Presentation for the La Crosse Area Inventors & Entrepreneurs

1. Maximizing Social Media for EntrepreneursLa Crosse Area Inventors & Entrepreneurs Club Presented by: Catherine Tryon February 2, 2010

2. What We Will Discuss Today What is Social Media Why use Social Media How to find Prospects and Customers Where to Start

3. What is Social Media? Community. Conversation. Networking. Marketing. Social Media is rooted in Relationships.

4. The Powershift of Social Media It has leveled the marketing playing field. It’s community owned – can’t buy access to it. Two way dialogue is replacing the monologue Now the consumer has as much of a voice as the brand.

5. Who Controls the Message? The Social web is causing brands to be more human, authentic, and engaging. Your brand is now the sum of conversations about it.

6. The Social Economy Swells Individually we are realizing the power of Social Media Collectively we are changing how we learn, interact, discover, and share. A sense of Freedom & Empowerment?

7. The Attention Economy The Golden Triangle by Fred Wilson

8. Filtering Technologies Gaining customer attention is more precious than ever Dashboards help funnel content we follow Attention dashboards monitor activity streams through any of these: Mobile device PC TV

9. The New Trust Economy To earn attention is to establish connections and interactions which are rootedin trust Authentic and consistent interactions over time, thatdeliver value willkindle trust.

10. Why You Should Listen 91% say consumers reviews are the #1 aid to buying decisions ~ J.C. Williams Group 87% trust a friend’s recommendation over a critic’s review ~ Marketing Sherpa One word of mouth conversation has the impact of 200 TV ads ~ BuzzAgent

11. Trust Drives Transactions The line between business & personal is blurring – people are interested in doing business with people! Interact & create relationships first Be authentic & transparent

12. Social Media Does Not Make Money! Good business skills are the same online as they are offline. Social Media provides opportunities for you to create deeper & more meaningful relationships.

13. Social Media helpsbuildRelationshipsbased on Trust “Social networking is always important when it’s real and always a useless distraction with it’s fake” ~ Seth Godin Your business makes money by doing business with people that: Know You Like You Trust You

14. Why Use Social Media?

15. Statistics 74% of all US adults are online. ( US is #8 June 2009 - #1 is Norway @ 86% ) 2009 Average age of user Linkedin 36 Facebook 34 Twitter 33 MySpace 29

16. What People Are Doing Online

17. How Are CompaniesUsing Social Media Today? Blendtec – Willitblend.com – YouTube Kogi BBQ – twitter.com/kogibbq WigglyWigglers – Podcasting / Twitter Rudy’sDrivein – Facebook Page (2900 fans)

18. Drive TrafficBack To YourWebsite

19. Where To FindProspects and Customers http://search.twitter.com http://blogsearch.google.com http://www.technorati.com

20. Where to Start? 1.) Find Interested People 2.) Deliver Quality Content 3.) Capture their information 4.) CommunicateFrequently

21. Define Your Goals More Sales Higher SEO Rankings Crisis Communications Customer Service Brand Awareness

22. Match the tools to the strategy After you know what you are trying to do, select the best tools to execute your strategy. Learn about the tools and which ones will help you achieve your goals. Using the best tools doesn’t guarantee success or solve all marketing problems.

23. The Big 3 Social Media Forces Social Networking Platform with 350 million users Real time micro-blogging with over 50 million users Business oriented professional network with over 50 million users

24. Define Success Develop a customer focused community Increase engagement Opt-ins for e-newsletter or e-mail Subscriptions to blog Expand customer base

25. 2010 Social Media Ad Spend Worldwide, paid social network advertising is expected to increase to $2.5 billion in 2010. $1.2 billion in paid advertising on social networks alone in the U.S. in 2010 3.9% increase driven mainly by Facebook’s rapid growth Source: www.emarketer.com

26. It’s all about community The most successful communities online tap into our basic human nature: We want to belong. We want to make a difference in the world. We want to be heard. Create relationships that satisfy those needs.

27. Remember… Anonymity is giving way to authenticity. Trust is the new Currency. You bring your real life relationships with you online – consistent in both. Be Transparent & real.

28. Social Media Profile Management for Busy Executives A Program to manage your Social Media Profiles while you manage your business.

29. This Presentation is Available Down load from slideshare .com Search for Catherine Tryon Go to my linkedin profile and download from my slideshare link.

30. Thank You! Phone: 608.843.2345 Email: catherine@catherinetryon.com www.facebook.com/catherine.tryon www.linkedin.com/in/catherinetryon www.twitter.com/catherinetryon