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Successful Influencer Marketing: What Do You Need And What To Consider For A Successful Campaign?

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Successful Influencer Marketing: What Do You Need And What To Consider For A Successful Campaign?

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Influencer marketing is currently one of the most used words in marketing. Everyone wants to do it and is looking for influential people and successful approaches in order to reach their target audience. But who is influential and how can an influencer support a campaign and create a greater impact than traditional advertising methods?

Influencer marketing is currently one of the most used words in marketing. Everyone wants to do it and is looking for influential people and successful approaches in order to reach their target audience. But who is influential and how can an influencer support a campaign and create a greater impact than traditional advertising methods?

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Successful Influencer Marketing: What Do You Need And What To Consider For A Successful Campaign?

  1. 1. 1 SUCCESSFUL INFLUENCER MARKETING, CATHARINA FISCHER, eTravel World, 10.03. 2016
  2. 2. 2 CATHARINA FISCHER Since June 2015: Consultant & Partner for Tourismuszukunft Over 8 years' in tourism and more than 5 years’ experience in social media marketing, gained as Head of Social Media at the German National Tourist Board Other workstations: DERTOUR, FTI, Fraport, Contact: E: c.fischer@tourismuszukunft.de T: www.twitter.com/catha_fischer L: http://de.linkedin.com/in/catharinafischer #influencermarketing #bloggerrelations #video #contentmarketing #socialanalytics #crowdfunding
  3. 3. WHAT IS INFLUENCE?
  4. 4. The capacity or power of persons or things to be a compelling force on or produce effects on the actions, behaviour, opinions, etc., of others.
  5. 5. . WHAT IS INFLUENCER MARKETING?
  6. 6. Partnering with individuals who have significant audience and influence with a particular consumer segment.
  7. 7. WHO IS INFLUENTIAL?
  8. 8. MISCONCEPTION OF INFLUENCE Big numbers = big influence. Right?
  9. 9. 9
  10. 10. 10 THINK DIFFERENT
  11. 11. 11 What is important to consider when it comes to Influencer Marketing?
  12. 12. Set goals (KPIs), measure and adjust them
  13. 13. Think long-term and along the customer journey
  14. 14. Think in campaigns and stories
  15. 15. Know your tools.
  16. 16. Online Marketing (1) Website (2) SEO (3) SEA (4) SMM (5) Email (6) Mobile (7) Display (8) Affiliate Influencer Marketing (1) Content (2) Reach (3) Target group (4) Trust (5) SMM (6) SEO (7) Mobile (8) Niches
  17. 17. Stop doing marketing at people and start doing marketing with people. Jay Baer
  18. 18. Be authentic.
  19. 19. Contact: E: c.fischer@tourismuszukunft.de T: www.twitter.com/catha_fischer L: http://de.linkedin.com/in/catharinafischer

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