
Blog article…

56. What is Digital Citizenship?
http://www.icarecoalition.org/images/SexandCellpho http://www.catholicherald.com “Bought
nes/Sex%20and%20Cells%20Booklet.pdf With A Price”

57. Cyberbullying
Resources
http://www.cyberbullying.us/
http://www.ncpc.org/cyberbullying
http://www.stopcyberbullying.org/index2.html
http://www.cyberbully.org/
http://www.onguardonline.gov/topics/overview.aspx
http://www.onguardonline.gov/topics/net-cetera.aspx

58. Future. . .
What is ahead of us?
A next –generation digital book
Who has an iPad, Kindle, or ????
What do you think is coming?
Your own footer Your Logo

59. A next-generation digital book
http://www.ted.com/talks/mike_matas.html

60. Networking is not a new concept. People have an innate drive to connect with one another. We are creatures created in the image of God, whom w
Watch this short video for a further explanation of Social Networking.
PFLAUM PUBLISHING GROUP
Your Sponsor
CATECHIST.
TODAY’S
CATHOLIC
TEACHER
The National Directory for Catechesis encourages the
PFLAUM solid and continuing formation of catechists: "Since
GOSPEL effective catechesis depends on virtuous and skilled
catechists, their ongoing formation should enhance
WEEKLIES
the human, spiritual, and apostolic qualities and
catechetical skills they bring to their ministry" (page
238).

61. THANK YOU!
Email: c.cerveny@verizon.net
Blog: acyberpilgrim.org
Facebook: http://www.facebook.com/ccerveny
Twitter: http://www.twitter.com/ccerveny
Website: http://www.intconnect.com
Your Logo