For this years Brand Camp University in Detroit, I was asked to focus on how anyone can find and tell their story to find business success. We talked about how everyone DOES have a story and that if you focus on what makes you unique you'll find it. I encouraged the crowd to think visually, focus on their passion and people and to stay true to themselves.

1. The Best Content Strategy:
Tell Your Story & Be Amazing
C.C. Chapman Brand Camp '12 Detroit

2. THESE ..
DON’T
EXIST

3. ..

4. WHAT IS THE STORY HERE?

5. EMBRACE THAT YOU ARE A PUBLISHER

6. “Give me six hours to chop down a tree
and I will spend the first four
sharpening the axe.”
- Abraham Lincoln

8. THINK VISUALLY

9. ..
CREATE
SOCIAL
OBJECTS

10. ALWAYS MAKE MEMORIES

11. WHAT MAKES
YOU UNIQUE

12. PEOPLE
PASSIONS
..
PLACES

13. IT TAKES
TIME
..
TO BECOME
WHAT YOU
DREAM OF

15. cc.chapman@gmail.com
@cc_chapman
www.cc-chapman.com