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BABY UX ou déformation professionnelle d'une maman UX Designer

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Quand on devient maman, on découvre un petit être vierge de toute expérience et influence, qui n’a pas encore assimilé de conventions.
Commence alors une phase de découverte intense qui doit se conjuguer avec un apprentissage à double sens :
- En tant que maman, je dois apprendre à le connaître, le respecter, veiller à répondre à tous ses besoins essentiels pour qu’il se sente heureux.
- En parallèle, et grâce à ces interactions, mon bébé va découvrir un cadre, mémoriser des repères, apprendre ses limites, prendre confiance en lui pour un jour devenir quelqu’un d’autonome.

Au final, élever un bébé c'est un projet d’UX design dont on est le héros.
Un projet vivant, dont on doit comprendre les règles de fonctionnement intrinsèques, l'environnement, et qu'on doit accompagner, pour lui faciliter l’usage du monde extérieur...

Voici comment j'ai mis en oeuvre, sans le vouloir, une méthodologie de design d'expérience utilisateur sur mon bébé.

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BABY UX ou déformation professionnelle d'une maman UX Designer

  1. 1. BABY UX Ou déformation professionnelle d’une maman UX Designer Flupa UX DAY 2014 www.ekino.com @catarinette - www.catarinette.com
  2. 2. Méthodologie ux Découverte Idéation Prototyping Amélioration Mise au monde 2 Grossesse Méthodologie BéBé Education
  3. 3. Méthodologie ux Découverte Idéation Prototyping Amélioration Mise au monde 3 Grossesse Méthodologie BéBé Education
  4. 4. Interviews de stakeholders ou comment faire du neuf avec du vieux 4
  5. 5. Analyse de la concurrence expérimentée ou qui dit l’être 5
  6. 6. recherches anthropologiques en fait, comment ça marche un bébé ? 6
  7. 7. personae ou notre vision cible du bébé parfait 7
  8. 8. Méthodologie ux Découverte Idéation Prototyping Amélioration Méthodologie BéBé 8 Education Grossesse Mise au monde
  9. 9. benchmarking de ce qui se fait de mieux 9
  10. 10. COLLABORATIVE DESIGN WORKSHOP avec des techniques de Game Storming 10
  11. 11. Design principles « Et oui oui, on s’y tiendra quoi qu’il arrive » qu’il disait « Une tétine si vraiment il en a besoin » « Un doudou oui, mais juste au dodo » « On trouvera une nounou anglophone » « Pas de télé, mais des livres pour l’éveiller » « Il ne jouera pas avec la nourriture » 11
  12. 12. Méthodologie ux Découverte Amélioration Mise au monde Méthodologie BéBé 12 Grossesse Idéation Prototyping Education
  13. 13. Site map pour être sûr d’en oublier la moitié le jour J 13
  14. 14. userflowS ou l’observation approfondie du rythme de vie du nouveau bébé 1. 2. 3. 4. 5. dormir manger dormir manger couche 14 6. collique
  15. 15. Experience map 15 ou comment la notion d’interaction et de plaisir rentre en jeu
  16. 16. Pattern libraries des repères pour se simplifier la répétition au quotidien 16
  17. 17. Méthodologie ux Prototyping Méthodologie BéBé 17 Education Découverte Idéation Mise au monde Grossesse Amélioration
  18. 18. TESTS utilisateurs vérifier l’utilisabilité de ce qui va prendre place dans notre quotidien 18
  19. 19. Les enseignements 19
  20. 20. Interviews de stakeholders attention à recontextualiser avec l’époque d’aujourd’hui 20
  21. 21. Analyse de la concurrence ne jamais se fier à la première impression 21
  22. 22. Personae V1 versus v2 ou la vision cible du bébé idéal confrontée à la réalité 22
  23. 23. benchmarking ou trouver le bon compromis 23
  24. 24. Design principles ou l’importance de mettre les règles en pratique « Une tétine si vraiment il en a besoin » « Un doudou oui, mais juste au dodo » « On trouvera une nounou anglophone » « Pas de télé, mais des livres pour l’éveiller » et souvent « Il ne jouera pas avec la nourriture » 24
  25. 25. userflowS ou plutôt des 1001 userflows possibles 25
  26. 26. TESTS utilisateurs « Keep it simple » 26
  27. 27. conclusion 27
  28. 28. Nos utilisateurs Personnes complexes Surprises Besoins et envies qui évoluent 28
  29. 29. dernierS conseilS pour la route Sincérité et implication Adapter et s ’adapter Mode itératif Mettre à l’épreuve du terrain Partager philosophie et valeurs 29
  30. 30. Merci ! N’hésitez pas à partager vos impressions et à faire vos remarques sur : @catarinette ou sur www.catarinette.com www.ekino.com @catarinette - www.catarinette.com 30
  31. 31. CREDITS Ou comment retrouver les sources graphiques de cette présentation CHECKER Interviews de stakeholders / Photo 4 générations : http://www.moosephotography.net/moose-tracks/generation-photo-tutorial CHECKER Analyse de la concurrence / 10 ans de mariage :http://www.reddit.com/r/pics/comments/2e732s/10th_anniversary_today_thought_wed_capture_the/ Recherches anthropologiques / Extrait de livre : Safe baby handling tips de David et Kelly Sopp Personae V1 / Bébé royal : Prince George of England Benchmarking / Concept de chambre : http://www.apcconcept.com/amazing-baby-room-ideas-for-you/wonderful-baby-room-ideas-white-cradles-and-unique-chandeliers/ Collaborative design workshop / Photo baby shower : http://blog.weespring.com/guide-baby-shower-guest-honor/ Collaborative design workshop / Visuel jeux baby shower : I heart nap time / chikabug Site map / Photo affaires sur le lit : https://www.flickr.com/photos/f4b/2748711703/ Site map /Photo valise ouverte : http://keepinglifepinterestingblog.wordpress.com/2014/07/09/hospital-bag-preparation/ Userflow / Photo du bébé : Photo personnelle @catarinette Userflow / Icones : icons8 creation http://icons8.com/ Experience map / Schéma et données : Rassmussen College Pattern libraries / http://blog.weespring.com Tests utilisateurs / Mode d’emploi emmaillotage bébé : http://www.babyblanketsbooth.com/learn-to-swaddle-a-baby-in-a-baby-blanket-226/ Interviews de stakeholders / Photo 20 ans après : Back to the Future by Irina Werning Personae V2 / Photo du petit garçon qui pleure : Greg Pembroke http://www.reasonsmysoniscrying.com/ Benchmarking / Photo de chambre bordélique : Emission TV Les Maternelles sur France 5 – France Télévision Benchmarking / Photo de chambre du milieu : Photo personnelle @catarinette Userflow / Photo bébé Arden 2 semaines : http://www.copycatchic.com/2012/03/arden-1st-year-photobook.html Tests utilisateurs / Visuel montage poussette : Mamas & Papas Venezia Buggy Completo Travel System Nos utilisateurs /Photo bébé 4 ages : http://www.ericasbloggityblog.com/2011/05/0-12.html Derniers conseils pour la route / Photo bébé 6semaines : http://www.lifewithfingerprints.com/search/label/Weekly%20Photo 31

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